PhD Research Student
Title of research: Influence of digital social networks on customer based brand equity.
Qualifications: Bachelor of Commerce, Master of Business Administration (Marketing)
Shobhit's research and publications
The aim of the research would be to deconstruct the creation of brand meaning on digital social networks.
The objective would be to establish a customer based brand equity model which makes a meaningful contribution towards the development of a general theory of branding on digital social networks.
Commerce Division Champion, 3 Minute Thesis Competition 2013, University of Otago