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Dr Sanna Ganglmair, Senior Lecturer

Magistra (Vienna), PhD (Otago)

Room: Otago Business School 4.31
Tel: +64 3 479 8167
Email: alexandra.ganglmair@otago.ac.nz

Sanna (Alexandra) gained her Magistra (Masters) in Commerce at the Wirtschaftsuniversität in Vienna. She has worked as a Forschungsassistent at the Wirtschaftsuniversität and in industry before sannaganglamairjoining the Department of Marketing in 1999, first as a Junior Research Fellow, then Teaching Fellow and Lecturer. Sanna's PhD involved developing a scale to "Measure Affective Response to Consumption Using Rasch Modelling". Her research interests are the measurement of emotions, particularly positive emotions e.g. satisfaction and related concepts like quality-of-life using an alternative measurement paradigm, "Rasch Modelling".

Sanna has been involved in marketing courses at every level, most prominently in the area of Consumer Behaviour and Market Research.

Outside of university, Sanna likes to ride her road-bike and is always looking forward to her next bike holiday in NZ or Europe.

Teaching responsibilities

Sanna’s teaching responsibilities include:

Office Hours

Sanna’s Office Hours are:


Tuesday: 11am - 11.50am

Wednesday: 11.00am to 11.50am

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Publications

Ganglmair-Wooliscroft, A. (2017). Glück & Konsum [Happiness and consumption]. In L. Bormans (Ed.), Glück: The new world book of happiness. (pp. 315-318). Köln, Germany: Dumont.

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Ethical behaviour on holiday and at home: Combining behaviour in two contexts. Journal of Sustainable Tourism, 25(4), 589-604. doi: 10.1080/09669582.2016.1260573

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Well-being and everyday ethical consumption. Journal of Happiness Studies. Advance online publication. doi: 10.1007/s10902-017-9944-0

Wooliscroft, B., Conejo, F., Ganglmair-Wooliscroft, A., Kovalenko, A., Mirosa, M., & Sumida, K. (2017). A taxonomy of voluntary street exchanges: From beggars to concert musicians. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 701-708). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Ganglmair-Wooliscroft, A. (2017). Investigating wellbeing facets and consumption: Preliminary thoughts. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 383-385). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Abstract]

Authored Book - Research

Ganglmair, A. (1999). Servicequalitat und kundenzufriedenheit: Analyse fur einen reiseveranstalter. Vienna: Vol. 10, ASART Publication Series, 156p.

Andreas, Z., & Ganglmair, A. (1999). Reiseausgaben im osterreichischen tourismus. Vienna: ASART Publication Series, 334p.

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Authored Book - Other

Gnoth, J., Ganglmair, A., Hilt, S., & Holt, E. (1999). The US Market to New Zealand. Dunedin, New Zealand: University of Otago, Department of Marketing, 71p.

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Chapter in Book - Research

Ganglmair-Wooliscroft, A. (2017). Glück & Konsum [Happiness and consumption]. In L. Bormans (Ed.), Glück: The new world book of happiness. (pp. 315-318). Köln, Germany: Dumont.

Ganglmair-Wooliscroft, A. (2014). Personal Wellbeing Index in New Zealand. In A. C. Michalos (Ed.), Encyclopedia of quality of life and well-being research. (pp. 4759-4763). Dordrecht, The Netherlands: Springer. doi: 10.1007/978-94-007-0753-5

Ganglmair-Wooliscroft, A. (2010). The H-market system. In L. Bormans (Ed.), The world book of happiness: The knowledge and wisdom of one hundred happiness professors from all around the world. (pp. 151-152). Tielt, Belgium: Uitgeverij Lannoo.

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2009). Co-production in memorable service encounters: Three hot chocolates in Belgium. In A. Lindgreen, J. Vanhamme & M. B. Beverland (Eds.), Memorable customer experiences: A research anthology. (pp. 149-158). Farnham, UK: Gower.

Ganglmair, A., & Wooliscroft, B. (2001). K-Means vs topology representing networks: Comparing ease of use for gaining optimal results with reference to data input order. In J. A. Mazanec, G. I. Crouch, J. R. B. Ritchie & A. G. Woodside (Eds.), Consumer psychology of tourism, hospitality and leisure (Vol. 2). (pp. 231-242). Oxon, UK: CABI Publishing.

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Journal - Research Article

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Ethical behaviour on holiday and at home: Combining behaviour in two contexts. Journal of Sustainable Tourism, 25(4), 589-604. doi: 10.1080/09669582.2016.1260573

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Well-being and everyday ethical consumption. Journal of Happiness Studies. Advance online publication. doi: 10.1007/s10902-017-9944-0

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Diffusion of innovation: The case of ethical tourism behavior. Journal of Business Research, 69(8), 2711-2720. doi: 10.1016/j.jbusres.2015.11.006

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Ethical holiday behavior, wellbeing and orientations to happiness. Applied Research in Quality of Life, 11, 83-103. doi: 10.1007/s11482-014-9356-9

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2014). Improving conditions for potential New Zealand cyclists: An application of conjoint analysis. Transportation Research Part A, 69, 11-19. doi: 10.1016/j.tra.2014.08.005

Wooliscroft, B., Ganglmair-Wooliscroft, A., & Noone, A. (2014). The hierarchy of ethical consumption behavior: The case of New Zealand. Journal of Macromarketing, 34(1), 57-72. doi: 10.1177/0276146713508560

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2014). “Part of me”: National parks integration into the extended self of domestic tourists. Journal of Hospitality Marketing & Management, 23(4), 360-379. doi: 10.1080/19368623.2013.768188

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2013). A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights. Journal of Business Research, 66, 765-770. doi: 10.1016/j.jbusres.2011.09.016

Ganglmair-Wooliscroft, A., & Lawson, R. (2012). Subjective wellbeing and its influence on consumer sentiment towards marketing: A New Zealand example. Journal of Happiness Studies, 13(1), 149-166. doi: 10.1007/s10902-011-9255-9

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2010). Different Englishes? Investigating equivalency of the affective-response-to consumption scale amongst geographically disparate groups of English speakers. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 23, 137-155.

Ganglmair-Wooliscroft, A., & Lawson, R. (2010). Subjective well-being of different consumer lifestyle segments. Journal of Macromarketing, 31(2), 172-183. doi: 10.1177/0276146710393251

Ganglmair-Wooliscroft, A., & Lawson, R. (2008). Applying the International Wellbeing Index to investigate subjective wellbeing of New Zealanders with European and with Maori heritage. Kōtuitui, 3(1), 57-72. doi: 10.1080/1177083X.2008.9522432

Ganglmair-Wooliscroft, A. (2007). A comparison of affective response to consumption in two contexts. Der Markt, 46(1+2), 36-49.

Ganglmair, A., & Lawson, R. (2003). Measuring affective response to consumption using Rasch modeling. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 16, 198-210.

Gnoth, J., & Ganglmair, A. (2001). Neuseeland: Destination für Abenteuerurlaube und klassische Besichtigungstouren. Ein maketreport vom anderen Ende der Welt. Tourismus Journal, 5(1), 5-24.

Ganglmair, A., & Wooliscroft, B. (2000). K-means vs. topology representing networks: Comparing ease of use for gaining optimal results with reference to data input order. Tourism Analysis, 5, 157-162.

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Conference Contribution - Published proceedings: Full paper

Wooliscroft, B., Conejo, F., Ganglmair-Wooliscroft, A., Kovalenko, A., Mirosa, M., & Sumida, K. (2017). A taxonomy of voluntary street exchanges: From beggars to concert musicians. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 701-708). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Ganglmair-Wooliscroft, A. (2015). Wellbeing and ethical consumption behavior: Preliminary results from Austria and New Zealand. In C. Shultz, R. Benton & O. Kravets (Eds.), Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. (pp. 778-791). Macromarketing Society. [Full Paper]

Ganglmair-Wooliscroft, A. (2014). Exploring different well-being scales: A New Zealand application. In A. Bradshaw, M. Laamanen & A. Reppel (Eds.), Proceedings of the 39th Annual Macromarketing Conference: Macromarketing and the Crisis of the Social Imagination. (pp. 604-613). Macromarketing Society. [Full Paper]

Ganglmair-Wooliscroft, A. (2013). Behaving ethically on holidays: An overview of topics discussed in academic and popular literature. Proceedings of the 38th Annual Macromarketing Conference. (pp. 40-49). Macromarketing Society. [Full Paper]

Ganglmair-Wooliscroft, A. (2011). Because it's there: New Zealand (National) Parks, their perceived benefits and links to subjective wellbeing. In W. Redmond (Ed.), Proceedings of the 36th Annual Macromarketing Conference: The New World: Macromarketing Yesterday, Today and Tomorrow. (pp. 59-67). Macromarketing Society. [Full Paper]

Ganglmair-Wooliscroft, A. (2010). Ownership patterns for durable goods: A preliminary investigation of two New Zealand lifestyle segments. In T. L. Rittenburg & M. Peterson (Eds.), Proceedings of the 35th Annual Meeting of the Macromarketing Society Conference: Exploring the Frontiers of Macromarketing. (pp. 459-475). Macromarketing Society. [Full Paper]

Ganglmair-Wooliscroft, A., & Lawson, R. (2009). Variation in subjective well-being across lifestyle segments. In T. H. Witkowski (Ed.), Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference. (pp. 238-251). Kristiansand, Norway: Macromarketing Society and the University of Agder. [Full Paper]

Lawson, R., Byron, E., Davey, T., & Ganglmair-Wooliscroft, A. (2009). Musical contributions to consumer activism: 1955-1975. In T. H. Witkowski (Ed.), Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference. (pp. 195-201). Kristiansand, Norway: Macromarketing Society and the University of Agder. [Full Paper]

Ganglmair-Wooliscroft, A. (2006). Transferring measurement paradigms between disciplines: Rasch Modelling as an alternative to Classical Test Theory. In D. Remenyi (Ed.), Proceedings of the 5th European Conference on Research Methodology for Business and Management Studies. (pp. 147-154). Reading, UK: Academic Conferences Limited. [Full Paper]

Ganglmair-Wooliscroft, A., & Lawson, R. (2006). Applying the International Wellbeing Index in New Zealand: Preliminary results. In M. Layton, R. Layton & B. Wooliscroft (Eds.), Proceedings of the Macromarketing Seminar. (pp. 349-368). University of Otago: Marketing Department. [Full Paper]

Ganglmair-Wooliscroft, A. (2006). Investigating levels of locus of control in the context of satisfaction and affective response to consumption. Proceedings of the Academy of Marketing Conference. [CD-ROM] Middlesex University. [Full Paper]

Lawson, R., & Ganglmair-Wooliscroft, A. (2005). Exploring interrelationships in health orientated behaviours. Proceedings of the 34th EMAC Conference. [CD-ROM] [Full Paper]

Ganglmair-Wooliscroft, A., & Lawson, R. (2005). Introducing the Rasch model as an alternative measurement paradigm when investigating quality-of-life. In M. Peterson & R. P. Hill (Eds.), Proceedings of the 30th Annual Macromarketing Conference. (pp. 245-255). St. Petersburg, FL, USA: Macromarketing Society. [Full Paper]

Ganglmair, A., & Lawson, R. (2003). Advantages of Rasch modelling for the development of a scale to measure affective response to consumption. European Advances in Consumer Research, 6, (pp. 162-167). [Full Paper]

Ganglmair, A., & Lawson, R. (2002). Conceptualising affective satisfaction. In R. Shaw, S. Adam & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference [CD-ROM]. (pp. 1411-1420). Geelong, Australia: Deakin University. [Full Paper]

Ganglmair, A. (2001). Capturing more satisfaction: Applying a modified Guttman scale development to the problem of inadequate satisfaction measurement. In D. R. Rahtz & P. McDonagh (Eds.), Globalisation and Equity: The Proceedings of the 26th Annual Macromarketing Conference. (pp. 359-369). Williamsburg, USA: The College of William and Mary. [Full Paper]

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Conference Contribution - Published proceedings: Abstract

Ganglmair-Wooliscroft, A. (2017). Investigating wellbeing facets and consumption: Preliminary thoughts. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 383-385). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Abstract]

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2017). Designing transportation systems for quality life. Proceedings of the 11th Otago Energy Research Centre (OERC) Symposium and Ag@Otago Colloquium. (pp. 10). Retrieved from http://www.otago.ac.nz/oerc/index.html

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2014). The hierarchy of energy efficiency modifications and behaviour in houses. Proceedings of the Energy Conference: Going Further with Energy: Initiatives for efficiency and productivity. Retrieved from http://www.theenergyconference.org.nz/

Ganglmair-Wooliscroft, A. (2012). To have been, or not to have been: New Zealand's Nationalparks and their impact on subjective well-being. Journal of Macromarketing, 32(4), (pp. 454). doi: 10.1177/0276146712466773

Ganglmair-Wooliscroft, A. (2011). “Part of me”: National Parks as part of New Zealanders' identity. Proceedings of the Consumer Behavior in Tourism Symposium: Future Tourism Demand: Demographic, Behavioral and Social Changes: Challenges for Marketers and Economists. Retrieved from http://cbts2011.unibz.it/en/program/bookofabstracts/default.html

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2010). A cross-cultural application of the affective response to consumption scale: Investigating US-American and Austrian passengers on long-haul flights. Proceedings of the Global Marketing Conference: Marketing in a Turbulent Environment. [CD-ROM], (pp. 2017-2018). [Abstract]

Ganglmair-Wooliscroft, A., & Lawson, R. (2005). Using Rasch modelling as alternative to the Classical Test Theory when measuring affective response to consumption. Proceedings of the 34th European Marketing Academy Conference. Milan, Italy: IEGF/University of Bocconi. [Abstract]

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Conference Contribution - Edited volume of conference proceedings

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (Eds.). (2017). Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. 808p.

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Conference Contribution - Verbal presentation and other Conference outputs

Ganglmair, A., & Lawson, R. (2003, June). Measuring affective response to consumption using Rasch modeling. Verbal presentation at the Conference for Consumer Satisfaction / Dissatisfaction and Complaining Behavior, Utah.

Ganglmair, A. (2000, July). Increasing segment stability in tourism. Verbal presentation at the 2nd Symposium on the Consumer Psychology in Tourism, Hospitality and Leisure, Vienna, Austria.

More publications...