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PhD Research Student

lloydLocation: Room 4.11
Tel: 64 3 479 8412
Email: nikki.lloyd@otago.ac.nz

Title of research: Online Dating: The relationship between self-identity, self-disclosure and success


Qualifications: BCom (Hons) Otago

PhD start date: June 2010

Supervisors: Associate Professor Maree Thyne, Associate Professor Rob Aitken and Dr Leah Watkins

Nikki's research and publications

Short description

Online dating has emerged as one of the most widely used applications on the internet, yet only a small number of studies have focused on online daters who have met and developed successful relationships with partners from an internet dating website. In this environment, online daters must become their own marketing managers in terms of creating their own advertising campaign which ensures they are presenting a self which appears both attractive and desirable, yet at the same time is genuine and honest. Using grounded theory and subjective personal introspection, my research investigates the role that self-profiles play in online dating sites as informed by twenty two individuals who met their current partners on a dating site.

Publications

Lloyd, N., Aitken, R., Watkins, L. and Thyne, M. (December 2013) “Online Dating: How do successful online daters close the sale?” Paper presented at the Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand.

Lloyd, N., Henry, J. and Thyne, M. (2011) “Do passengers listen to their crew? The use of word-of-mouth recommendations on board a cruise ship”. Journal of Hospitality and Tourism Management, 18 (1), 88-94.

Lloyd, N., Thyne, M. and Henry, J. (November 2009) “Cruise Tourism: The role of bus drivers as determinants of a satisfactory shore experience.” Paper presented at the Australia and New Zealand Marketing Academy Conference, Melbourne, Australia.

Henry, J., Thyne, M. and Lloyd, N. (February 2010) “‘$100 for a round of golf? I’ll organize it myself thanks’. How do cruise passengers decide on their shore excursions?” Paper presented at the International Cruise Conference, Plymouth, United Kingdom.

Henry, J., Thyne, M. and Lloyd, N. (February 2010) “Cruise ship infrastructure requirements.” Paper presented at the International Cruise Conference, Plymouth, United Kingdom.

Other publications

Lloyd, N. and Henry, J. (May 2013) Research Report for Taieri Gorge Railway Trust, Dunedin, New Zealand.
Lloyd, N. (July 2009) Cruise Report for Tourism Dunedin, Dunedin, New Zealand.
Lloyd, N. (November 2009) Cruise Report for Tourism Dunedin, Dunedin, New Zealand

Presentations

Lloyd, N. (June 2011) Cruise Presentation for Dunedin City Council, Dunedin, New Zealand.
Lloyd, N. (March 2010) “What do cruise ship passengers want from us?” Poster Presentation, School of Business, Otago University, Dunedin, New Zealand.