PhD Research Student
Title of research: How collaboration among geopgraphically proximate competitors enhances the prestige of their products and region.
Areas of PhD research: Collaboration, networks, place branding
Qualifications: BA (French), MBA (Marketing)
Supervisors: Associate Professor David Ballantyne & Dr Maree Thyne
A qualitative inquiry of wineries in the Central Otago Wine region to determine how they interact and collaborate to enhance and maintain the terroir of their wines and establish a place brand.