Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Neda Khalil Zadeh

Title of Research: Social Responsibility in Direct to Consumer Advertising of Prescription Medicines

Qualifications: Chemical Engineering (Bachelor) from University of Tehran, E-commerce and Marketing Management (Master) from Lulea University of Technology

Email:  neda.khalilzadeh@postgrad.otago.ac.nz

Start of PhD: February 2015

Supervisors: Dr Kirsten Robertson and Dr James Green

Research Objective:

This research aims to identify key indicators of social responsible direct to consumer advertising of prescription medicines (DTCA), explore consumers’ perceptions and judgment about social responsibility of these ads and the products being advertised, and finally examine their attitudes and behavioural intentions after exposure to DTCA.

Publications:

Journal Articles

  • Khalil Zadeh N, Robertson K, Green JA. ‘At-risk’ individuals’ responses to direct to consumer advertising of prescription drugs: a nationally representative cross-sectional study, BMJ Open 2017;7:e017865. doi: 10.1136/bmjopen-2017-017865.

  • “Intelligent Sales Prediction for Pharmaceutical Distribution Companies: A Data Mining Based Approach”, Mathematical Problems in Engineering, 2014.

Conference Papers

  •  “Social Responsibility in Direct to Consumer Advertising of Prescription Medicines: A Consumer Perspective”, Accepted to attend and present in Annual Switzerland Business Research Conference, Switzerland, 2015.

  • “How Do Consumers Evaluate Online Pharmaceutical Advertising? Public Health and Marketing Perspectives”, ANZMAC Doctoral colloquium, Dunedin, New Zealand, 2015.

  •  “Managing and Integrating Supply Chain: Case of Starbucks”, International Conference on Supply Chain Management and Information Systems 2007, Iran, 2007.

Conference Poster Paper

  • “Application of Data Mining in Marketing and Managing Customer Relationship”, 3rd International Marketing Management Conference, Iran, 2009.