Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Dr Tony Garry, Senior Lecturer

BA (Hons), DipM, MSc, PGCE, PhD, MCIM, Chartered Marketer

Room: Otago Business School 4.09
Tel: +64 3 479 8170

Dr Tony Garry’s primary research interests are in the areas of service and relational marketing. More specifically, his research investigates the determinants and consequences of interactivity, tonygengagement and connectivity between networks of consumers and firms within a variety of B2B and B2C contexts. These have included professional services, virtual networks, sports sponsorship and political marketing.  His current research focuses on issues related to privacy and trust on the Internet of Things.

In 2015 Tony and his co-author were awarded the Journal of Services Marketing Outstanding Paper of the Year award for their article entitled ‘An Investigation into Gamification as a Customer Engagement Experience’. Tony was also recognised for his Outstanding Contribution to the Journal of Marketing Management Peer Review Process in 2015.

 Tony has worked in both the public and private sectors within the UK with organisations as diverse as Hewlett Packard, British Telecom, Neville Russell Chartered Accountants and the Greater London Council. He is a Chartered Marketer and a member of the Chartered Institute of Marketing and the Academy of Marketing.

Teaching responsibilities

Tony’s current teaching responsibilities include:

Office Hours

Tony’s Office Hours are:
Tuesday: 12pm to 2pm

^ Top of page


Garry, T., & Harwood, T. (2017). Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts. International Studies of Management & Organization, 47(3), 258-275. doi: 10.1080/00208825.2017.1318021

Harwood, T., & Garry, T. (2017). Internet of things: Understanding trust in techno-service systems. Journal of Service Management, 28(3), 442-475. doi: 10.1108/JOSM-11-2016-0299

Waseem, D., Biggemann, S., & Garry, T. (2017). Value co-creation: The role of actor competence. Industrial Marketing Management. Advance online publication. doi: 10.1016/j.indmarman.2017.07.005

Harwood, T., & Garry, T. (2016). Samsung Nation: A gamified experience. In M. Dymek & P. Zackariasson (Eds.), The business of gamification: A critical analysis. (pp. 123-143). New York, NY: Routledge.

Garry, T., & Harwood, T. (2016). Trust and the internet of things: Dimensions and predictors. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 774-783). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

More publications...