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Associate Professor Lisa McNeill

BA, BCom(Hons), PhD (Otago)

Room: Otago Business School 4.39
Tel: +64 3 479 5758
Email: lisa.mcneill@otago.ac.nz

Lisa McNeill ProfileAssociate Professor Lisa McNeill teaches primarily in the areas of consumer culture and research methods, and also teaches the marketing component of the Master of Entrepreneurship. Lisa’s research focuses on consumer behaviour & youth consumption, retailing & brand management, international & Asian marketing, innovation and new product development, and research methods. Recent research examines consumption and debt amongst 18-25 year olds, specifically the impact of parental financial socialisation on fiscal behaviours and attitude formation in young adults and male consumption behaviour, specifically in regard to fashion and cosmetic products. In addition, Lisa has publications in the areas of brand equity, retail atmospherics, consumer decision making and brand community. All streams of research are strongly linked to supervision of research students at PhD, MCom or Honours level.

Teaching responsibilities

Lisa’s teaching responsibilities include:

Office Hours

Lisa is on RSL in Semester Two 2018

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Publications

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906

McNeill, L. S. (2018). Fashion and women’s self-concept: A typology for self-fashioning using clothing. Journal of Fashion Marketing and Management, 22(1), 82-98. doi: 10.1108/JFMM-09-2016-0077

Jafari Moghadam Fard, P., Wooliscroft, B., & McNeill, L. (2017). Utilization of system dynamic modelling approach for understanding macro-marketing topics. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 635-639). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Hamlin, R., & McNeill, L. (2017, May). The impact of the Australasian ‘Health Star Rating’ front of pack nutritional label on consumer choice: A longitudinal study. Verbal presentation at the European Marketing Academy (EMAC) Annual Conference: Leaving Footprints, Groningen, The Netherlands.

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327

Chapter in Book - Research

McNeill, L. S. (2010). Sales promotion techniques in Singapore. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 245-254). Wellington, New Zealand: Asia Business Research Corporation.

McNeill, L. S. (2010). Sales promotion techniques in New Zealand. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 197-210). Wellington, New Zealand: Asia Business Research Corporation.

Fam, K.-S., Simpson, L., Tian, Z., & Jozsa, L. (2006). Promotional decisions and IMC use in small businesses: A comparison of successful and unsuccessful firms. In N. O. Ndubisi (Ed.), Small & medium enterprises (SMEs). (pp. 279-296). Selangor, Malaysia: Prentice Hall.

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Journal - Research Article

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906

McNeill, L. S. (2018). Fashion and women’s self-concept: A typology for self-fashioning using clothing. Journal of Fashion Marketing and Management, 22(1), 82-98. doi: 10.1108/JFMM-09-2016-0077

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327

McNeill, L., & Hale, O. (2016). Who shops at local farmers' markets? Committed loyals, experiencers and produce-orientated consumers. Australasian Marketing Journal, 24(2), 135-140. doi: 10.1016/j.ausmj.2016.01.003

McNeill, L., & McKay, J. (2016). Fashioning masculinity among young New Zealand men: Young men, shopping for clothes and social identity. Young Consumers, 17(2), 143-154. doi: 10.1108/YC-09-2015-00558

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004

Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997

McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222. doi: 10.1111/ijcs.12169

Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004

McNeill, L. S., & Firman, J. L. (2014). Ideal body image: A male perspective on self. Australasian Marketing Journal, 22(2), 136-143. doi: 10.1016/j.ausmj.2014.04.001

McNeill, L., & Graham, T. (2014). Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour, 13(6), 403-410. doi: 10.1002/cb.1489

McNeill, L. S., Fam, K. S., & Chung, K. (2014). Applying transaction utility theory to sales promotion: The impact of culture on consumer satisfaction. International Review of Retail, Distribution & Consumer Research, 24(2), 166-185. doi: 10.1080/09593969.2013.830637

McNeill, L. S. (2014). The place of debt in establishing identity and self-worth in transitional life phases: Young home leavers and credit. International Journal of Consumer Studies, 38(1), 69-74. doi: 10.1111/ijcs.12065

McNeill, L. S., & Turner, L. (2013). Parental financial role modelling and fiscal behaviour of young home leavers. Young Consumers, 14(2), 122-138. doi: 10.1108/17473611311325537

McNeill, L. (2013). Sales promotion in Asia: Successful strategies for Singapore and Malaysia. Asia Pacific Journal of Marketing & Logistics, 25(1), 48-69. doi: 10.1108/13555851311290939

Robertson, K., McNeill, L., Green, J., & Roberts, C. (2012). Illegal downloading, ethical concern, and illegal behavior. Journal of Business Ethics, 108(2), 215-227. doi: 10.1007/s10551-011-1079-3

McNeill, L. S. (2012). Sales promotion in the supermarket industry: A four country case comparison. International Review of Retail, Distribution & Consumer Research, 22(3), 243-260. doi: 10.1080/09593969.2012.682599

McNeill, L., & Wyeth, E. (2011). The private label grocery choice: Consumer drivers to purchase. International Review of Retail, Distribution & Consumer Research, 21(1), 95-109. doi: 10.1080/09593969.2011.537822

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455

McNeill, L. S., & Douglas, K. (2011). Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand. Journal of Retailing & Consumer Services, 18, 448-454. doi: 10.1016/j.jretconser.2011.06.009

Twomey, K. L., Knight, J. G., & McNeill, L. S. (2011). Damage control: Limiting the fall-out from deceptive advertising. Journal of Advertising Research, 51(2), 394-403. doi: 10.2501/jar-51-2-394-403

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.

Leslie, T. W. K., & McNeill, L. S. (2010). Towards a conceptual model for franchise perceptual equity. Journal of Brand Management, 18(1), 21-33. doi: 10.1057/bm.2010.17

Grayson, R. A. S., & McNeill, L. S. (2009). Using atmospheric elements in service retailing: Understanding the bar environment. Journal of Services Marketing, 23(7), 517-527. doi: 10.1108/08876040910995301

Penman, S., & McNeill, L. S. (2008). Spending their way to adulthood: Consumption outside the nest. Young Consumers, 9(3), 155-169. doi: 10.1108/17473610810901598

Little, J., & McNeill, L. S. (2008). Understanding airline travel information search: How do consumers select between alternatives? International Journal of Excellence in Tourism, Hospitality & Catering, 2(1). Retrieved from http://journals.hbmeu.ae/Pages/Issues.aspx?JID=2&IID=9

Davidson, L., McNeill, L., & Ferguson, S. (2007). Magazine communities: Brand community formation in magazine consumption. International Journal of Sociology & Social Policy, 27(5/6), 208-220.

Sew Hoy, V., Simpson, L., Yang, L., Guthrie, J., & Fam, K.-S. (2007). Food retailing and young New Zealand adults: The case of moderated Chinese food. International Journal of Excellence in Tourism, Hospitality & Catering, 1(1), 1-14.

Simpson, L. S. (2006). Enhancing food promotion in the supermarket industry: A framework for sales promotion success. International Journal of Advertising, 25(2), 223-245.

McNeill, L. S. (2006). The influence of culture on retail sales promotion use in Chinese supermarkets. Australasian Marketing Journal, 14(2), 34-46.

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Journal - Research Other

Fam, K.-S., & McNeill, L. (2009). Advertising and promotion in ″new″ Asia [Guest Editorial]. Asia Pacific Journal of Marketing & Logistics, 21(2), 213-214.

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Conference Contribution - Published proceedings: Full paper

Jafari Moghadam Fard, P., Wooliscroft, B., & McNeill, L. (2017). Utilization of system dynamic modelling approach for understanding macro-marketing topics. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 635-639). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

McNeill, L. S., & Fam, K.-S. (2011). Resolving power conflict in the value chain. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/

Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/

McNeill, L., Fam, K.-S., & Chung, K. (2008). Chinese consumer preference for price-based sales promotion techniques: The impact of gender, income and product type. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html

Fam, K.-S., Simpson, L., Yang, L., & Chung, K.-C. (2007). Relationship building in small businesses: The case of linking personal selling with collectivism. In J. K. S. Hui & S. B. Hashim (Eds.), Proceedings of the Asia Pacific Marketing Conference (Relationship Marketing). (pp. 39-45). APMC. [Full Paper]

Sew Hoy, V., Simpson, L., Yang, L., & Fam, K.-S. (2006). Food retailing in New Zealand: The case of moderated Chinese food. In J. H. M. Liew & et al (Eds.), Proceedings of the 2nd International Borneo Business Conference. [CD-ROM], 2, (pp. 628-637). [Full Paper]

Simpson, L. S. (2006). The value in combining netnography with traditional research techniques. In D. Grewal, M. Levy & R. Krishnan (Eds.), Proceedings of the American Marketing Association Conference. 17, (pp. 193-200). Chicago, IL: American Marketing Association. [Full Paper]

Simpson, L. (2006). Combining research methods: Netnography and depth interviewing. In D. Remenyi (Ed.), Proceedings of the 5th European Conference on Research Methodology for Business and Management Studies. (pp. 357-362). Reading, UK: Academic Conferences Limited. [Full Paper]

Simpson, L. S. (2005). Achieving validity and reliability in content analysis of qualitative data: A case-based example. In D. Remenyi & A. Brown (Eds.), Proceedings of the 4th European Conference on Research Methods in Business and Management. [CD-ROM], (pp. 409-416). Paris, France: Université Paris-Dauphine. [Full Paper]

Simpson, L. (2004). Establishing rigour in qualitative theory construction: A case study example. Proceedings of the Qualitative Research in Business Symposium. [CD-ROM] Albany: Massey University. [Full Paper]

Simpson, L. (2003). Retail sales promotion in the supermarket industry: A tri-country comparison of Singapore, Malaysia and New Zealand. In S. M. Smith (Ed.), Proceedings of the Ninth Cross-Cultural Research Conference. [CD-ROM] Utah: Brigham Young University. [Full Paper]

Simpson, L. (2003). Conflict in the manufacturer-retailer relationship: Sales promotion in the New Zealand supermarket industry. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 750-755). Adelaide: University of South Australia. [Full Paper]

Simpson, L. (2003). Manufacturers' vs. retailers' perceptions of sales promotion success in the supermarket retail environment: A tri-country comparison of Singapore, Malaysia and New Zealand. In E. McLachlan (Ed.), Proceedings of the Australia-New Zealand International Business Academy Conference 2003: The challenge of international business. [CD-ROM] Dunedin: ANZIBA. [Full Paper]

Simpson, L. (2002). The influence of culture on retail sales promotion use in Chinese supermarkets. Proceedings of the Australian and New Zealand Marketing Academy Conference. CDRom, (pp. 581-586). Geelong: Deakin University. [Full Paper]

Fam, K. S., & Simpson, L. (2002). Socio-economic factors as drivers of students' choice of overseas tertiary education destinations- an empirical examination. In H. Spotts, H. Meadow & S. Smith (Eds.), Proceedings of the 20th Biennial World Marketing Congress [CD-ROM]. Cardiff, UK: Academy of Marketing Science. [Full Paper]

Simpson, L. (2001). What factors are the most important to small New Zealand firms undertaking sport sponsorship? An exploratory research process. In S. Chetty & B. Collins (Eds.), Proceedings of the ANZMAC: Bridging Marketing Theory and Practice [CD-ROM]. Palmerston North, New Zealand: Massey University. [Full Paper]

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