Title of research: Predicting Consumers' Attitude Towards Sustainable Packaging
Qualifications: BBA in Marketing (University of Dhaka, Bangladesh); MBA in Marketing (University of Dhaka, Bangladesh), Senior Lecturer (East West University, Dhaka, Bangladesh)
PhD start date: 1 February 2023
Supervisors: Professor Robert Aitken; Associate Professor Leah Watkins
Emailnurun.popy@postgrad.otago.ac.nz
Research summary
It has been a critical issue for the consumers worldwide that the environment is degrading day by day. Notably, air and water pollution have become one of the top concerns among the concerned publics. Using of plastic materials for the purpose of packaging consumer goods, which is not biodegradable in nature, has been identified as one of the main patrons to the deterioration of air and water quality throughout the world. Fortunately, using technologies which are efficient as well as adopting sustainable packaging of consumer goods can significantly reduce air and water pollution within the next 20 years. Though, in Southeast Asia, here comes the question, how the consumers here will accept and adopt the sustainable or green packaging in their day to day lives as they might need to pay little bit extra for the technology used to produce green packaging. Unlike consumers in developed regions, most of the consumers in developing regions do not possess any specific requirement towards sustainable packaging while purchasing daily necessities. There are some reasons which are working behind this feeling of consumers such as the companies which have already adopted sustainable packaging at least to some extent, the price of those products is a little bit higher than usual which many consumers are unlikely to pay; another reason is that there are very few communications delivered towards the consumers about the eco-friendly packaging and its long run positive impact. Thus, to better understand the attitude of consumers of Southeast Asia in relation to sustainable packaging, needs to be examined through the environmental concern among the consumers, the way consumers perceive benefits from sustainable packaging, the specific characteristics of packaging represented to the actual consumers, and how consumers might involve themselves about the concept of sustainable packaging.
Research interests
- Sustainable marketing
- Social media marketing
- Consumer behavior
Publications
- Consumer behavior in outbound tourism: a Bangladeshi perspective. (2019)
- Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective. (2020)
- Innovation in Financial Services: The Case of Bangladesh. (2020)
- Impact of COVID‑19 on Supply Chain Management: A Study on Food Industry. (2021)
- What factors influence consumer overconsumption of food? An investigation from Dhaka during the COVID‑19 Pandemic. (2022)