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Professor Janet Hoek

BA(Hons - first class), MA(Distinction), Dip.Bis.Admin(Distinction), PhD

Room: Commerce 4.21
Tel: +64 3 479 7692
Email: janet.hoek@otago.ac.nz

Janet Hoek joined the Department in 2009; her first degrees were in English Literature, with minors in Botany and Zoology, and her Masterate examined irony in Beowulf, a very early medieval poem. She subsequently completed a post-graduate diploma in marketing and a PhD examining question wording effects in surveys.

Janet’s main research interests are in the public health-marketing-policy nexus. She is co-Director of ASPIRE 2025, a University of Otago Research Theme whose members undertake research hoeksupporting the Government’s smokefree 2025 goal.

Janet led an HRC project examining plain packaging and tobacco branding, and a second HRC project examining novel on-pack tobacco warnings.  She was also co-PI on a Marsden grant examining arguments that smoking is an “informed choice”. She is currently leading an HRC feasibility study that uses a smart e-cigarette to explore whether and how transitions from smoking to vaping occur.  She also leads an HRC project examining information that could promote uptake of e-cigarettes among smokers while deterring uptake among non-smokers. Janet has been an AI on HRC-funded obesity studies, including a novel project – Kids’ Cam – that examines food marketing in children’s environments.

Janet has been a member of several NGO and government advisory groups, provided evidence to government and Select Committees, and was a member of an Australian government expert advisory group overseeing the introduction of plain packaging. She has sat on several research grant and selection committees, as well as strategy development and policy groups. She has recently been appointed Deputy Chair of the 2018 PBRF Business and Economics panel.

Janet was a member of the ANZMAC executive from 2003-2008, including two years as Secretary, three years as chair of the Awards Committee, and two years as Vice President, and in 2009 she was made a Distinguished Member of ANZMAC. 

Janet teaches Advanced Societal Issues in Marketing (MART470) and Survey Research (PUBH723). She is also involved in postgraduate supervision and is always keen to talk with students who feel intrigued by the research questions she is trying to address.

Outside work, Janet enjoys long walks, baroque violin, reading, and adoring her family’s two mischievous cats.

Visit the ASPIRE 2025 website: a research consortium working towards a tobacco free Aotearoa by 2025.

Teaching responsibilities

Janet’s teaching responsibilities include:

  • MART470 Special Topic: Social Marketing (Semester Two)

Office Hours

Janet’s office hours are:

Monday: 3.00pm to 4.00pm

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Publications

Hoek, J., Wong, C., Gendall, P., Louviere, J., & Cong, K. (2011). Effects of dissuasive packaging on young adult smokers. Tobacco Control, 20(3), 183-189. doi: 10.1136/tc.2010.037861

Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2013). Social smokers' management of conflicted identities. Tobacco Control, 22(4), 261-265. doi: 10.1136/tobaccocontrol-2011-050176

Hoek, J., Gendall, P., Eckert, C., Rolls, K., & Louviere, J. (2016). A comparison of on-pack Quitline information formats. Tobacco Control, 25, 211-217. doi: 10.1136/tobaccocontrol-2014-051820

Hoek, J., Gendall, P., Eckert, C., Kemper, J., & Louviere, J. (2016). Effects of brand variants on smokers' choice behaviours and risk perceptions. Tobacco Control, 25, 160-165. doi: 10.1136/tobaccocontrol-2014-052094

Gray, R. J., Hoek, J., & Edwards, R. (2016). A qualitative analysis of 'informed choice' among young adult smokers. Tobacco Control, 25, 46-51. doi: 10.1136/tobaccocontrol-2014-051793

Journal - Research Article

Gray, R. J., Hoek, J., & Edwards, R. (2016). A qualitative analysis of 'informed choice' among young adult smokers. Tobacco Control, 25, 46-51. doi: 10.1136/tobaccocontrol-2014-051793

Hoek, J., Gendall, P., Eckert, C., Rolls, K., & Louviere, J. (2016). A comparison of on-pack Quitline information formats. Tobacco Control, 25, 211-217. doi: 10.1136/tobaccocontrol-2014-051820

Hoek, J., Gendall, P., Eckert, C., Kemper, J., & Louviere, J. (2016). Effects of brand variants on smokers' choice behaviours and risk perceptions. Tobacco Control, 25, 160-165. doi: 10.1136/tobaccocontrol-2014-052094

Robertson, L., McGee, R., Marsh, L., & Hoek, J. (2015). A systematic review on the impact of point-of-sale tobacco promotion on smoking. Nicotine & Tobacco Research, 17(1), 2-17. doi: 10.1093/ntr/ntu168

Healey, B., Hoek, J., Wilson, N., Thomson, G., Taylor, S., & Edwards, R. (2015). Youth exposure to in-vehicle second-hand smoke and their smoking behaviours: Trends and associations in repeated national surveys (2006-2012). Tobacco Control, 24(2), 146-152. doi: 10.1136/tobaccocontrol-2013-051124

Jaine, R., Healey, B., Edwards, R., & Hoek, J. (2015). How adolescents view the tobacco endgame and tobacco control measures: Trends and associations in support among 14-15 year olds. Tobacco Control, 24(5), 449-454. doi: 10.1136/tobaccocontrol-2013-051440

Burton, S., Hoek, J., Nesbit, P., & Khan, A. (2015). “Smoking is bad, it's not cool…yet I'm still doing it”: Cues for tobacco consumption in a ‘dark’ market. Journal of Business Research, 68(10), 2067-2074. doi: 10.1016/j.jbusres.2015.03.004

Healey, B., Hoek, J., & Edwards, R. (2014). Posting behaviour patterns in an online smoking cessation social network: Implications for intervention design and development. PLoS ONE, 9(9), e106603. doi: 10.1371/journal.pone.0106603

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite, 82, 67-77. doi: 10.1016/j.appet.2014.07.006

Whyte, G., Gendall, P., & Hoek, J. (2014). Advancing the retail endgame: Public perceptions of retail policy interventions. Tobacco Control, 23, 160-166. doi: 10.1136/tobaccocontrol-2013-051065

Gendall, P., Hoek, J., Marsh, L., Edwards, R., & Healey, B. (2014). Youth tobacco access: Trends and policy implications. BMJ Open, 4(4), e004631. doi: 10.1136/bmjopen-2013-004631

McCool, J., Hoek, J., Edwards, R., Thomson, G., & Gifford, H. (2013). Crossing the smoking divide for young adults: Expressions of stigma and identity among smokers and nonsmokers. Nicotine & Tobacco Research, 15(2), 552-556. doi: 10.1093/ntr/nts136

Hoek, J. A., Hoek-Sims, A., & Gendall, P. (2013). A qualitative exploration of young adult smokers' responses to novel tobacco warnings. BMC Public Health, 13, 609. doi: 10.1186/1471-2458-13-609

Maubach, N., Hoek, J. A., Edwards, R., Gifford, H., Erick, S., & Newcombe, R. (2013). 'The times are changing': New Zealand smokers' perceptions of the tobacco endgame. Tobacco Control, 22(6), 395-400. doi: 10.1136/tobaccocontrol-2011-050398

Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2013). Social smokers' management of conflicted identities. Tobacco Control, 22(4), 261-265. doi: 10.1136/tobaccocontrol-2011-050176

Gendall, P., Hoek, J., Edwards, R., & McCool, J. (2012). A cross-sectional analysis of how young adults perceive tobacco brands: Implications for FCTC signatories. BMC Public Health, 12, 796. doi: 10.1186/1471-2458-12-796

Hoek, J., Vaudrey, R., Gendall, P., Edwards, R., & Thomson, G. (2012). Tobacco retail displays: A comparison of industry arguments and retailers' experiences. Tobacco Control, 21(5), 497-501. doi: 10.1136/tc.2011.043687

McCool, J., Webb, L., Cameron, L. D., & Hoek, J. (2012). Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents? Social Science & Medicine, 74(8), 1269-1273. doi: 10.1016/j.socscimed.2011.12.043

McLean, R., Hoek, J., & Hedderley, D. (2012). Effects of alternative label formats on choice of high- and low-sodium products in a New Zealand population sample. Public Health Nutrition, 15(5), 783-791. doi: 10.1017/s1368980011003508

Hoek, J., & Dewhirst, T. (2012). The meaning of "light" and "ultralight" cigarettes: A Commentary on Smith, Stutts, and Zank. Journal of Public Policy & Marketing, 31(2), 223-231. doi: 10.1509/jppm.11.142

Wan, X., Ma, S., Hoek, J., Yang, J., Wu, L., Zhou, J., & Yang, G. (2012). Conflict of interest and FCTC implementation in China. Tobacco Control, 21, 412-415. doi: 10.1136/tc.2010.041327

Gendall, P., Hoek, J., Thomson, G., Edwards, R., Pene, G., Gifford, H., … McCool, J. (2011). Young adults' interpretations of tobacco brands: Implications for tobacco control. Nicotine & Tobacco Research, 13(10), 911-918. doi: 10.1093/ntr/ntr094

Hoek, J., Wong, C., Gendall, P., Louviere, J., & Cong, K. (2011). Effects of dissuasive packaging on young adult smokers. Tobacco Control, 20(3), 183-189. doi: 10.1136/tc.2010.037861

Wilson, N., Weerasekera, D., Hoek, J., Li, J., & Edwards, R. (2010). Increased smoker recognition of a national quitline number following introduction of improved pack warnings: ITC Project New Zealand. Nicotine & Tobacco Research, 12(Suppl. 1), S72-S77. doi: 10.1093/ntr/ntq092

Hoek, J., Gifford, H., Pirikahu, G., Thomson, G., & Edwards, R. (2010). How do tobacco retail displays affect cessation attempts? Findings from a qualitative study. Tobacco Control, 19(4), 334-337. doi: 10.1136/tc.2009.031203

Hoek, J., Wilson, N., Allen, M., Edwards, R., Thomson, G., & Li, J. (2010). Lessons from New Zealand's introduction of pictorial health warnings on tobacco packaging. Bulletin of the World Health Organization, 88(11), 861-866. doi: 10.2471/BLT.10.076695

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