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Francisco Tigre Moura

PhD Research Student

Title of research: DMO websites towards a new perspective: The development of a consumer oriented concept

Area of PhD research: Internet marketing and tourism marketing

Qualifications: Bachelor degree in Tourism (Universidade Federal de Pernambuco, Brazil), Masters in Business Administration (Universidade Federal de Pernambuco, Brazil)

PhD start date: August 2009

Supervisors: Professor Juergen Gnoth and Associate Professor Ken Deans


Francisco's research and publications

Research aim

The literature on cultural website localization investigates the adaptation of web content and structure to fit the needs and preferences of different cultures. Previous research have demonstrated that this practice correlates positively with satisfaction, attitude towards the website, time spent on the website and purchase intention, among other factors. This PhD research focuses on developing the concept of a consumer oriented website for Destination Marketing Organizations, as an extension of the cultural localization theory.