Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Professor Juergen Gnoth

1st State Exam (Bonn), DipTour, PhD (Otago)Jeurgen profile photo

Office: Room 4.16, Commerce Building
Tel: +64 3 479 8446
Email: juergen.gnoth@otago.ac.nz 

My work focuses on understanding consumers’ experience processes, how they create well-being, and how companies can assist. I study particularly tourists’ expectations, choices and behaviour.  I develop measures for how international tourists get involved with local culture, with activities, and the benefits they derive. It informs my research on how company brands can help build and leverage destinations, and helps managers build stronger relationships that enhance destination sustainability, competitiveness and productivity. By promoting a deeper understanding of how tourists experience, my managerial conclusions help entice tourists to stay longer, derive more meaning, more satisfaction and a higher level of well-being from their experiences.

Teaching responsibilities

Juergen’s teaching responsibilities include:

  • MART467 Tourism Marketing (Semester Two)

Office Hours

Tuesday: 9.00am to 10.00am

Wednesday: 9.00am to 10.00am

^ Top of page

Publications

Gnoth, J., & Matteucci, X. (2014). A phenomenological view of the behavioural tourism research literature. International Journal of Culture, Tourism & Hospitality Research, 8(1), 3-21. doi: 10.1108/IJCTHR-01-2014-0005

Gnoth, J., & Zins, A. H. (2013). Developing a tourism Cultural Contact Scale. Journal of Business Research, 66(6), 738-744. doi: 10.1016/j.jbusres.2011.09.012

Gnoth, J. (2007). The structure of destination brands: Leveraging values. Tourism Analysis, 12(5/6), 345-358.

Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2014). Sense of place: The importance for destination branding. Journal of Travel Research, 53(2), 154-166. doi: 10.1177/0047287513496474

Tigre Moura, F., Gnoth, J., & Deans, K. R. (2015). Localizing cultural values on tourism destination websites: The effects on users’ willingness to travel and destination image. Journal of Travel Research, 54(4), 528-542. doi: 10.1177/0047287514522873

Edited Book - Research

Kozak, M., Gnoth, J., & Andreu, L. L. A. (Eds.). (2010). Advances in tourism destination marketing: Managing networks. Abingdon, UK: Routledge, 257p.

Fyall, A., Kozak, M., Andreu, L., Gnoth, J., & Sibila Lebe, S. (Eds.). (2009). Marketing innovations for sustainable destinations. Woodeaten, UK: Goodfellow, 334p.

^ Top of page

Chapter in Book - Research

Hakala, U., Lemmetyinen, A., & Gnoth, J. (2010). Case A: The role of Nokia in branding Finland: Companies as vectors of nation branding. In F. M. Go & R. Govers (Eds.), International place branding yearbook 2010: Place branding in the new age of innovation. (pp. 55-65). Basingstoke, UK: Palgrave Macmillan.

Gnoth, J., & Zins, A. H. (2009). Emotions and affective states in tourism behavior. In M. Kozak & A. Decrop (Eds.), Handbook of Tourist Behavior: Theory & Practice. (pp. 195-210). Abingdon, UK: Routledge.

Bigné, E., Gnoth, J., & Andreu, L. (2008). Advanced topics in tourism market segmentation. In A. G. Woodside & D. Martin (Eds.), Tourism Management: Analysis, behaviour and strategy. (pp. 151-173). Wallingford, UK: CABI. doi: 10.1079/9781845933234.0151

Gnoth, J. (2006). The function and dynamics of clusters in destinations as virtual service firms: Responding to the future. In K. Weiermair, H. Pechlaner & T. Bieger (Eds.), Time shift, leisure and tourism: Impacts of time allocation on successful products and services. (pp. 353-364). Berlin, Germany: Erich Schmidt Verlag.

Gnoth, J., Bigné, J. E., & Andreu, L. (2006). Waiting time effects on the leisure experience and visitor emotions. In M. Kozak & L. Andreu (Eds.), Progress in tourism marketing. (pp. 255-267). Oxford, UK: Elsevier.

^ Top of page

Journal - Research Article

Tigre Moura, F., Gnoth, J., & Deans, K. R. (2015). Localizing cultural values on tourism destination websites: The effects on users’ willingness to travel and destination image. Journal of Travel Research, 54(4), 528-542. doi: 10.1177/0047287514522873

Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2014). Sense of place: The importance for destination branding. Journal of Travel Research, 53(2), 154-166. doi: 10.1177/0047287513496474

Gnoth, J., & Matteucci, X. (2014). A phenomenological view of the behavioural tourism research literature. International Journal of Culture, Tourism & Hospitality Research, 8(1), 3-21. doi: 10.1108/IJCTHR-01-2014-0005

Gnoth, J., & Zins, A. H. (2013). Developing a tourism Cultural Contact Scale. Journal of Business Research, 66(6), 738-744. doi: 10.1016/j.jbusres.2011.09.012

Campelo, A., Aitken, R., & Gnoth, J. (2011). Visual rhetoric and ethics in marketing of destinations. Journal of Travel Research, 50(1), 3-14. doi: 10.1177/0047287510362777

Watkins, L., & Gnoth, J. (2011). The value orientation approach to understanding culture. Annals of Tourism Research, 38(4), 1274-1299. doi: 10.1016/j.annals.2011.03.003

Watkins, L. J., & Gnoth, J. (2011). Japanese tourism values: A means–end investigation. Journal of Travel Research, 50(6), 654-668. doi: 10.1177/0047287510382297

Gnoth, J., & Zins, A. H. (2010). Cultural dimensions and the International Tourist Role Scale: Validation in Asian destinations? Asia Pacific Journal of Tourism Research, 15(2), 111-127. doi: 10.1080/10941661003629920

Martin, B. A. S., Gnoth, J., & Strong, C. (2009). Temporal construal in advertising: The moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), 5-19. doi: 10.2753/JOA0091-3367380301

Gnoth, J., & Frauendorf, J. (2009). Customer scripts in service transactions. Asian Journal of Tourism & Hospitality Research, 3(1), 63-70.

Martin, B. A. S., & Gnoth, J. (2009). Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models. Marketing Letters, 20(4), 353-367. doi: 10.1007/s11002-009-9069-2

Gnoth, J. (2007). The structure of destination brands: Leveraging values. Tourism Analysis, 12(5/6), 345-358.

Florek, M., Insch, A., & Gnoth, J. (2006). City Council websites as a means of place brand identity communication. Place Branding, 2(4), 276-296. doi: 10.1057/palgrave.pb.6000036

Ottenbacher, M., Gnoth, J., & Jones, P. (2006). Identifying determinants of success in development of new high-contact services: Insights from the hospitality industry. International Journal of Service Industry Management, 17(4), 344-363.

^ Top of page

Journal - Research Other

Fyall, A., Kozak, M., Andreu, L., Gnoth, J., & Sibila Lebe, S. (2011). Marketing innovations for sustainable destinations [Editorial]. International Journal of Tourism Research, 13(4), 307-309. doi: 10.1002/jtr.858

Gnoth, J., Andreu, L., & Kozak, M. (2009). Advances in tourism marketing research: Introduction to a special issue on consumer behavior in tourism destinations [Guest editorial]. International Journal of Culture, Tourism & Hospitality Research, 3(2), 99-102. doi: 10.1108/17506180910962104

More publications...