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Shobhit Eusebius

PhD Research Student

Shobhit EusebiusTitle of research: Influence of digital social networks on customer based brand equity.

Qualifications: Bachelor of Commerce, Master of Business Administration (Marketing)

PhD start date: October 2012

Supervisors: Professor Juergen Gnoth & Dr Mathew Parackal


Shobhit's research and publications

Research aim

The aim of the research would be to deconstruct the creation of brand meaning on digital social networks.
The objective would be to establish a customer based brand equity model which makes a meaningful contribution towards the development of a general theory of branding on digital social networks.


Commerce Division Champion, 3 Minute Thesis Competition 2013, University of Otago