PhD Research Student
Title of research: Studying the relationship between customer service experience and customer engagement resulting in the intuitive intelligent organizational frontline.
Qualifications: MA (Business Administration), BSC (Mathematics, Applied Mathematics)
PhD start date: August 2018
Research summary: These days customers are empowered like never before. Understanding better the customers by the organizations in the current condition is a vital practice which helps them to have a better prospect base for the future. This research aimed to investigate customer engagement associated with customer AI experienced services contexts.
Research interests: Relationship marketing, artificial intelligence, customer behaviour
A Study of the Effect of Technology and Marketing Strategies on Innovative Performance from the Standpoint of the Organizational Project Management (Case study: Home appliances manufacturing companies in Esfahan Province).