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Arezoo Fakhimi

PhD  Research Student

Arezoo Fakhimi imageTitle of research: Studying the relationship between customer service experience and customer engagement resulting in the intuitive intelligent organizational frontline.

Qualifications: MA (Business Administration), BSC (Mathematics, Applied Mathematics)

PhD start date: August 2018

Supervisors: Dr Anthony Garry and Dr Sergio Biggemann


Research summary: These days customers are empowered like never before. Understanding better the customers by the organizations in the current condition is a vital practice which helps them to have a better prospect base for the future. This research aimed to investigate customer engagement associated with customer AI experienced services contexts.

Research interests: Relationship marketing, artificial intelligence, customer behaviour

A Study of the Effect of Technology and Marketing Strategies on Innovative Performance from the Standpoint of the Organizational Project Management (Case study: Home appliances manufacturing companies in Esfahan Province).