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Sergio Biggemann, Senior Lecturer

BSc (Mining), MMPP, MBA (Catholic University of Bolivia), DBA (Macquarie Graduate School of Management, Australia)

Room: Otago Business School 4.10
Tel: +64 3 479 8467
Email: sergio.biggemann@otago.ac.nz

Sergio Biggemann holds a Doctor of Business Administration from Macquarie Graduate School of Business at Macquarie University in Sydney, Australia. His sergio_biggemannthesis "Understanding and Modelling the Dynamics of Business-to-Business Relationships" was awarded the Vice-Chancellor's commendation for a doctoral thesis of exceptional merit. He also holds a Master of Business Administration and a Master of Management and Public Policy from the Catholic University of Bolivia (both with Distinction) and a bachelor's degree in Mining Engineering.

Originating from Bolivia, Sergio spent 20 years in the mining and related industries. He is a co-founder and was general manager of a mining company, a terotechnology company, a silver-ware crafting company (all successfully operating in Bolivia) and more recently, a paint manufacturing company in Australia.

Prior to joining the department in 2006, Sergio was Associate Professor at the Catholic University of Bolivia and Visiting Professor at the Catholic University of Paraguay. These roles involved teaching at Masters and Executive levels and consulting extensively throughout Latin America, Turkey and the US. Sergio was also Research Director at the Latin America Logistics Centre, a leading logistics organisation through which more than 800 Latin American companies participate in an annual logistics benchmarking exercise.
Sergio's professional affiliations include being a member of the IMP Group, the Bolivian Society of Engineers and holding the position of Honours President of the Bolivian Logistics Association.

His current research interests include:

  • The dynamics of business-to-business relationships; intercompany interaction in complex networks
  • Supply chain integration, collaboration
  • Off-shoring/outsourcing (particularly to China) and management of supply chain risk
  • Sales management in times of turmoil
  • Multichannel sales strategies
  • Store brands and value creation

Teaching responsibilities

Sergio’s current teaching responsibilities include:

Office Hours

Sergio’s Office Hours are:
Tuesday: 2.00pm – 4.00pm

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Publications

Biggemann, S., Kowalkowski, C., Maley, J., & Brege, S. (2013). Development and implementation of customer solutions: A study of process dynamics and market shaping. Industrial Marketing Management, 42(7), 1083-1092. doi: 10.1016/j.indmarman.2013.07.026

Kowalkowski, C., Kindström, D., Alejandro, T. B., Brege, S., & Biggemann, S. (2012). Service infusion as agile incrementalism in action. Journal of Business Research, 65(6), 765-772. doi: 10.1016/j.jbusres.2010.12.014

Biggemann, S., & Buttle, F. (2012). Intrinsic value of business-to-business relationships: An empirical taxonomy. Journal of Business Research, 65, 1132-1138. doi: 10.1016/j.jbusres.2011.08.004

Holmlund, M., Kowalkowski, C., & Biggemann, S. (2016). Organizational behavior in innovation, marketing, and purchasing in business service contexts: An agenda for academic inquiry. Journal of Business Research, 69(7), 2457-2462. doi: 10.1016/j.jbusres.2016.02.014

Maley, J., Kowalkowski, C., Brege, S., & Biggemann, S. (2015). Outsourcing maintenance in complex process industries. Asia Pacific Journal of Marketing & Logistics, 27(5), 801-825. doi: 10.1108/apjml-02-2015-0018

Other Research Output

Biggemann, S. (2010, September). Dealing with the unsolved issues of 30 years of IMP research. University of Otago Department of Marketing Seminar Series, Dunedin, New Zealand. [Department Seminar].

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Chapter in Book - Research

Yuksel, K., Ballantyne, D., & Biggemann, S. (2016). Brand co-creation through social actor engagement. In R. J. Brodie, L. D. Hollebeek & J. Conduit (Eds.), Customer engagement: Contemporary issues and challenges. (pp. 211-235). Abingdon, UK: Routledge.

Biggemann, S., & Collier, A. (2016). Featherston resources: A new, clean, green fertilizer business that failed. In J. M. Munoz & D. H. Bivona (Eds.), Managerial forensics. (pp. 21-45). New York: Business Expert Press.

Biggemann, S. (2010). Understanding and modeling the dynamics of business-to-business relationships. In A. G. Woodside (Ed.), Organizational culture, business-to-business relationships, and interfirm networks. (pp. 179-326). Bingley, UK: Emerald. doi: 10.1108/S1069-0964(2010)0000016007

Biggemann, S. (2010). Structure and dynamics of business-to-business relationships. In A. G. Woodside (Ed.), Organizational culture, business-to-business relationships, and interfirm networks. (pp. 327-340). Bingley, UK: Emerald. doi: 10.1108/S1069-0964(2010)0000016008

Biggemann, S. (2010). Digital Images Australasia: New products, new brands, new channels, new challenges [Case study]. In P. Kotler, L. Brown, S. Burton, K. Deans & G. Armstrong (Eds.), Marketing. (8th ed.) (pp. 440-443). Frenchs Forest, Australia: Pearson.

Biggemann, S. (2010). Modeling the structure of business-to-business relationships. In A. G. Woodside (Ed.), Organizational culture, business-to-business relationships, and interfirm networks. (pp. 27-177). Bingley, UK: Emerald. doi: 10.1108/S1069-0964(2010)0000016006

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Chapter in Book - Other

Biggemann, S., & Everett, A. M. (2013). Learning from experience: Purchasing industrial machinery from China. In P. Ramburuth, C. Stringer & M. Serapio (Eds.), Dynamics of international business: Asia-Pacific Business Cases. (pp. 187-195). New York, NY: Cambridge University Press.

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Journal - Research Article

Holmlund, M., Kowalkowski, C., & Biggemann, S. (2016). Organizational behavior in innovation, marketing, and purchasing in business service contexts: An agenda for academic inquiry. Journal of Business Research, 69(7), 2457-2462. doi: 10.1016/j.jbusres.2016.02.014

Maley, J., Kowalkowski, C., Brege, S., & Biggemann, S. (2015). Outsourcing maintenance in complex process industries. Asia Pacific Journal of Marketing & Logistics, 27(5), 801-825. doi: 10.1108/apjml-02-2015-0018

Biggemann, S., Williams, M., & Kro, G. (2014). Building in sustainability, social responsibility and value co-creation. Journal of Business & Industrial Marketing, 29(4), 304-312. doi: 10.1108/JBIM-08-2013-0161

Zonneveld, L., & Biggemann, S. (2014). Emotional connections to objects as shown through collecting behaviour: The role of ardour. Australasian Marketing Journal, 22, 325-334. doi: 10.1016/j.ausmj.2013.10.002

Biggemann, S., Klimovich, K., & Thomas, C. S. (2014). Interest group dynamics in a weak and transitional state: The case of Bolivia. Journal of Public Affairs, 14(3), 254-282. doi: 10.1002/pa.1546

Biggemann, S., Kowalkowski, C., Maley, J., & Brege, S. (2013). Development and implementation of customer solutions: A study of process dynamics and market shaping. Industrial Marketing Management, 42(7), 1083-1092. doi: 10.1016/j.indmarman.2013.07.026

Biggemann, S. (2012). The essential role of information sharing in relationship development. Journal of Business & Industrial Marketing, 27(7), 521-526. doi: 10.1108/08858621211257284

Kowalkowski, C., Kindström, D., Alejandro, T. B., Brege, S., & Biggemann, S. (2012). Service infusion as agile incrementalism in action. Journal of Business Research, 65(6), 765-772. doi: 10.1016/j.jbusres.2010.12.014

Chai, J. C. Y., Deans, K. R., & Biggemann, S. (2012). The influence of acculturation on consumer relational bonding in banking relationships. Journal of Strategic Marketing, 20(5), 393-410. doi: 10.1080/0965254X.2012.657227

Biggemann, S., & Buttle, F. (2012). Intrinsic value of business-to-business relationships: An empirical taxonomy. Journal of Business Research, 65, 1132-1138. doi: 10.1016/j.jbusres.2011.08.004

Williams, M., Buttle, F., & Biggemann, S. (2012). Relating word-of-mouth to corporate reputation. Public Communication Review, 2(2), 3-16.

Biggemann, S., & Fam, K.-S. (2011). Business marketing in BRIC countries. Industrial Marketing Management, 40(1), 5-7. doi: 10.1016/j.indmarman.2010.09.004

Biggemann, S., & Buttle, F. (2009). Coordinated interaction and paradox in business relationships. Journal of Business & Industrial Marketing, 24(8), 549-560. doi: 10.1108/08858620910999420

Biggemann, S., & Buttle, F. (2007). The effects of previous episodes in business-to-business interaction. Management Research News, 30(6), 396-408.

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Journal - Research Other

Brashear-Alejandro, T., & Biggemann, S. (2014). JBIM special issue on CBIM 2011 workshop. Journal of Business & Industrial Marketing, 29(4), 273-274. doi: 10.1108/JBIM-08-2013-0160

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Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Buttle, F. (2010). Modelling the dynamics of business interaction. Proceedings of the 26th Industrial Marketing and Purchasing (IMP) Conference: Business Networks: Globality, Regionality, Locality. [USB Memory Stick] [Full Paper]

Biggemann, S. (2009). The essential role of information sharing in relationship development. In T. G. Brashear (Ed.), Proceedings of the 15th Center for Business and Industrial Marketing Academic Workshop. (pp. 208-215). CBIM. [Full Paper]

Biggemann, S., & Everett, A. M. (2009). Moving from low-cost to true partnerships: Dynamic governance mechanisms. In S. M. Lee, Z. Chen & W. Li (Eds.), Proceedings of the Pan-Pacific Conference XXVI: Strategic Innovation through Collaboration and Convergence. (pp. 34-36). PPBA. [Full Paper]

Biggemann, S. (2008). The Mattel affairs: Dealing in the complexity of extended networks. Proceedings of the Industrial Marketing and Purchasing Conference. Industrial Marketing and Purchasing Group. Retrieved from http://www.impgroup.org/paper_view.php?viewPaper=6779

Ordoñez, J., & Biggemann, S. (2008). The Colombian textile industry value chain: Merging with China's textile supplies for competitive advantage. In S. M. Lee & G. Selva (Eds.), Proceedings of the Pan-Pacific Conference XXV. (pp. 79-81). Lincoln, NE: Pan-Pacific Business Association. [Full Paper]

Biggemann, S., & Everett, A. M. (2007). Made in China: A sourcing strategy for competitive advantage. In S. M. Lee & A. M. Everett (Eds.), Proceedings of the Pan-Pacific Conference XXIV. (pp. 67-69). Pan-Pacific Business Association. [Full Paper]

Biggemann, S., & Everett, A. M. (2007). The China effect: The need to reconcile divergent: Western and Chinese views of business relationships. In M. Thyne, K. R. Deans & J. Gnoth (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 1880-1888). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

Buttle, F., & Biggemann, S. (2007). The Ford Explorer - Firestone Tires crisis: A Rules Theory analysis of relationships. Proceedings of the 23rd Industrial Marketing and Purchasing Conference. IMP. Retrieved from http://www.impgroup.org/paper_view.php?viewPaper=4810

Biggemann, S., & Buttle, F. (2006). Paradox and change within business to business relationships. In P. Osborne, J. Williams & H. Gao (Eds.), Proceedings of the National Symposium on Relationships, Interactions and Networks. (pp. 33-49). Dunedin, New Zealand: University of Otago. [Full Paper]

Biggemann, S., & Buttle, F. (2006). The effects of previous episodes in business-to-business interaction. Proceedings of the 22nd Industrial Marketing and Purchasing Group Conference. [CD-ROM], (pp. 1-11). Milan: UniversitÀ Bocconi. [Full Paper]

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Conference Contribution - Published proceedings: Abstract

Chai, J. C. Y., Deans, K. R., & Biggemann, S. (2011). How acculturation influences Chinese consumers’ relational behavior in banking relationships. Proceedings of the Association for Consumer Research (ACR) Asia-Pacific Conference. (pp. 56-57). Retrieved from http://www.acrweb.org/apacr/Public/index.aspx

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Conference Contribution - Edited volume of conference proceedings

Ballantyne, D., Aitken, R., Williams, J., & Biggemann, S. (Eds.). (2008). Proceedings of Otago Forum 2. Dunedin, New Zealand: School of Business, University of Otago. 287p. Retrieved from http://www.business.otago.ac.nz/marketing/events/OtagoForum/final-papers.htm

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Conference Contribution - Verbal presentation and other Conference outputs

Everett, A. M., & Biggemann, S. (2008, November). Drivers for sourcing abroad: Is China's offering maligned? Verbal presentation at the Decision Sciences Institute 39th Annual Meeting, Baltimore, MD.

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