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Francisco Conejo

PhD Research Student

Title of research: Brand Personality.

Qualifications: BS Advertising (UIA, Costa Rica), MBA (Colorado), MS International Business (Colorado)

PhD start date: 2006

Supervisors: Dr Ben Wooliscroft and Dr Andrea Insch.

Email: francisco.conejo@otago.ac.nz

Francisco's research and publications

Brief Description: Brand personality measurement.

Refereed journal articles

Florek, M., Breitbarth, T., & Conejo, F. (2008). Mega event = mega impact? Travelling fans' experience and perceptions of the 2006 FIFA World Cup host nation. Journal of Sport & Tourism (Special Issue: Sport Fans and Spectators as Sport Tourists), 13 (3): 1-20.

Florek, M., & Conejo, F. (2007). Export flagships in branding small developing countries: The cases of Costa Rica and Moldova. Place Branding and Public Diplomacy, 3 (1): 53-72.

Conejo, F., Khoo, C., Tanakinjal, G.H., & Yang, L. (2007). Neuromarketing: Will it revolutionise business? International Journal of Business and Management, 2 (6): 72–76.

Book Reviews:

Conejo, F. (2011). Buying in: What We Buy and Who We Are, by Rob Walker. Journal of Product & Brand Management, 20 (3): 250

Book chapters

Insch, A., Conejo, F., & Florek, M. (2008). Znaczenie kampanii popierajacych zakup produktow krajowych w konkurowaniu z producentami dobr importowanych, na przykladzie Australii, Nowej Zelandii i Polski. (Why “buy national”? A critical review of buy national campaigns and examination of their application in Australia, New Zealand and Poland). In H. Szulce (Ed.), Zeszyty Naukowe 108 - Determinanty I Instrumenty Konkurowania w Dzialaniach Marketingowych (p. 27-48). Poznan, Poland: Poznan University of Economics.

Refereed conference proceedings

Conejo, F. & Wooliscroft, B. (2009). Blunt Surgical Instruments – Reconceptualising Brands as Semiotic Systems. Proceedings of the 34th Annual Macromarketing Conference: Rethinking marketing in a Global Economy. Kristiansand, Norway:University of Agder.

Conejo, F. & Wooliscroft, B. (2009). Homo Mensura - Brands as Anthropomorphic Systems? Proceedings of the 34th Annual Macromarketing Conference: Rethinking marketing in a Global Economy. Kristiansand, Norway:University of Agder.

Conejo, F., & Gnoth, J. (2008). What is brand personality, exactly? European Marketing Academy Conference. Brighton: University of Brighton.

Conejo, F. (2007). The Tourism Destination Personality Scale, Doctoral Colloquium, Australian New Zealand Marketing Academy 2007 Conference. Dunedin: University of Otago.

Breitbarth, T., Conejo, F., & Florek, M. (2007). Football consumption in a “fringe nation”: The case of New Zealand fans travelling to the 2006 World Cup in Germany. Proceedings of the Australian New Zealand Marketing Academy 2007 Conference. Dunedin: University of Otago.

Florek, M., Breitbarth, T., & Conejo, F. (2007). Mega sports events and host country image: The case of the 2006 FIFA World Cup. Proceedings of the Australian New Zealand Marketing Academy 2007 Conference. Dunedin: University of Otago.

Conejo, F., Tanakinjal, G. H., Yang, L., & Khoo, C. (2007). Does neuromarketing really work? Proceedings of the Asia Pacific Marketing Conference. University of Malaysia Sarawak (UNIMAS).

Conejo, F., & Florek, M. (2007). Coffee, not computers: Export flagships in branding small developing countries. The case of Costa Rica. Proceedings of the XXIV Pan Pacific Business Association Conference. Dunedin: University of Otago.

Non-refereed journals & reports

Conejo, F., & Breitbarth, T. (2007). Research highlights: “Time to make friends: Lessons from a football fan”. He Kitenga, 77.

Conejo, F., & Florek, M. (2007). Export flagships in branding Central American countries: The case of Costa Rica. Central America Today, 1 (3), 26-30.