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Sergio Biggemann, Senior Lecturer

BSc (Mining), MMPP, MBA (Catholic University of Bolivia), DBA (Macquarie Graduate School of Management, Australia)

Room: Otago Business School 4.10
Tel: +64 3 479 8467
Email: sergio.biggemann@otago.ac.nz

Sergio Biggemann holds a Doctor of Business Administration from Macquarie Graduate School of Business at Macquarie University in Sydney, Australia. His sergio_biggemannthesis "Understanding and Modelling the Dynamics of Business-to-Business Relationships" was awarded the Vice-Chancellor's commendation for a doctoral thesis of exceptional merit. He also holds a Master of Business Administration and a Master of Management and Public Policy from the Catholic University of Bolivia (both with Distinction) and a bachelor's degree in Mining Engineering.

Originating from Bolivia, Sergio spent 20 years in the mining and related industries. He is a co-founder and was general manager of a mining company, a terotechnology company, a silver-ware crafting company (all successfully operating in Bolivia) and more recently, a paint manufacturing company in Australia.

Prior to joining the department in 2006, Sergio was Associate Professor at the Catholic University of Bolivia and Visiting Professor at the Catholic University of Paraguay. These roles involved teaching at Masters and Executive levels and consulting extensively throughout Latin America, Turkey and the US. Sergio was also Research Director at the Latin America Logistics Centre, a leading logistics organisation through which more than 800 Latin American companies participate in an annual logistics benchmarking exercise.
Sergio's professional affiliations include being a member of the IMP Group, the Bolivian Society of Engineers and holding the position of Honours President of the Bolivian Logistics Association.

His current research interests include:

  • The dynamics of business-to-business relationships; intercompany interaction in complex networks
  • Supply chain integration, collaboration
  • Off-shoring/outsourcing (particularly to China) and management of supply chain risk
  • Sales management in times of turmoil
  • Multichannel sales strategies
  • Store brands and value creation

Teaching responsibilities

Sergio’s current teaching responsibilities include:

Office Hours

Sergio’s Office Hours are:
on RSL Semester 1 2020

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Publications

Soto, L., & Biggemann, S. (2020). Applications of artificial intelligence and RPA to improve government performance. In A. Naqvi & J. M. Munoz (Eds.), Handbook of artificial intelligence and robotic process automation: Policy and government application. (pp. 141-149). London, UK: Anthem Press.

Waseem, D., Biggemann, S., & Garry, T. (2020). An exploration of the drivers of employee motivation to facilitate value co-creation. Journal of Services Marketing. Advance online publication. doi: 10.1108/JSM-11-2019-0458

Williams, M., & Biggemann, S. (2020). Corporate art collections in Australia: The influence of Aboriginal art on corporate identity. International Journal of Business Communication. Advance online publication. doi: 10.1177/2329488420958112

Zafari, K., Biggemann, S., & Garry, T. (2020). Mindful management of relationships during periods of crises: A model of trust, doubt and relational adjustments. Industrial Marketing Management, 88, 278-286. doi: 10.1016/j.indmarman.2020.05.026

Williams, M., Biggemann, S., & Tóth, Z. (2020). Value creation in art galleries: A service logic analysis. Australasian Marketing Journal, 28, 47-56. doi: 10.1016/j.ausmj.2019.08.002

Soto, L., & Biggemann, S. (2020). Applications of artificial intelligence and RPA to improve government performance. In A. Naqvi & J. M. Munoz (Eds.), Handbook of artificial intelligence and robotic process automation: Policy and government application. (pp. 141-149). London, UK: Anthem Press.

Chapter in Book - Research

Soto, L. A., & Biggemann, S. (2018). The future of logistics and marketing in an artificial intelligence-governed world. In Business strategy in the artificial intelligence economy. (pp. 79-92). New York, NY: Business Expert Press.

Chapter in Book - Research

Biggemann, S., & Collier, A. (2016). Featherston resources: A new, clean, green fertilizer business that failed. In J. M. Munoz & D. H. Bivona (Eds.), Managerial forensics. (pp. 21-45). New York: Business Expert Press.

Chapter in Book - Research

Yuksel, K., Ballantyne, D., & Biggemann, S. (2016). Brand co-creation through social actor engagement. In R. J. Brodie, L. D. Hollebeek & J. Conduit (Eds.), Customer engagement: Contemporary issues and challenges. (pp. 211-235). Abingdon, UK: Routledge.

Chapter in Book - Research

Biggemann, S. (2013). Global oils and logistics: Excellence in trading, while striving to excel in services. In P. Kotler, S. Burton, K. Deans, L. Brown & G. Armstrong (Eds.), Marketing. (9th ed.) (pp. 240-242). Frenchs Forest, Australia: Pearson. [Case Study].

Chapter in Book - Research

Biggemann, S. (2010). Digital Images Australasia: New products, new brands, new channels, new challenges [Case study]. In P. Kotler, L. Brown, S. Burton, K. Deans & G. Armstrong (Eds.), Marketing. (8th ed.) (pp. 440-443). Frenchs Forest, Australia: Pearson.

Chapter in Book - Research

Biggemann, S. (2010). Modeling the structure of business-to-business relationships. In A. G. Woodside (Ed.), Organizational culture, business-to-business relationships, and interfirm networks. (pp. 27-177). Bingley, UK: Emerald. doi: 10.1108/S1069-0964(2010)0000016006

Chapter in Book - Research

Biggemann, S. (2010). Structure and dynamics of business-to-business relationships. In A. G. Woodside (Ed.), Organizational culture, business-to-business relationships, and interfirm networks. (pp. 327-340). Bingley, UK: Emerald. doi: 10.1108/S1069-0964(2010)0000016008

Chapter in Book - Research

Biggemann, S. (2010). Understanding and modeling the dynamics of business-to-business relationships. In A. G. Woodside (Ed.), Organizational culture, business-to-business relationships, and interfirm networks. (pp. 179-326). Bingley, UK: Emerald. doi: 10.1108/S1069-0964(2010)0000016007

Chapter in Book - Research

Biggemann, S., & Everett, A. M. (2013). Learning from experience: Purchasing industrial machinery from China. In P. Ramburuth, C. Stringer & M. Serapio (Eds.), Dynamics of international business: Asia-Pacific Business Cases. (pp. 187-195). New York, NY: Cambridge University Press.

Chapter in Book - Other

Waseem, D., Biggemann, S., & Garry, T. (2020). An exploration of the drivers of employee motivation to facilitate value co-creation. Journal of Services Marketing. Advance online publication. doi: 10.1108/JSM-11-2019-0458

Journal - Research Article

Williams, M., & Biggemann, S. (2020). Corporate art collections in Australia: The influence of Aboriginal art on corporate identity. International Journal of Business Communication. Advance online publication. doi: 10.1177/2329488420958112

Journal - Research Article

Williams, M., Biggemann, S., & Tóth, Z. (2020). Value creation in art galleries: A service logic analysis. Australasian Marketing Journal, 28, 47-56. doi: 10.1016/j.ausmj.2019.08.002

Journal - Research Article

Zafari, K., Biggemann, S., & Garry, T. (2020). Mindful management of relationships during periods of crises: A model of trust, doubt and relational adjustments. Industrial Marketing Management, 88, 278-286. doi: 10.1016/j.indmarman.2020.05.026

Journal - Research Article

Waseem, D., Biggemann, S., & Garry, T. (2018). Value co-creation: The role of actor competence. Industrial Marketing Management, 70, 5-12. doi: 10.1016/j.indmarman.2017.07.005

Journal - Research Article

Holmlund, M., Kowalkowski, C., & Biggemann, S. (2016). Organizational behavior in innovation, marketing, and purchasing in business service contexts: An agenda for academic inquiry. Journal of Business Research, 69(7), 2457-2462. doi: 10.1016/j.jbusres.2016.02.014

Journal - Research Article

Maley, J., Kowalkowski, C., Brege, S., & Biggemann, S. (2015). Outsourcing maintenance in complex process industries. Asia Pacific Journal of Marketing & Logistics, 27(5), 801-825. doi: 10.1108/apjml-02-2015-0018

Journal - Research Article

Biggemann, S., Klimovich, K., & Thomas, C. S. (2014). Interest group dynamics in a weak and transitional state: The case of Bolivia. Journal of Public Affairs, 14(3), 254-282. doi: 10.1002/pa.1546

Journal - Research Article

Biggemann, S., Williams, M., & Kro, G. (2014). Building in sustainability, social responsibility and value co-creation. Journal of Business & Industrial Marketing, 29(4), 304-312. doi: 10.1108/JBIM-08-2013-0161

Journal - Research Article

Zonneveld, L., & Biggemann, S. (2014). Emotional connections to objects as shown through collecting behaviour: The role of ardour. Australasian Marketing Journal, 22, 325-334. doi: 10.1016/j.ausmj.2013.10.002

Journal - Research Article

Biggemann, S., Kowalkowski, C., Maley, J., & Brege, S. (2013). Development and implementation of customer solutions: A study of process dynamics and market shaping. Industrial Marketing Management, 42(7), 1083-1092. doi: 10.1016/j.indmarman.2013.07.026

Journal - Research Article

Biggemann, S. (2012). The essential role of information sharing in relationship development. Journal of Business & Industrial Marketing, 27(7), 521-526. doi: 10.1108/08858621211257284

Journal - Research Article

Biggemann, S., & Buttle, F. (2012). Intrinsic value of business-to-business relationships: An empirical taxonomy. Journal of Business Research, 65, 1132-1138. doi: 10.1016/j.jbusres.2011.08.004

Journal - Research Article

Chai, J. C. Y., Deans, K. R., & Biggemann, S. (2012). The influence of acculturation on consumer relational bonding in banking relationships. Journal of Strategic Marketing, 20(5), 393-410. doi: 10.1080/0965254X.2012.657227

Journal - Research Article

Kowalkowski, C., Kindström, D., Alejandro, T. B., Brege, S., & Biggemann, S. (2012). Service infusion as agile incrementalism in action. Journal of Business Research, 65(6), 765-772. doi: 10.1016/j.jbusres.2010.12.014

Journal - Research Article

Williams, M., Buttle, F., & Biggemann, S. (2012). Relating word-of-mouth to corporate reputation. Public Communication Review, 2(2), 3-16.

Journal - Research Article

Biggemann, S., & Fam, K.-S. (2011). Business marketing in BRIC countries. Industrial Marketing Management, 40(1), 5-7. doi: 10.1016/j.indmarman.2010.09.004

Journal - Research Article

Biggemann, S., & Buttle, F. (2009). Coordinated interaction and paradox in business relationships. Journal of Business & Industrial Marketing, 24(8), 549-560. doi: 10.1108/08858620910999420

Journal - Research Article

Biggemann, S., & Buttle, F. (2007). The effects of previous episodes in business-to-business interaction. Management Research News, 30(6), 396-408.

Journal - Research Article

Brashear-Alejandro, T., & Biggemann, S. (2014). JBIM special issue on CBIM 2011 workshop. Journal of Business & Industrial Marketing, 29(4), 273-274. doi: 10.1108/JBIM-08-2013-0160

Journal - Research Other

Biggemann, S. (2007). [Review of the book Global business practices: Adapting for success]. Journal of Public Affairs, 7, 305-309.

Journal - Professional & Other Non-Research Articles

Torkestani, M. S., Jahedi, P., Parackal, M., Biggemann, S., & Zadeh, K. B. (2019). Using brand concept map in destination marketing. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 1156-1159). Retrieved from https://confer.nz/anzmac2019

Conference Contribution - Published proceedings: Full paper

Maniam, R., Everett, A., Biggemann, S., & O'Kane, C. (2018). Retroduction: An alternative to induction and/or deduction. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect, Engage, Transform. (pp. 50-53). Adelaide, Australia: University of Adelaide. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Zafari, K. (2016). Explaining change of pace on network mobilization: The case of Dunedin Gigatown. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 405-411). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Zafari, K., Biggemann, S., & Knight, J. (2015). Dealing with uncertainty in a turbulent business environment. In A. Ganglmair-Wooliscroft, J. Williams & B. Wooliscroft (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Midyear Doctoral Colloquium. (pp. 18-23). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, M., & Biggemann, S. (2013). The communication effects of art on corporate reputation: An exploratory study. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://www.anzmac.org/conference

Conference Contribution - Published proceedings: Full paper

Biggemann, S., Kowalkowski, C., Brege, S., & Maley, J. (2012). Development and implementation of business solutions. Proceedings of the 28th Industrial Marketing and Purchasing (IMP) Conference. Retrieved from http://www.impgroup.org/uploads/papers/7973.pdf

Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Buttle, F. (2010). Modelling the dynamics of business interaction. Proceedings of the 26th Industrial Marketing and Purchasing (IMP) Conference: Business Networks: Globality, Regionality, Locality. [USB Memory Stick] [Full Paper]

Conference Contribution - Published proceedings: Full paper

Biggemann, S. (2009). The essential role of information sharing in relationship development. In T. G. Brashear (Ed.), Proceedings of the 15th Center for Business and Industrial Marketing Academic Workshop. (pp. 208-215). CBIM. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Everett, A. M. (2009). Moving from low-cost to true partnerships: Dynamic governance mechanisms. In S. M. Lee, Z. Chen & W. Li (Eds.), Proceedings of the Pan-Pacific Conference XXVI: Strategic Innovation through Collaboration and Convergence. (pp. 34-36). PPBA. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Biggemann, S. (2008). The Mattel affairs: Dealing in the complexity of extended networks. Proceedings of the Industrial Marketing and Purchasing Conference. Industrial Marketing and Purchasing Group. Retrieved from http://www.impgroup.org/paper_view.php?viewPaper=6779

Conference Contribution - Published proceedings: Full paper

Ordoñez, J., & Biggemann, S. (2008). The Colombian textile industry value chain: Merging with China's textile supplies for competitive advantage. In S. M. Lee & G. Selva (Eds.), Proceedings of the Pan-Pacific Conference XXV. (pp. 79-81). Lincoln, NE: Pan-Pacific Business Association. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Everett, A. M. (2007). Made in China: A sourcing strategy for competitive advantage. In S. M. Lee & A. M. Everett (Eds.), Proceedings of the Pan-Pacific Conference XXIV. (pp. 67-69). Pan-Pacific Business Association. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Everett, A. M. (2007). The China effect: The need to reconcile divergent: Western and Chinese views of business relationships. In M. Thyne, K. R. Deans & J. Gnoth (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 1880-1888). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Buttle, F., & Biggemann, S. (2007). The Ford Explorer - Firestone Tires crisis: A Rules Theory analysis of relationships. Proceedings of the 23rd Industrial Marketing and Purchasing Conference. IMP. Retrieved from http://www.impgroup.org/paper_view.php?viewPaper=4810

Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Buttle, F. (2006). Paradox and change within business to business relationships. In P. Osborne, J. Williams & H. Gao (Eds.), Proceedings of the National Symposium on Relationships, Interactions and Networks. (pp. 33-49). Dunedin, New Zealand: University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Biggemann, S., & Buttle, F. (2006). The effects of previous episodes in business-to-business interaction. Proceedings of the 22nd Industrial Marketing and Purchasing Group Conference. [CD-ROM], (pp. 1-11). Milan: UniversitÀ Bocconi. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Parackal, M., Biggemann, S., & Mitchell, R. (2013). Experiential education: A sales proposition with zero budget. In J. McDonald, S.-K. Loke, A. McLean & M. Rajoo (Eds.), Proceedings of the Spotlight on Teaching and Learning Colloquium. (pp. 58). Dunedin, New Zealand: HEDC, University of Otago. [Abstract]

Conference Contribution - Published proceedings: Abstract

Chai, J. C. Y., Deans, K. R., & Biggemann, S. (2011). How acculturation influences Chinese consumers’ relational behavior in banking relationships. Proceedings of the Association for Consumer Research (ACR) Asia-Pacific Conference. (pp. 56-57). Retrieved from http://www.acrweb.org/apacr/Public/index.aspx

Conference Contribution - Published proceedings: Abstract

Ballantyne, D., Aitken, R., Williams, J., & Biggemann, S. (Eds.). (2008). Proceedings of Otago Forum 2. Dunedin, New Zealand: School of Business, University of Otago. 287p. Retrieved from http://www.business.otago.ac.nz/marketing/events/OtagoForum/final-papers.htm

Conference Contribution - Edited volume of conference proceedings

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