PhD Research Student
Title of research: Flirting with a destination: A study on the process of place bonding
Qualifications: MBA from Multimedia University, Malaysia
PhD start date: July 2013
Supervisors: Professor Juergen Gnoth and Dr Shelagh Ferguson
Research Summary: Her PhD is about the process of place bonding that means how people make emotional relationship with a place. In doing so, she has interviewed three groups of people: Refugees, Migrants and Tourists. Knowledge on how place bonding is initiated and consolidated could be used to help new residents to adjust more successfully to unfamiliar places and help those people who are forced to leave a loved place and go through a (necessary) disengagement process while they try to form bonds with a new place. The results also show the improvement of well-being in this process.
Research Interests: Place marketing, Value Co-creation, non-profits
Seyedmehdi, S., Gnoth, J., Robertson, K. (2014). Flirting with a destination. ANZMAC Conference, Brisbane
Seyedmehdi, S., Gnoth, J., Robertson, K. (2014). Flirting with a migratory destination. Migrant Cross-Cultural Encounters: A Multidisciplinary Conference. University of Otago, Dunedin
Seyedmehdi, S., Gnoth, J., Robertson, K. Flirting with a Migratory Destination, Migrant Cross-Cultural Encounters: A Multidisciplinary Conference, University of Otago, Dunedin, New Zealand. 24-26 November 2014.
Seyedmehdi, S., Gnoth, J., Ferguson, S. (2016). Flirting with a destination: a study on the process of place bonding. ANZMAC Conference, Canterbury
Mitchell, L., Seyedmehdi, S., Spronken-Smith, R. (2017). PhD Student Ambassadors: Partners in Promoting Graduate Research Culture. INTERNATIONAL JOURNAL FOR STUDENTS AS PARTNERS. (Under review)
Gnoth, J., Seyedmehdi, S., Rahmani, K. (2017). Influential levels of Word of Mouth on Value Co-Creation. Tourism Management. Working Paper