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Dr Wiebke Finkler

MSc, PhD(Otago)

Wiebke Finkler imageRoom 4.31, Otago Business School
Tel +64 3 479 8167
Mob +64 21 181 2204
Email wiebke.finkler@otago.ac.nz

  • Associate Editor of the Journal of Ecotourism
  • Divisional Teaching and Learning Committee
  • Board Member of Alzheimer’s Otago
  • Board Member of Interpretation Network New Zealand

My research interests focus on the power of visual media as part of strategic marketing communication for positive environmental and social change. I have a particular interest in how video, when combined with community based social marketing approaches, can be used as a tool for sustainable management, conservation and social impact. With a background in both natural and social sciences, and 18 years of industry experience as a professional filmmaker, I have a particular interest in developing video-based campaigns focused on eliciting behavioural change to aid conservation and sustainable development. I have worked on a wide range of communication projects covering science, environmental, health and cross-cultural communication, and have a strong interest in developing visual storytelling and visual research as part of academic research methodologies and teaching innovation. My research on sustainable tourism management focused on responsible whale watching (and other wildlife tourism encounters) using a quantitative-qualitative research approach to evaluate the role of marketing-based science communication for sustainable tourism marketing. In addition, I run hands-on creative communication workshops for academics, educators, students and non-academic audiences, and teach pocket filmmaking, including camera techniques, video editing, social media and storytelling.

Research interests

I established the Visual Research Lab focused on creative marketing for positive change. Three particular research themes are part of the Visual Research Lab: (1) visual campaigns (video/images and copywriting) for positive social, sustainability and conservation change, (2) storytelling using 360 video, music and ambisonic sound, and (3) science marketing (the power of marketing communication for science). Feel free to contact me about other related cross disciplinary research including the creative arts, behavioural change and visual communication.

  • Filmmaking & Storytelling
  • Marketing for positive change
  • Science Marketing
  • Community Based Social Marketing
  • Visual Research & Creative Strategies
  • Online teaching and student immersion

Current research

  • Centres for Asia Pacific Excellence (CAPEs) Project. Development of Culture Ready tourism training programme. Developing and evaluating a video-based online training programme focused on cross-cultural communication in collaboration with industry stakeholders.
  • Climate change communication on social media. Funded by Spanish Ministry of Science this project focuses on how to best communicate climate change through social media, with a particular focus on the role of storytelling, images and emotions.
  • UORG Project 1. The Power of Visual Media, User Generated Content and Cultural Storytelling for Online Teaching
  • UORG Project 2. 360° Videos for Immersive Teaching Online and in the Classroom for Secondary and Tertiary Education: the new frontier

Teaching responsibilities

Student supervision

  • Carissa Turner, PhD Student, From Caring to Action: What does it take to spark behavioural change in support of conservation?
  • Yang Yu, PhD Student,  Making a Solitary Big Cat Social: Evaluating the Use of Social Media to Promote Snow Leopard Conservation in China
  • Lily Bryden, Masters Student, Fostering Dementia Friendly Communities: A Business Perspective

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Publications

Finkler, W., & Aitken, R. (2021). Selling hope: Science marketing for sustainability. In F. Weder, L. Krainer & M. Karmasin (Eds.), The sustainability communication reader: A reflective compendium. (pp. 281-299). Wiesbaden, Germany: Springer VS. doi: 10.1007/978-3-658-31883-3_16

Haid, M., Albrecht, J. N., & Finkler, W. (2021). Sustainability implementation in destination management. Journal of Cleaner Production, 312, 127718. doi: 10.1016/j.jclepro.2021.127718

Finkler, W., Medvecky, F., & Davis, L. S. (2021). Environmental immersion and mobile filmmaking for science education: A New Zealand pilot study. Interdisciplinary Journal of Environmental & Science Education. Advance online publication. doi: 10.29333/ijese/ 9155

Albrecht, J. N., Haid, M., Finkler, W., & Heimerl, P. (2021). What's in a name? The meaning of sustainability to destination managers. Journal of Sustainable Tourism. Advance online publication. doi: 10.1080/09669582.2020.1868483

Walters, T., Hassanli, N., & Finkler, W. (2020). Who is seen to be doing business research, and does it really matter? Gender representation at academic conferences. Equality, Diversity & Inclusion. Advance online publication. doi: 10.1108/EDI-08-2019-0220

Hendry, W. F. (director, producer), & Davis, L. S. (producer) (2009). Wind Dancer: The story of Shona Dunlop MacTavish [Film]. Dunedin, New Zealand: Green Concrete Films and Adelie Productions.

Film/Video/CD Rom

Finkler, W. (2018, February). Towards a visual rhetoric for science communication: Whale watching and the future of filmmaking as a tool for science communication. Centre for Science Communication, University of Otago, Dunedin, New Zealand. [Department Seminar].

Other Research Output

Finkler, W., & Aitken, R. (2021). Selling hope: Science marketing for sustainability. In F. Weder, L. Krainer & M. Karmasin (Eds.), The sustainability communication reader: A reflective compendium. (pp. 281-299). Wiesbaden, Germany: Springer VS. doi: 10.1007/978-3-658-31883-3_16

Chapter in Book - Research

Higham, J. E. S., & Hendry, W. F. (2008). Marine wildlife viewing: Insights into the significance of the viewing platform. In J. Higham & M. Lück (Eds.), Marine wildlife and tourism management: Insights from the natural and social sciences. (pp. 347-360). Wallingford, UK: CABI.

Chapter in Book - Research

Albrecht, J. N., Haid, M., Finkler, W., & Heimerl, P. (2021). What's in a name? The meaning of sustainability to destination managers. Journal of Sustainable Tourism. Advance online publication. doi: 10.1080/09669582.2020.1868483

Journal - Research Article

Finkler, W., Medvecky, F., & Davis, L. S. (2021). Environmental immersion and mobile filmmaking for science education: A New Zealand pilot study. Interdisciplinary Journal of Environmental & Science Education. Advance online publication. doi: 10.29333/ijese/ 9155

Journal - Research Article

Haid, M., Albrecht, J. N., & Finkler, W. (2021). Sustainability implementation in destination management. Journal of Cleaner Production, 312, 127718. doi: 10.1016/j.jclepro.2021.127718

Journal - Research Article

Davis, L. S., León, B., Bourk, M. J., & Finkler, W. (2020). Transformation of the media landscape: Infotainment versus expository narrations for communicating science in online videos. Public Understanding of Science. Advance online publication. doi: 10.1177/0963662520945136

Journal - Research Article

Finkler, W., & Higham, J. E. S. (2020). Stakeholder perspectives on sustainable whale watching: A science communication approach. Journal of Sustainable Tourism, 28(4), 535-549. doi: 10.1080/09669582.2019.1684930

Journal - Research Article

Walters, T., Hassanli, N., & Finkler, W. (2020). Who is seen to be doing business research, and does it really matter? Gender representation at academic conferences. Equality, Diversity & Inclusion. Advance online publication. doi: 10.1108/EDI-08-2019-0220

Journal - Research Article

Finkler, W., & Leon, B. (2019). The power of storytelling and video: A visual rhetoric for science communication. Journal of Science Communication, 18(5). doi: 10.22323/2.18050202

Journal - Research Article

Finkler, W., Higham, J. E. S., León, B., & Aitken, R. E. (2019). Bridging the void: Science communication videos for sustainable whale watching. International Journal of Science Education, Part B, 9(4), 312-326. doi: 10.1080/21548455.2019.1671636

Journal - Research Article

Higham, J., Cohen, S. A., Cavaliere, C. T., Reis, A., & Finkler, W. (2016). Climate change, tourist air travel and radical emissions reduction. Journal of Cleaner Production, 11, 336-347. doi: 10.1016/j.jclepro.2014.10.100

Journal - Research Article

Higham, J. E. S., Lusseau, D., & Hendry, W. (2008). Wildlife viewing: The significance of the viewing platforms. Journal of Ecotourism, 7(2&3), 132-141. doi: 10.1080/14724040802140501

Journal - Research Article

Finkler, W., & Higham, J. (2004). The human dimensions of whale watching: An analysis based on viewing platforms. Human Dimensions of Wildlife, 9(2), 103-117.

Journal - Research Article

Finkler, W. (2017). Using scicommercial videos to save the whales: Lessons from science communication for sustainable tourism management. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 970-974). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Finkler, W. (2018). The science communication of whale watching: A marketing based people-focused science communication process and impact model. Proceedings of the 15th International Public Communication of Science and Technology (PCST) Conference. (pp. 173). Retrieved from https://pcst.co/conferences

Conference Contribution - Published proceedings: Abstract

Finkler, W., Goede, W., Inglis, R., Jensen, E., & Bevan, B. (2018). The art and science of engagement: a global perspective on science communication through the arts. Proceedings of the 15th International Public Communication of Science and Technology (PCST) Conference. (pp. 174-175). Retrieved from https://pcst.co/conferences

Conference Contribution - Published proceedings: Abstract

Finkler, W. (2016). Using SciCommercials to save the whales: Lessons from social marketing for better science communication. Proceedings of the 14th International Public Communication of Science and Technology Conference. (pp. 187). Retrieved from http://pcst-2016.org/

Conference Contribution - Published proceedings: Abstract

Finkler, W. (2014). Save the whales part II: A new science advocacy communication framework. Proceedings of the 13th International Public Communication of Science and Technology Conference. (pp. 146). Retrieved from http://www.pcst-2014.org/index.php/en/programme

Conference Contribution - Published proceedings: Abstract

Finkler, W. (2018). The science communication of whale watching: A people-focused science communication approach (PhD). University of Otago, Dunedin, New Zealand. Retrieved from https://ourarchive.otago.ac.nz/handle/10523/8012

Awarded Doctoral Degree

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