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Kamal Rahmani

rahmani, kTitle of Research: A Macro View on Tourists' Emotional Experiences

Qualifications: B.S., Electronic Engineering, M.Sc MBA


Start of PhD: February 2014

Supervisors: Professor Juergen Gnoth and Dr Damien Mather

Research Summary:

The study explores tourists’ emotional experiences as a process, from an objective perspective. It firstly propose an innovative methodology and then applies it to study psycholinguistic aspects of tourists’ experiences across destination countries (such as NZ, France, and many other countries worldwide). With the growing usage of textual data and tourists’ tendency to document their experiences, there are huge amounts of data available online. The principles of participatory research are employed, as a basis to describe tourists’ participation on Web 2.0. Corpus Linguistics then, helps extract knowledge from the Web 2.0 datasets. I use SAS Enterprise Miner and SAS Studio University Edition to conduct Corpus Linguistics and Structural Equation Modelling (SEM), respectively. The results provide an objective insight into the phenomenon under study. They help both managers and scholars develop destination-based scales to compare, enhance, and plan for tourists’ experiences. A paper from my methodology has been accepted by the Journal of Travel Research (IF: 4.56, A*). Two other papers that apply the methodology are currently under review in Journal of Tourism Research and Tourism Management.

Research Interests:

Tourism Experience, Emotion, Consumer Behavior, Perception, Branding, Corpus linguistics


Journal Articles

Rahmani, K.; Gnoth, J.; Mather, D., (Under Revision, 3rd round). A Psycholinguistic View of Hedonic and Eudaimonic Well-being, Tourism Management (IF: 4.7, A*).

Rahmani, K.; Gnoth, J.; Mather, D., (Jan, 2018), A Psycho-linguistics View of Tourists’ Emotional Experiences, Journal of Travel Research (IF: 4.56, A*),

Rahmani, K.; Gnoth, J.; Mather, D., (December 2017). Tourists’ Participation on Web 2.0: A Corpus Linguistic Analysis of Experiences, Journal of Travel Research (IF: 4.56, A*),

Divandari, A., Ekhlassi, A., & Rahmani, K. (2014). Devising a Branding Model for Multipurpose Mega-projects in Entertainment, Residential, Tourism, and Sport in Iran, Journal of Vacation Marketing (IF: 1.15, A), 20(1), 73-91,

Ekhlassi, A.; Hassani Nezhad, M.; Ashkan Far, S.; Rahmani, K. (2012). The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran, Journal of Targeting, Measurement and Analysis for Marketing, 20, 158–171,

Conference Papers

Rahmani, K.; Gnoth, J.; Mather, D., (2016). Applying Corpus Linguistics to Study Tourists’ Emotional Experiences, ANZMAC Conference, Marketing in a Post Disciplinary Era, Christchurch, 5-7 December 2016.

Rahmani, K.; Gnoth, J.; Mather, D., (2014). Memorable Tourism Experience and Experiencing; A Critical Review, ANZMAC Conference, Agents of Change, Brisbane, 1-3 December 2014.

Rahmani, K.; Shahhosseini, M; Ekhlassi, A. (2013). Introducing a Model of Service Brand Equity and Customer Buying Behavior, New Marketing Research, 1(3), 63-78, (Also accepted in 5th Annual American Business Research Conference, New York, USA, 2013).

Working Papers:

Rahmani, K. A Psycholinguistic View of Maslow’s Hierarchy of Motivation in Tourism.

Rahmani, K. Do Process-Oriented Tourists’ Feel More Diverse Emotions? A psycholinguistic View.

Rahmani, K.; Gnoth, J.; Mather, D., Branding in Higher Education, Case Study of the University of Otago.

Gnoth J.; Shabnam, S; Rahmani, K., Word-of-Mouth in Value Co-Creation.