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Shobhit Eusebius

PhD Research Student

Shobhit EusebiusTitle of research: Influence of digital social networks on customer based brand equity.

Qualifications: Bachelor of Commerce, Master of Business Administration (Marketing)

PhD start date: October 2012

Supervisors: Professor Juergen Gnoth & Dr Mathew Parackal

Email: shobhit.eusebius@otago.ac.nz

Shobhit's research and publications

Research aim

The aim of the research would be to deconstruct the creation of brand meaning on digital social networks.
The objective would be to establish a customer based brand equity model which makes a meaningful contribution towards the development of a general theory of branding on digital social networks.

Awards

Commerce Division Champion, 3 Minute Thesis Competition 2013, University of Otago