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PhD Research Student

Title of research: How collaboration among geopgraphically proximate competitors enhances the prestige of their products and region.

Areas of PhD research: Collaboration, networks, place branding

Qualifications: BA (French), MBA (Marketing)

Supervisors: Associate Professor David Ballantyne & Dr Maree Thyne

Email: sue.callahan@otago.ac.nz

Sue's research

Research aim

A qualitative inquiry of wineries in the Central Otago Wine region to determine how they interact and collaborate to enhance and maintain the terroir of their wines and establish a place brand.