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Mehran Mizany

PhD Research Student

Title of Research: The Impact of Brand Communities on Managers/Businesses

Mizany, MehranQualifications: BS in Physical education and sports sciences, University of Tabriz, Iran, Master in Sports Management, University of Tehran, Iran & Ph.D in Sports Management, University of Tehran, Iran.

PhD Start Date: June 2017

Supervisors: Associate Professor Maree Thyne & Dr Tony Garry

Email: mehran.mizany@postgrad.otago.ac.nz

Research Summary: Although the concept of brand community is defined and has been explored in a variety of ways in recent years, there is an obvious gap in the literature around the impact they have on managers’ perceptions and behaviours. My study at the University of Otago will contribute to the literature by providing a more in-depth insight into the other side of brand communities related to managers by considering the impact the brand communities have on the process of decision/policy-making or changing previous decisions/policies.

Research Interests: Sports Marketing, Brand Management, Brand Communities

Publications:

• Book


Seyed Nasrollah Sajadi, Mehran Mizany, Amin Ghanbari. Translation of "Working with Volunteers in Sport" into Farsi. Publisher: Hatmi, Tehran, Iran, ISSN: 978-600-6904-44-3


• Journal Papers


Sajadi, S. N., Mizany, M. (2010). "The Study of Attitudes of Postgraduate Students of Physical Education and Sport Sciences towards Discipline Diversity". Harakat (Journal of Sport Management, ISSN: 2008-9341), Vol 3, PP: 27-39.


Mizany, M., Khabiri, M., Honari, H., Sajadi, S.N., (2013). "The Problems of Writing Thesis for Graduate Students of Selected Faculties of Physical Education and Sport Sciences". Harakat (Journal of Sport Management, ISSN: 2008-9341), Vol 16, PP: 149-169.

Rahimizadeh, M., Arabnarmi, B., Mizany, M., Shahbazi, M., Kaviri, B. Z. (2011). "Determining the difference of aggression in Male & Female, athlete and non-athlete students". Procedia - Social and Behavioural Sciences, Vol. 30, PP: 2264–2267.


SalehNia, B., Mizany, M., Sajadi, S. N., Rahimizadeh, M. (2012). "A comparison between attitudes of active and inactive students toward sport and physical activities". Procedia - Social and Behavioural Sciences, Vol. 31, PP. 61–65.


Mizany, M., Khabiri, M., Sajadi, S. N. (2012). "A study of the capabilities of graduate students in writing thesis and the advising quality of faculty members to pursue the thesis". Procedia - Social and Behavioural Sciences, Vol. 31, PP: 5–9.


Sajadi, S. N., Mahmoodi, A., Goodarzi, M., & Mizany, M. (2012). "A study and comparison between public and private sport clubs in service quality provided by them". Journal of Researches in Sport Management and Kinesiology (ISSN: 2251-7103), Vol. 2, PP: 33-48.


Mizany, M., Rahimizadeh, M., Sajadi, S. N. (2014). " Interaction with fans through club website as a marketing tool: study and comparison of professional soccer clubs of Iran, Asia and Europe". Sport Management Studies (ISSN: 2538-3213), Vol. 23, PP: 79-102.


Rajab Boloukat, M., Sajadi, S. N., Hamidi, M., Mizany, M. (2014). "The Study of the Conditions of Safety Equipment in Indoor Sport Facilities of Tehran Education Organization from Managers and Coaches' Perspectives". Sport Physiology & Management Investigations (ISSN: 1735-5354), Vol 3, PP: 9-29.


Rajabi, H., Tarighi, R., Mizany, M. "Prediction of customers’ behaviour of aquatic sport clubs". Sport Physiology & Management Investigations (Accepted).

Rajabi, H., Tarighi, R., Mizany, M. (2016). The Study of Customer experiences and satisfaction of service in Aquatic sports clubs. Applied Research of Sport Management and Biology (ISSN: 2345-5551), Vol. 15, PP: 67-78.


Mizany, M., Sajadi, S. N., Khabiri, M., Kazemnejad, A. “Relationship between brand management approaches and different dimensions of brand equity of Iranian professional soccer clubs”. Sport Management Studies (Accepted).

• Conference Papers


Mizany, M., Fallahi, A.A., Sajadi, S.N., "Exploring advantages and disadvantages of having different majors at master degree in physical education and sport sciences by considering graduate students of Tehran's universities perspectives". Proceedings of 5th National Conference on Physical Education and Sport Sciences, Dec 2007, University of Mazandaran, Babolsar, Iran.


Mizany, M., Sajadi, S.N., "Investigating the Effective Factors on Achieving Results in Teams Participating at Football World Cup 2006 -Germany". Proceedings of 1st International Congress on Science and Football, Nov 2009, Tehran, Iran.


Rahimizadeh, M., Mizany, M., Kaviri, B. Z., "Exploring affecting factors on sport orientation among college student in 10 Iranian universities ". Proceedings of FISU Conference, Aug 2011, Shenzhen University, Shenzhen, China.


Mizany, M., Rahimizadeh, M., Sajadi, S.N., Rajabi, H., "The study of online marketing in sport leagues". Proceedings of 1st International Conference on Privatisation and Investment in sport, Dec 2012, Tehran, Iran.

Rajabi, H., Tarighi, R., Mizany, M., "Structural equation modelling of customer experience in aquatic sport clubs". Proceedings of 8th International congress on physical education and sport sciences, Feb 2015, Tehran, Iran.


Sajadi, S.N., Mizany, M. "Investigation and comparison of the satisfaction of students of physical education in MA level about the curriculum and the quality of teaching in MA period". Proceedings of the 1st national conference on sport management, Nov 2008, Amol, Iran.


Mizany, M., Khabiri, M., Honari, H., Sajadi, S.N. " Writing Graduate Thesis in Physical Education and Sport Sciences: difficulties and viewpoints of students". Proceedings of national congress of physical education and sport sciences, May 2011, Amol, Iran.


Rahimizadeh, M., Arabnarmi, B., Mizany, M., Shahbazi, M., Kaviri, B. Z. "Determining the Difference of Aggression in Male & Female, Athlete and Non-Athlete Students". Proceedings of 2nd World Conference on Psychology, Counselling and Guidance, May 2011, Antalya, Turkey.


Rahimizadeh, Mizany, M., M., Arabnarmi, B., Shahbazi, M., Kaviri, B. Z. "Determining the Difference of Aggression in Male & Female, Athlete and Non-athlete College Students". Proceedings of FISU Conference, Aug 2011, Shenzhen University, Shenzhen, China.

Mizany, M., Khabiri, M., Sajadi, S. N. "A study of the capabilities of graduate students in writing thesis and the advising quality of faculty members to pursue the thesis". Proceedings of 2nd World Conference on Learning, Teaching and Administration, October 2011, Istanbul, Turkey.


SalehNia, B., Mizany, M., Sajadi, S. N., Rahimizadeh, M. "A comparison between attitudes of active and inactive students toward sport and physical activities". Proceedings of 2nd World Conference on Learning, Teaching and Administration, October 2011, Istanbul, Turkey.