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Shijiao Chen

Title of Research: An institutional perspective of consumer behaviour in industry-wide crises

Shijiao Chen 2017Qualifications: Bachelor of Science (Psychology), Master of Applied Psychology, Doctor of Philosophy

Area of PhD Research: Consumer Behaviour, International Marketing, Marketing Management, Food Marketing, Applied Psychology, Institutional Theory

Start of PhD: October 2014 (Completed 2017)

Supervisors: Professor John Knight , Dr Damien Mather & Dr Hongzhi Gao

Email: shijiao.chen@otago.ac.nz

Research Summary:

This thesis incorporates insights from institutional theory to study consumers’ responses toward industry-wide crises. The thesis contains three research articles and seven quantitative studies with data from nearly 2,000 participants. This thesis contributes to product-harm crisis, consumer perceptions, decision-making, trust, and country-of-origin literature from an institutional perspective, and it provides managerial implications for industry-wide crises and international marketing.

Profile:
Shijiao Chen completed his PhD in 2018 and became a postdoctoral fellow at Otago Business School. His work includes teaching for the Doctoral of Business Administration Program and the Department of Marketing. He is currently working on research projects with Peking University and Victoria University of Wellington. His research appears in reputable international journals and conferences including Journal of International Marketing, Advances in Consumer Research, and the Academy of Marketing Science World Marketing Congress.

Research Topics:
1. Consumer behaviour during product-harm crises.
2. Crisis response strategies.
3. International marketing in emerging markets.
4. User behaviour in online social networks.
5. Consumer food choice and food marketing.

Honours and Awards

2018, Exceptional PhD Thesis (Top 10%), Awarded by University of Otago
2014-2017, Otago Doctoral Scholarship, Awarded by University of Otago
2017, The Association for Consumer Research Doctoral Scholarship, Awarded by the Association for Consumer Research Committee
2014, Excellent Graduate Award, Awarded by Beijing Normal University
2013, First Class Postgraduate Scholarship, Awarded by Beijing Normal University

Publications:

Publications:
Gao, H., Tate, M., Zhang, H., Chen, S., & Liang, B. Social media ties strategy in international branding: An application of resource-based theory. Accepted at Journal of International Marketing (IF = 3.7, A in the ABDC list).

Chen, S., Gao, H., Mather, D., & Knight, J. G. (2017). Consumer trust erosion during an industry-wide crisis: The central role of legitimacy judgment. Advances in Consumer Research, volume 45.

Chen, S., Mather, D., Gao, H., & Knight, J. G. (2017). An institutional perspective of country-of-origin and its effects on consumer purchase preference. Advances in Consumer Research, volume 45.

Chen, S., Knight, J. G., Gao, H., & Mather, D. (2017). Toward an institutional perspective of attribution, legitimacy judgment, and trust erosion during an industry-wide crisis. In: Rossi P., Krey N. (eds) Marketing Transformation: Marketing Practice in an Ever Changing World (pp. 289-290). Springer, Cham.


Conference Presentations:

Chen, S., Mather, D., Gao, H., & Knight, J. G. (2017). Why consumers in emerging markets prefer foreign food products: An institutional perspective on purchase preference. Paper presented at the 2017 New Zealand Institute of Food Science & Technology Annual Conference, Nelson, New Zealand.

Chen, S., Mather, D., Gao, H., & Knight, J. G. (2017). Spillover of distrust to an industry. Paper presented at the Australian & New Zealand Marketing Academy Conference, Melbourne, Australia.

Chen, S., Mather, D., Gao, H., & Knight, J. G. (2017). An institutional perspective of consumer behaviour during an industry-wide food safety crisis. Paper presented at the New Zealand Food Safety Science & Research Annual Meeting, Nelson, New Zealand.

Chen, S., Mather, D., Gao, H., & Knight, J. G. (2017). Consumer trust erosion during an industry-wide crisis. Paper presented at the University of Otago Student Research Symposium, Dunedin, New Zealand.

Chen, S., Knight, J. G., & Mather, D. (2015). Restoring consumers’ institutional trust in an industry-wide crisis: A perspective of consumers’ perceived legitimacy. Paper presented at the Australian & New Zealand Marketing Academy Midyear Doctoral Colloquium, Dunedin, New Zealand.

Chen, S., Guan, Y., Yuan, K., & Zhai, Y. (2013). Trust repair of Chinese dairy products: The effects of supervision system and time. Proceedings of the 16th National Academic Congress of Psychology, Nanjing, China.

Yuan, K., Chen, S. J., & Guan, Y. J. (2013). Company’s trust repair strategy and time: What facilitates the restoration of consumer’s trust towards domestic dairy products? Proceedings of the 16th National Academic Congress of Psychology, Nanjing, China.

Chen, S. J., Guan, Y. J., & Liang, Y. (2013). Winner’s regret in auctions. Proceedings of the 8th International Conference for Chinese Psychologists, Beijing, China.

Wang, Z. L., Guan, Y. J., & Chen, S. J. (2013). The impact of weibo ID on consumer’s product memory, product trust and purchase intention. Proceedings of the 8th International Conference for Chinese Psychologists, Beijing, China.

Teaching Experience:
2018 Guest Lecturer, Consumer Behaviour (MART 210), University of Otago
2018 Guest Lecturer, Integrated Digital Marketing (MART 330), University of Otago
2018 Guest Lecturer, Services Marketing (MART 325), University of Otago
2017 Tutor, Introduction to Food Marketing (FOSC 112), University of Otago
2017 Guest Lecturer, Topics in Advanced Consumer Food Science (FOSC 421), University of Otago
2017 Guest Lecturer, Integrated Digital Marketing (MART 330), University of Otago

Funding and Grants:
2017, Conference travel was funded by NZ Food Safety Science & Research Centre
2017, Conference travel was funded by Otago Business School
2016, Conference travel was funded by NZ Ministry of Primary Industry
2016, Data collection was funded by Otago Marketing Department
2015, Travel and data collection was funded by NZ Plant & Food Research

Professional Service:
Member, New Zealand Food Safety Science & Research Centre
Volunteer, 2017 Association for Consumer Research Conference
Conference Session Chair, 2016 Academy of Marketing Science World Marketing Congress
Research Fellow, 2016 APEC Wisdom Agriculture Training and Workshop
Organizer, 2015 China-New Zealand Roadmap for Science and Technology Cooperation

Professional Organization Member:
Academy of Marketing Science, USA
Association for Consumer Research, USA
New Zealand Food Safety Science & Research Centre
New Zealand Institute of Food Science & Technology

Reviewer:
Journal of Business and Industrial Marketing
Association for Consumer Research Conference
European Association for Consumer Research Conference
Australian & New Zealand Marketing Academy Conference