Dr Damien Mather, Senior Lecturer, Our people, Department of Marketing

BE (Electrical and Electronic) (Canterbury), PhD (Otago)

Senior Lecturer

Room 4.38 Otago Business School
Tel +64 3 479 7694
Email damien.mather@otago.ac.nz

My research aim is to study decision-making processes that affect national, regional and global markets, international business and trade policy decisions so as to improve the success rate of businesses, regional organisations and governments when making decisions.

To achieve this I apply corpus linguistics text analytics, data mining, advanced quantitative methods, empirical generalizations and understanding of consumer behaviour, heuristic decisions, decision framing and uncertainty to add to marketing knowledge in branding, pricing and corporate communications.

I have an H-index of 18 and have been successful in publishing articles in highly ranked journals in business and science disciplines on these topics such as Nature Biotechnology, Appetite and the Journal of Travel research.

I am a co-investigator for a NZD10M MBIE funded research: Rapidly evolving climate-smart dairy cattle. I have led as PI, a NZD254K research subcontract of the former on the market acceptance of climate smart dairy milk with direct consumer benefits, and have been co-investigator on a NZD20K research project investigating the measurement of moral foundations and ethical reasoning of university students and a NZD33K research project to research food safety risks and opportunities.

The publications flowing from my research theme have resulted in invited presentation of my research to several research institutions in NZ and to universities in the US, Norway, Germany and China. My top 10 publications have been cited 931 times. I am a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour, a researcher member of the New Zealand Food Safety Science and Research Centre, and a committee member of the university-wide Catchments Otago a University of Otago Research Theme which aims to connect lower south island catchment management stakeholders, including local and regional governments, iwi, freshwater management groups, landowners etc. to promote research collaboration and expert advice with a diverse range of University of Otago specialists.

I am the delegated Human Ethics Committee approver, outbound student exchange advisor, a member Research Development Team and seminar co-ordinator for my department.

Teaching responsibilities

Damien's teaching responsibilities include:

MART 212 Understanding Marketing
MART 448 Advanced Business Analytics
MART 466 Digital Marketing

Office hours

Damien's Office Hours are:

Tuesdays: 2:00pm - 2:50pm
Wednesdays: 3:00pm - 3:50pm

Publications

Ibrahim, K., McNeill, L., Parackal, M., & Mather, D. (2023). The meaning, nature and dimensions of brand generosity: Qualitative approach. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 436). [Abstract] Conference Contribution - Published proceedings: Abstract

Karami, M., Mather, D., Parackal, M., Ali, S., & Fatima, F. (2023). G'day mate: My name is opportunity. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 302-304). [Full Paper] Conference Contribution - Published proceedings: Full paper

Nguyen, Y. D. H., Insch, A., & Mather, D. (2023). Exploring students’ lived experiences and wellbeing at a New Zealand University: Perspectives of international exchange students. Journal of the Australian & New Zealand Student Services Association. Advance online publication. doi: 10.30688/janzssa.2023-1-01 Journal - Research Article

Mather, D. (2022). The benefits of using Best Worst Discrete Choice Experiments to quantify the importance of food attributes. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: Collaboration: Building New Zealand Inc. Retrieved from http://www.nzifst.org.nz Conference Contribution - Published proceedings: Abstract

Ma, K. X., Mather, D. W., Ott, D. L., Fang, E., Bremer, P., & Mirosa, M. (2022). Fresh food online shopping repurchase intention: The role of post-purchase customer experience and corporate image. International Journal of Retail & Distribution Management, 50(2), 206-228. doi: 10.1108/IJRDM-04-2021-0184 Journal - Research Article

2023

Journal - Research Article

Conference Contribution - Published proceedings: Full paper

Conference Contribution - Published proceedings: Abstract

2022

Journal - Research Article

Yi, Y., Bremer, P., Mather, D., & Mirosa, M. (2022). Factors affecting the diffusion of traceability practices in an imported fresh produce supply chain in China. British Food Journal, 124(4), 1350-1364. doi: 10.1108/bfj-03-2021-0227

Chen, S., Zhang, J. A., Gao, H., Yang, Z., & Mather, D. (2022). Trust erosion during industry-wide crises: The central role of consumer legitimacy judgement. Journal of Business Ethics, 175, 95-116. doi: 10.1007/s10551-020-04588-0

Conference Contribution - Published proceedings: Abstract

2021

Journal - Research Article

Chen, S., Wright, M. J., Gao, H., Liu, H., & Mather, D. (2021). The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making. International Marketing Review, 38(2), 343-366. doi: 10.1108/IMR-08-2019-0205

Parackal, M., Parackal, S., Mather, D., & Eusebius, S. (2021). Dynamic transactional model: A framework for communicating public health messages via social media. Perspectives in Public Health, 141(5), 279-286. doi: 10.1177/1757913920935910

Conference Contribution - Published proceedings: Abstract

Hutchings, S. C., Guerrero, L., Mirosa, M., Bremer, P., Mather, D., Pavan, E., … Realini, C. E. (2021). The implications of COVID-19 on Chinese consumer preferences for lamb meat. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: Food: With Care. P10. Retrieved from http://www.nzifst.org.nz/

Mather, D. (2021). Fresh food online shopping repurchase intention: The role of post-purchase customer experience and corporate image. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: Food: With Care. (pp. 10). Retrieved from http://www.nzifst.org.nz/

2019

Journal - Research Article

Brown, K., Connelly, S., Lovelock, B., Mainvil, L., Mather, D., Roberts, H., Skeaff, S., & Shephard, K. (2019). Do we teach our students to share and to care? Research in Post-Compulsory Education, 24(4), 462-481. doi: 10.1080/13596748.2019.1654693

Rahmani, K., Gnoth, J., & Mather, D. (2019). A psycholinguistic view of tourists’ emotional experiences. Journal of Travel Research, 58(2), 192-206. doi: 10.1177/0047287517753072

Conference Contribution - Published proceedings: Abstract

Yi, Y., Bremer, P., Mather, D., & Mirosa, M. (2019). Where is my fruit? Channel members' perceptions towards traceability in China. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: Good Food 4. S23. Retrieved from http://www.nzifst.org.nz

2018

Journal - Research Article

Rahmani, K., Gnoth, J., & Mather, D. (2018). Hedonic and eudaimonic well-being: A psycholinguistic view. Tourism Management, 69, 155-166. doi: 10.1016/j.tourman.2018.06.008

Parackal, M., Mather, D., & Holdsworth, D. (2018). Value-based prediction of election results using natural language processing: A case of the New Zealand General Election. International Journal of Market Research, 60(2), 156-168. doi: 10.1177/1470785318762234

Rahmani, K., Gnoth, J., & Mather, D. (2018). Tourists’ participation on Web 2.0: A corpus linguistic analysis of experiences. Journal of Travel Research, 57(8), 1108-1120. doi: 10.1177/0047287517732425

Conference Contribution - Published proceedings: Abstract

Yi, Y., Bremer, P., Mather, D., & Mirosa, M. (2018). Factors affecting the diffusion of new traceability technologies in the food industry. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: In Food We Trust: Confidence Built on Science and Technology. S7. Retrieved from http://www.nzifst.org.nz

Mather, D. (2018). How to manage our good reputation for food quality (growing, maintaining, defending, recovering) and realistic expectations. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: In Food We Trust: Confidence Built on Science and Technology. J1-3. Retrieved from http://www.nzifst.org.nz

Mather, D., Parackal, M., McNeill, L., Wass, R., Casey, B., Insch, A., Zaharic, T., & Garry, T. (2018). Non-attendance at lectures: An investigation into the profiling of students by attendance at the University of Otago. Proceedings of the Higher Education Development Centre (HEDC) Symposium: Celebrating Higher Education. (pp. 28). Retrieved from https://www.otago.ac.nz/hedc

Parackal, M., Mather, D., Insch, A., Casey, B., Wass, R., McNeill, L., Zaharic, T., & Garry, T. (2018). Best-Worst Self-Efficacy Scale: A diagnostic tool for implementing customised interventions to improve the academic performance of students. Proceedings of the Higher Education Development Centre (HEDC) Symposium: Celebrating Higher Education. (pp. 27). Retrieved from https://www.otago.ac.nz/hedc

Conference Contribution - Verbal presentation and other Conference outputs

Mather, D. (2018, August). Conflicts between agricultural and tourism sectors: Evidence for solutions. Verbal presentation at the Queenstown Molecular Biology (QMB) Meetings, Queenstown, New Zealand.

Parackal, M., McNeill, L., Mather, D., Wass, R., Casey, B., Insch, A., & Guthrie, J. (2018, June). An investigation into non-attendance at lectures, University of Otago. Verbal presentation at the SERGE Symposium 2018, Dunedin, New Zealand.

Other Research Output

Parackal, M., Mather, D. & Casey, B. (2018, September). Does absenteeism affect performance? An investigation of the final year Otago students. Higher Education Development Centre, University of Otago, Dunedin, New Zealand. [Department Seminar].

2017

Journal - Research Article

Parackal, M., Parackal, S., Eusebius, S., & Mather, D. (2017). The use of Facebook advertising for communicating public health messages: A campaign against drinking during pregnancy in New Zealand. JMIR Public Health & Surveillance, 3(3), e49. doi: 10.2196/publichealth.7032

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Neuninger, R., Mather, D., & Duncan, T. (2017). Consumer's scepticism of wine awards: A study of consumers’ use of wine awards. Journal of Retailing & Consumer Services, 35, 98-105. doi: 10.1016/j.jretconser.2016.12.003

Conference Contribution - Published proceedings: Abstract

Chen, S., Mather, D., Gao, H., & Knight, J. (2017). Spillover of distrust to an industry. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 33). Melbourne, Australia: RMIT University. [Abstract]

Chen, S., Knight, J., Gao, H., & Mather, D. (2017). Toward an institutional perspective of attribution, legitimacy judgment, and trust erosion during an industry-wide crisis: An abstract. In P. Rossi & N. Krey (Eds.), Marketing transformation: Marketing Practice in an ever changing world: Proceedings of the Academcy of Marketing Science (AMS) World Marketing Congress (WMC). (pp. 289-290). Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6

Chen, S., Mather, D., Gao, H., & Knight, J. (2017). Consumer trust erosion during an industry-wide crisis: The central role of legitimacy judgment. Proceedings of the University of Otago Student Research Symposium: Te Wānaka Rakahau: Ākoka. (pp. 12). Retrieved from http://www.otago.ac.nz/graduate-research/scholarships/otago643219.html

Xia, R. Z., Mather, D., & Gnoth, J. (2017). Understanding Consumption Face in modern China: Its power to young Chinese and beyond. Proceedings of the New Zealand Asian Studies Society (NZASIA) International Conference. (pp. 28). Retrieved from http://www.otago.ac.nz/nzasia-2017/index.html

Chen, S., Mather, D., Gao, H., & Knight, J. (2017). Why consumers in emerging markets prefer foreign food products: An institutional perspective on purchase preference. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference. (pp. 22). Retrieved from http://www.nzifst.org.nz/

Conference Contribution - Verbal presentation and other Conference outputs

Chen, S., Mather, D., Gao, H., & Knight, J. (2017, October). An institutional perspective of country-of-origin and its effects on consumer purchase preference. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.

Chen, S., Gao, H., Mather, D., & Knight, J. (2017, October). Consumer trust erosion during an industry-wide crisis: The central role of legitimacy judgment. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.

2016

Journal - Research Article

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004

Mather, D., Vikan, R., & Knight, J. (2016). Marketplace response to GM animal products. Nature Biotechnology, 34(3), 236-238. doi: 10.1038/nbt.3494

Watkins, L., Aitken, R., & Mather, D. (2016). Conscientious consumers: A relationship between moral foundations, political orientation and sustainable consumption. Journal of Cleaner Production, 134, 137-146. doi: 10.1016/j.jclepro.2015.06.009

Conference Contribution - Published proceedings: Full paper

Rahmani, K., Gnoth, J., & Mather, D. (2016). Applying corpus linguistics to study tourism experiences. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 1046-1053). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

2015

Journal - Research Article

Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

Conference Contribution - Published proceedings: Full paper

Forbes, S., Mather, D., Robertson, K., & Lawson, R. (2015). An examination of daily behaviour using the International Physical Activity Questionnaire. In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/

Working Paper; Discussion Paper; Technical Report

Lifestyles Research Group, including Watkins, L., Aitken, R., Ganglmair-Wooliscroft, S., Lawson, R., Mather, D., Robertson, K., & Williams, J. (2015). Change, challenge and choice: A New Zealand consumer lifestyles study. Dunedin, New Zealand: Department of Marketing, University of Otago. 22p.

2014

Journal - Research Article

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite, 82, 67-77. doi: 10.1016/j.appet.2014.07.006

Conference Contribution - Published proceedings: Full paper

Xia, R. Z., Mather, D., & Gnoth, J. (2014). Does face still matter to Chinese young consumers for product and brand purchase decision? Proceedings of the Academy of Marketing Conference (AM): Marketing Dimensions: People, Places and Spaces. Retrieved from https://www.academyofmarketing.org

Neuninger, R., Mather, D., Duncan, T., & Aitken, R. (2014). Questioning the way that we measure consumers' product involvement levels: How wine awards exposed differing involvement levels. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 1429-1435). ANZMAC. [Full Paper]

Rahmani, K., Gnoth, J., & Mather, D. W. (2014). Memorable tourism experience and experiencing: A critical review. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 360-366). ANZMAC. [Full Paper]

Xia, R. Z., Mather, D. W., Gnoth, J., & Garry, T. (2014). Chinese face and 'consumption face': Research of face influence on consumption differentiated by generations. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 339-345). ANZMAC. [Full Paper]

Insch, A., Mather, D., & Knight, J. (2014). Does a 'Buy National' premium exist? Evidence from a bi-national, multi-category study. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 117-123). ANZMAC. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Watkins, L., Aitken, R., & Mather, D. (2014). Conscientious consumers: The relationship between political orientation and sustainable consumption. In E. Bigne (Ed.), Proceedings of the 43rd European Marketing Academy (EMAC) Conference: Paradigm Shifts & Interactions. (pp. 243). EMAC. [Abstract]

2013

Journal - Research Article

Knight, J. G., Clark, A., & Mather, D. W. (2013). Potential damage of GM crops to the country image of the producing country. GM Crops & Food, 4(3), 151-157. doi: 10.4161/gmcr.26321

Gao, H., Knight, J. G., Zhang, H., & Mather, D. (2013). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research, 66, 1044-1051. doi: 10.1016/j.jbusres.2011.12.029

Conference Contribution - Published proceedings: Abstract

Maubach, N., Hoek, J., & Mather, D. (2013). Interpretive front of pack nutrition labels: Comparing competing recommendations. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://www.anzmac.org/conference

Gendall, P., Hoek, J., Mather, D., & Edwards, R. (2013). How effective are alternative plain pack designs? Proceedings of the Marketing and Public Policy Conference: The Changing Role of Policy in Consumer Well-Being. (pp. 26-27). Retrieved from http://www.marketingpower.com/Calendar/Pages/MarketingPublicPolicyConference.aspx

Hoek, J., Gendall, P., Mather, D., & Kemper, J. (2013). Could evocative brand variant names undermine plain packaging? Proceedings of the Oceania Tobacco Control Conference: A Smokefree Oceania: Getting There Together. Retrieved from http://www.smokefreeoceania.org.nz/

2012

Journal - Research Article

Gao, H., Knight, J. G., Zhang, H., Mather, D., & Tan, L. P. (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12), 1270-1290. doi: 10.1080/0267257X.2011.645859

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Conference Contribution - Published proceedings: Full paper

Knight, J. G., Mather, D., & Mathieson, B. (2012). The key role of sincerity in restoring trust in a brand with a corporate apology. In L. Robinson (Ed.), Marketing dynamism & sustainability: Things change, things stay the same…. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-10912-1_64

Conference Contribution - Published proceedings: Abstract

Gendall, P., Hoek, J., Mather, D., & Edwards, R. (2012). Why plain packaging is a proportionate measure. Proceedings of the Tobacco-Free Aotearoa Conference. Retrieved from http://smokefree.org.nz/conference-presentations

Hoek, J., Gendall, P., Mather, D., Maubach, N., Gifford, H., Erick, S., … Edwards, R., & Newcombe, R. (2012). Beyond toe tags: An analysis of alternative smokefree messages. Proceedings of the Tobacco-Free Aotearoa Conference. Retrieved from http://smokefree.org.nz/conference-presentations

2008

Journal - Research Article

Gao, H., Darroch, J., Mather, D., & MacGregor, A. (2008). Signaling corporate strategy in IPO communication: A study of biotechnology IPOs on the NASDAQ. Journal of Business Communication, 45(1), 3-30. doi: 10.1177/0021943607309349

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2008). GM food and neophobia: Connecting with the gatekeepers of consumer choice. Journal of the Science of Food & Agriculture, 88(5), 739-744. doi: 10.1002/jsfa.3168

2007

Journal - Research Article

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2007). Country-of-origin and choice of food imports: An in-depth study of European distribution channel gatekeepers. Journal of International Business Studies, 38, 107-125.

Knight, J. G., Mather, D. W., Holdsworth, D. K., & Ermen, D. F. (2007). Acceptance of GM food: An experiment in six countries. Nature Biotechnology, 25(5), 507-508.

Knight, J., Holdsworth, D., & Mather, D. (2007). Determinants of trust in imported food products: Perceptions of European gatekeepers. British Food Journal, 109(10), 792-804.

Conference Contribution - Published proceedings: Full paper

Knight, J., Mather, D., Holdsworth, D., & Lawson, R. (2007). What they say vs what they do: Revealed and stated preferences for genetically modified food. Proceedings of the 36th European Marketing Academy Conference. [CD-ROM] EMAC. [Full Paper]

2006

Edited Book - Research

Henry, J., & Mather, D. (Eds.). (2006). Pricing and distribution. Auckland, New Zealand: Pearson Education, 676p.

Conference Contribution - Published proceedings: Full paper

Knight, J., Holdsworth, D., & Mather, D. (2006). Revealed preferences for genetically modified food: An experiment in five countries. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

2005

Journal - Research Article

Mather, D., Knight, J., & Holdsworth, D. (2005). Pricing differentials for organic, ordinary and genetically modified food. Journal of Product & Brand Management, 14(6), 387-392.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Consumer benefits and acceptance of genetically modified food. Journal of Public Affairs, 5(3-4), 226-235.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Impact of genetic modification on country image of imported food products in European markets: Perceptions of channel members. Food Policy, 30, 385-398.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Genetically modified crops and country image of food exporting countries. British Food Journal, 107(9), 653-662.

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Genetically modified crops and perceptions of country image: Implications for food exporters. Journal of Customer Behaviour, 4, 5-16.

Conference Contribution - Published proceedings: Full paper

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Acceptance of genetically modified food with consumer benefits. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 142-148). Fremantle, WA, Australia: ANZMAC. [Full Paper]

Mather, D. (2005). Empirical generalisations, brand extensions and General Linear Mixed models. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 85-95). Fremantle, WA, Australia: ANZMAC. [Full Paper]

Knight, J., Mather, D., & Holdsworth, D. (2005). Genetically modified food: Buying behaviour versus attitudes. Proceedings of the 34th European Marketing Academy Conference. [CD-ROM] [Full Paper]

Conference Contribution - Verbal presentation and other Conference outputs

Mather, D. (2005, June). Consolidating global replications for brand extension theory. Verbal presentation at the First International Conference on Cross-National and Cultural Research in Marketing, Nijmegen, Holland.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005, June). Genetically modified food: Buying behaviour versus attitudes. Verbal presentation at the 1st International Conference of Cultural and Cross-National Research in Marketing, Nijmegen, Netherlands.

2004

Chapter in Book - Research

Higham, C. F. W., & Mather, D. W. (2004). Principal component analysis of all complete burials. In chapter 'Social aspects of the Ban Lum Khao Cemetery'. In C. F. W. Higham & R. Thosarat (Eds.), The origins of the civilization of Angkor (Vol. I): The excavation of Ban Lum Khao. (pp. 321). Bangkok: The Thai Fine Arts Department.

2003

Authored Book - Research

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Trust and country image: Perceptions of European food distributors regarding factors that could enhance or damage New Zealand's image - including GMOs. Dunedin: University of Otago, 89p.

Conference Contribution - Published proceedings: Full paper

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Trust and country image: A qualitative study of food channel members in five European countries. In E. McLachlan (Ed.), Proceedings of the Australia-New Zealand International Business Academy Conference 2003: The challenge of international business. [CD-ROM] Dunedin: ANZIBA. [Full Paper]

Mather, D. W. (2003). Empirical generalisations of brand extension theory and the role of general linear mixed models. In M. Saren & A. Wilson (Eds.), Proceedings of the 32nd European Marketing Academy Conference: Marketing: Responsible and relevant? [CD-ROM] Glasgow: University of Strathclyde. [Full Paper]

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Perceptions of gatekeepers in Europe regarding impact of GMOs on image of country of origin. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 1508-1516). Adelaide: University of South Australia. [Full Paper]

Mather, D. W. (2003). Simple and improved heterogeneous MNL model estimation. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 2486-2491). Adelaide: University of South Australia. [Full Paper]

2002

Journal - Research Article

Juric, B., Cornwell, B., & Mather, D. W. (2002). Exploring the usefulness of an ecotourism interest scale. Journal of Travel Research, 40(3), 259-269.

Conference Contribution - Published proceedings: Full paper

Mather, D. W., & Lawson, R. (2002). Empirical generalisations of brand extension theory and the role of general linear mixed models. In R. Shaw, S. Adam & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference [CD-ROM]. (pp. 2031-2037). Geelong, Australia: Deakin University. [Full Paper]

Commissioned Report for External Body

Lawson, R., Juric, B., Deaker, L., & Mather, D. (2002). Tourist selection and purchasing of gifts and souvenirs in New Zealand. Commissioned by Foundation for Research Science and Technology. Dunedin, New Zealand: University of Otago. 24p.

1999

Conference Contribution - Published proceedings: Full paper

Juric, B., Mather, D., & Gnoth, J. (1999). Towards a model of marketing student's academic performance. Proceedings of the Academy of Marketing Annual Conference. (pp. 2396-2402). Stirling, Scotland: University of Stirling. [Full Paper]

1998

Conference Contribution - Published proceedings: Full paper

Mather, D. W., & Sunde, L. J. (1998). Reproducing, validating and changing interferences about brand extensions using mixed models with nested subject random effects. Conference Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC). [CD-ROM], (pp. 1404-1413). Dunedin: University of Otago. [Full Paper]