Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Professor Janet Hoek

BA(Hons - first class), MA(Distinction), Dip.Bis.Admin(Distinction), PhD

Room: Commerce 4.21
Tel: +64 3 479 7692
Email: janet.hoek@otago.ac.nz

hoek

Janet Hoek joined the Department in 2009; her first degrees were in English Literature and she also studied Botany, Zoology, Microbiology, and French. She gained First Class Honours in nineteenth century poetry and then undertook a Masterate examining irony in Beowulf, a very early medieval poem; she graduated with Distinction. Janet subsequently completed a post-graduate diploma in marketing and a PhD examining question wording effects in surveys.

Janet’s main research interests are in the public health-marketing-policy nexus. She is co-Director of ASPIRE 2025, a University of Otago Research Theme whose members undertake research supporting the Government’s smokefree 2025 goal. Since 2017, she has held a joint appointment in the Department of Public Health.

Janet has led several projects funded by the Health Research Council. The first of these examined plain (or standardised) packaging and tobacco branding, and informed policy in New Zealand and internationally; a subsequent HRC-funded project examined novel on-pack tobacco warnings.  Janet led an HRC-funded feasibility study assessing ‘smart’ e-cigarettes and she is currently leading an HRC-funded project examining information that could promote uptake of e-cigarettes among smokers while deterring uptake among non-smokers. Janet has been an AI on HRC-funded obesity studies, including a novel project – Kids’ Cam – that examines food marketing in children’s environments.

Janet has also received funding from the Royal Society Marsden Fund; she led a project that critically evaluated tobacco industry arguments framing smoking as an “informed choice” and she is currently leading a study probing identity shifts as smokers adopt vaping and potentially become both smoke- and vape-free. 

Janet has been a member of several NGO and government advisory groups, provided evidence to government and Select Committees, and was a member of an Australian government expert advisory group overseeing the introduction of plain packaging. She has sat on several research grant and selection committees, as well as strategy development and policy groups. She is currently Deputy Chair of the 2018 PBRF Business and Economics panel.

Janet was a member of the ANZMAC executive from 2003-2008, including two years as Secretary, three years as chair of the Awards Committee, and two years as Vice President. In 2009 she was made a Distinguished Member of ANZMAC. She has received several awards for research excellence and service as a reviewer; in 2017 she received the inaugural Division of Commerce Awards for Best Contribution to the Research Environment; Best Research Collaboration (ASPIRE2025), and Research Impact.

Janet teaches Advanced Societal Issues in Marketing (MART470) and Survey Research (PUBH723). She is supervises students at all levels and is proud to have supported many of her students to publish their work in leading journals. She is always keen to talk with students who feel intrigued by the research questions she is trying to address.

Outside work, Janet enjoys long walks, baroque violin, reading, and pandering to the needs of her family’s two mischievous cats.

Office Hours

Janet’s office hours are:

Monday: 3.00pm to 4.00pm

^ Top of page

Publications

Haggart, K., Hoek, J., & Blank, M.-L. (2018). Flavour capsule variants' performance in a "dark market": Implications for standardised packaging. Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/nty158

Gendall, P., Hoek, J., & Gendall, K. (2018). Evaluating the emotional impact of warning images on young adult smokers and susceptible non-smokers. Journal of Health Communication, 23(3), 291-298. doi: 10.1080/10810730.2018.1440332

Robertson, L., Blank, M.-L., Hoek, J., Richards, R., Ling, P., & Popova, L. (2018). Dual use of electronic nicotine delivery systems (ENDS) and smoked tobacco: A qualitative analysis. Tobacco Control. Advance online publication. doi: 10.1136/tobaccocontrol-2017-054070

Blank, M.-L., Hoek, J., George, M., Gendall, P., Conner, T. S., Thrul, J., … Langlotz, T. (2018). An exploration of smoking-to-vaping transition attempts using a "smart" electronic nicotine delivery system. Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/nty093

Gendall, P., Eckert, C., Hoek, J., & Louviere, J. (2017). Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers. Tobacco Control. Advance online publication. doi: 10.1136/tobaccocontrol-2017-053719

Journal - Research Article

Gendall, P., Hoek, J., & Gendall, K. (2018). Evaluating the emotional impact of warning images on young adult smokers and susceptible non-smokers. Journal of Health Communication, 23(3), 291-298. doi: 10.1080/10810730.2018.1440332

Blank, M.-L., Hoek, J., George, M., Gendall, P., Conner, T. S., Thrul, J., … Langlotz, T. (2018). An exploration of smoking-to-vaping transition attempts using a "smart" electronic nicotine delivery system. Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/nty093

Robertson, L., Blank, M.-L., Hoek, J., Richards, R., Ling, P., & Popova, L. (2018). Dual use of electronic nicotine delivery systems (ENDS) and smoked tobacco: A qualitative analysis. Tobacco Control. Advance online publication. doi: 10.1136/tobaccocontrol-2017-054070

Gendall, P., Eckert, C., Hoek, J., & Louviere, J. (2017). Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers. Tobacco Control. Advance online publication. doi: 10.1136/tobaccocontrol-2017-053719

Gray, R. J., Hoek, J., & Edwards, R. (2016). A qualitative analysis of 'informed choice' among young adult smokers. Tobacco Control, 25, 46-51. doi: 10.1136/tobaccocontrol-2014-051793

Robertson, L., McGee, R., Marsh, L., & Hoek, J. (2015). A systematic review on the impact of point-of-sale tobacco promotion on smoking. Nicotine & Tobacco Research, 17(1), 2-17. doi: 10.1093/ntr/ntu168

Burton, S., Hoek, J., Nesbit, P., & Khan, A. (2015). “Smoking is bad, it's not cool…yet I'm still doing it”: Cues for tobacco consumption in a ‘dark’ market. Journal of Business Research, 68(10), 2067-2074. doi: 10.1016/j.jbusres.2015.03.004

Jaine, R., Healey, B., Edwards, R., & Hoek, J. (2015). How adolescents view the tobacco endgame and tobacco control measures: Trends and associations in support among 14-15 year olds. Tobacco Control, 24(5), 449-454. doi: 10.1136/tobaccocontrol-2013-051440

Healey, B., Hoek, J., Wilson, N., Thomson, G., Taylor, S., & Edwards, R. (2015). Youth exposure to in-vehicle second-hand smoke and their smoking behaviours: Trends and associations in repeated national surveys (2006-2012). Tobacco Control, 24(2), 146-152. doi: 10.1136/tobaccocontrol-2013-051124

Healey, B., Hoek, J., & Edwards, R. (2014). Posting behaviour patterns in an online smoking cessation social network: Implications for intervention design and development. PLoS ONE, 9(9), e106603. doi: 10.1371/journal.pone.0106603

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite, 82, 67-77. doi: 10.1016/j.appet.2014.07.006

Gendall, P., Hoek, J., Marsh, L., Edwards, R., & Healey, B. (2014). Youth tobacco access: Trends and policy implications. BMJ Open, 4(4), e004631. doi: 10.1136/bmjopen-2013-004631

Whyte, G., Gendall, P., & Hoek, J. (2014). Advancing the retail endgame: Public perceptions of retail policy interventions. Tobacco Control, 23, 160-166. doi: 10.1136/tobaccocontrol-2013-051065

Hoek, J. A., Hoek-Sims, A., & Gendall, P. (2013). A qualitative exploration of young adult smokers' responses to novel tobacco warnings. BMC Public Health, 13, 609. doi: 10.1186/1471-2458-13-609

McCool, J., Hoek, J., Edwards, R., Thomson, G., & Gifford, H. (2013). Crossing the smoking divide for young adults: Expressions of stigma and identity among smokers and nonsmokers. Nicotine & Tobacco Research, 15(2), 552-556. doi: 10.1093/ntr/nts136

Maubach, N., Hoek, J. A., Edwards, R., Gifford, H., Erick, S., & Newcombe, R. (2013). 'The times are changing': New Zealand smokers' perceptions of the tobacco endgame. Tobacco Control, 22(6), 395-400. doi: 10.1136/tobaccocontrol-2011-050398

Gendall, P., Hoek, J., Edwards, R., & McCool, J. (2012). A cross-sectional analysis of how young adults perceive tobacco brands: Implications for FCTC signatories. BMC Public Health, 12, 796. doi: 10.1186/1471-2458-12-796

McCool, J., Webb, L., Cameron, L. D., & Hoek, J. (2012). Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents? Social Science & Medicine, 74(8), 1269-1273. doi: 10.1016/j.socscimed.2011.12.043

McLean, R., Hoek, J., & Hedderley, D. (2012). Effects of alternative label formats on choice of high- and low-sodium products in a New Zealand population sample. Public Health Nutrition, 15(5), 783-791. doi: 10.1017/s1368980011003508

Hoek, J., & Dewhirst, T. (2012). The meaning of "light" and "ultralight" cigarettes: A Commentary on Smith, Stutts, and Zank. Journal of Public Policy & Marketing, 31(2), 223-231. doi: 10.1509/jppm.11.142

Wan, X., Ma, S., Hoek, J., Yang, J., Wu, L., Zhou, J., & Yang, G. (2012). Conflict of interest and FCTC implementation in China. Tobacco Control, 21, 412-415. doi: 10.1136/tc.2010.041327

Gendall, P., Hoek, J., Thomson, G., Edwards, R., Pene, G., Gifford, H., … McCool, J. (2011). Young adults' interpretations of tobacco brands: Implications for tobacco control. Nicotine & Tobacco Research, 13(10), 911-918. doi: 10.1093/ntr/ntr094

Wilson, N., Weerasekera, D., Hoek, J., Li, J., & Edwards, R. (2010). Increased smoker recognition of a national quitline number following introduction of improved pack warnings: ITC Project New Zealand. Nicotine & Tobacco Research, 12(Suppl. 1), S72-S77. doi: 10.1093/ntr/ntq092

Hoek, J., Wilson, N., Allen, M., Edwards, R., Thomson, G., & Li, J. (2010). Lessons from New Zealand's introduction of pictorial health warnings on tobacco packaging. Bulletin of the World Health Organization, 88(11), 861-866. doi: 10.2471/BLT.10.076695

Hoek, J., Gifford, H., Pirikahu, G., Thomson, G., & Edwards, R. (2010). How do tobacco retail displays affect cessation attempts? Findings from a qualitative study. Tobacco Control, 19(4), 334-337. doi: 10.1136/tc.2009.031203

^ Top of page

Journal - Research Other

Haggart, K., Hoek, J., & Blank, M.-L. (2018). Flavour capsule variants' performance in a "dark market": Implications for standardised packaging. Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/nty158

More publications...