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Dr Euejung Hwang

PhD in Marketing (2017), Auckland University of Technology
Bachelor of Business (First Class Honours) in International Business (2011), Queensland University of Technology
Bachelor of Commerce and Management in International Business (2009), Lincoln University

Email: euejung.hwang@otago.ac.nz


Dr Euejung Hwang received her PhD in Marketing from Auckland University of Technology (AUT). After completing her PhD, Euejung worked as a lecturer in Euejung_Picthe marketing department at AUT before joining the University of Otago. Euejung’s research interests are in sensory marketing in branding and behavioural decision making. Particularly, her research focuses on the effects of sensory features in branding and the adoption of behavioural decision theory in food choice, food consumption behaviour, and in various domains of consumer research, such as travel.

Teaching Responsibilities

Euejung's teaching responsibilities include:

MART112 Marketing Management
FOCS112 Introduction to Food Marketing

Room OBS 4.18

Office hours

Euejung’s Office Hours are:
Thursday: 10.00am to 11.00am

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Publications

Kim, J., Hwang, E., Park, J., Lee, J. C., & Park, J. (2018). Position effects of menu item displays in consumer choices: Comparisons of horizontal versus vertical displays. Cornell Hospitality Quarterly. Advance online publication. doi: 10.1177/1938965518778234

Journal - Research Article

Kim, J., Hwang, E., Park, J., Lee, J. C., & Park, J. (2018). Position effects of menu item displays in consumer choices: Comparisons of horizontal versus vertical displays. Cornell Hospitality Quarterly. Advance online publication. doi: 10.1177/1938965518778234

More publications...