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Dr Andrea Insch, Senior Lecturer

PhD (Griffith)

Room: Commerce 4.36
Tel: +64 3 479 4005
Email: andrea.insch@otago.ac.nz

Dr Andrea Insch’s research expertise is focused on place-based marketing, with an emphasis on understanding and measuring the ways that place Andrea_Inschidentity can create stakeholder value. Currently she is working on defining and measuring place brand equity in New Zealand’s cities and regions and hopes to extend this research to other countries. She was recently awarded a School of Business Emerging Researcher Award. Andrea plans to use the award to test a model of place satisfaction among residents in the Dunedin community, as part of a larger collaborative, international research project. The model was recently presented at an international conference and won the best paper award.

Teaching responsibilities

Andrea’s teaching responsibilities include:

Office Hours

Andrea’s Office Hours are:
Tuesday: 2.00pm-4.00pm

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Publications

Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home: Choosing a destination wedding. Anatolia. Advance online publication. doi: 10.1080/13032917.2018.1433698

Walters, T., & Insch, A. (2018). How community event narratives contribute to place branding. Journal of Place Management & Development. Advance online publication. doi: 10.1108/JPMD-09-2017-0089

Shaheer, I., Insch, A., & Carr, N. (2017). Tourism destination boycotts: Are they becoming a standard practise? Tourism Recreation Research. Advance online publication. doi: 10.1080/02508281.2017.1377385

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Insch, A., & Cuthbert, R. (2017). Why country of origin still matters in food retailing: Implications for promotion management research. Journal of Promotion Management. Advance online publication. doi: 10.1080/10496491.2018.1378304

Chapter in Book - Research

Insch, A., & Collier, A. (2016). Food manufacturers' adoption of eco-labels: Motives, barriers, and pressures. In A. Lindgreen, M. K. Hingley, R. J. Angell & J. Memery (Eds.), A stakeholder approach to managing food: Local, national, and global issues. Abingdon, UK: Routledge.

Florek, M., & Insch, A. (2013). When fit matters: Leveraging destination and event image congruence. In L. Dwyer & E. Wickens (Eds.), Event tourism and cultural tourism: Issues and debates. (pp. 27-48). Abingdon, UK: Routledge.

Insch, A. (2011). Leveraging nation branding for export promotion: 100% sustainable? [Case study]. In R. Fletcher & H. Crawford (Eds.), International marketing: An Asia-Pacific perspective. (5th ed.) (pp. 616-619). Sydney, Australia: Pearson.

Insch, A. (2011). Branding the city as an attractive place to live. In K. Dinnie (Ed.), City branding: Theory and cases. (pp. 8-14). Basingstoke, UK: Palgrave Macmillan.

Insch, A., & Florek, M. (2010). Place satisfaction of city residents: Findings and implications for city branding. In G. Ashworth & M. Kavaratzis (Eds.), Towards effective place brand management: Branding European cities and regions. (pp. 191-204). Cheltenham, UK: Edward Elgar.

Insch, A. (2010). Breaking the mould: Characterstics and consequences of becoming market oriented in Australian meat retailing. In A. M. K. Lindgreen Hingley, D. Harness & P. Custance (Eds.), Market orientation: Transforming food and agribusiness around the customer. (pp. 229-244). Farnham, UK: Gower.

Florek, M., & Insch, A. (2010). Sales promotion in Poland. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 211-224). Wellington, New Zealand: Asia Business Research Corporation.

Insch, A., Conejo, F., & Florek, M. (2008). Znaczenie kampanii popierających zakup produktów krajowych w konkurowaniu z producentami dóbr importowanych, na przykladzie Australii, Nowej Zelandii i Polski [Why 'buy national'? A critical review of buy national campaigns and examination of their application in Australia, New Zealand and Poland]. In H. Szulce (Ed.), Determinanty i instrumenty konkurowania w dzialaniach marketingowych. (pp. 27-48). Poznań, Poland: Wydawnictwo Akademii Ekonomicznej.

Insch, A., & Knight, J. (2007). Buy New Zealand made: Is it 'all good'? In W. C. Fischer & K. K. Mwenda (Eds.), Country of origin: A law and economics approach to the concept of Made in Australia. (pp. 43-52). Lohmar, Germany: EUL Verlag.

Fischer, W. C., Insch, A., Knight, J., & Krausbeck, E. (2007). Promotion campaigns in Canada, Germany, New Zealand & USA. In W. C. Fischer & K. K. Mwenda (Eds.), Country of origin: A law and economics approach to the concept of Made in Australia. (pp. 31-52). Köln, Germany: Josef Eul Verlag.

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Journal - Research Article

Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home: Choosing a destination wedding. Anatolia. Advance online publication. doi: 10.1080/13032917.2018.1433698

Walters, T., & Insch, A. (2018). How community event narratives contribute to place branding. Journal of Place Management & Development. Advance online publication. doi: 10.1108/JPMD-09-2017-0089

Shaheer, I., Insch, A., & Carr, N. (2017). Tourism destination boycotts: Are they becoming a standard practise? Tourism Recreation Research. Advance online publication. doi: 10.1080/02508281.2017.1377385

Insch, A., & Cuthbert, R. (2017). Why country of origin still matters in food retailing: Implications for promotion management research. Journal of Promotion Management. Advance online publication. doi: 10.1080/10496491.2018.1378304

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Conejo, F., Wooliscroft, B., & Insch, A. (2017). Exploring brand personality scale development using Rasch modelling. Marketing Bulletin, 27, 1-23.

Insch, A. (2017). Auckland, New Zealand's super city. Cities. Advance online publication. doi: 10.1016/j.cities.2017.08.019

Insch, A., & Walters, T. (2017). Challenging assumptions about residents’ engagement with place branding. Place Branding & Public Diplomacy. Advance online publication. doi: 10.1057/s41254-017-0067-5

Insch, A., & Bowden, B. (2016). Possibilities and limits of brand repositioning for a second-ranked city: The case of Brisbane, Australia's “New World City”, 1979–2013. Cities, 56, 47-54. doi: 10.1016/j.cities.2016.03.003

Hoksbergen, E., & Insch, A. (2016). Facebook as a platform for co-creating music festival experiences: The case of New Zealand's Rhythm and Vines New Year's Eve festival. International Journal of Event & Festival Management, 7(2), 84-99. doi: 10.1108/IJEFM-02-2016-0012

Insch, A., Williams, S., & Knight, J. G. (2016). Managerial perceptions of country-of-origin: An empirical study of New Zealand food manufacturers. Journal of Food Products Marketing, 22(3), 304-319. doi: 10.1080/10454446.2014.940116

Insch, A., & Stuart, M. (2015). Understanding resident city brand disengagement. Journal of Place Management & Development, 8(3), 172-186. doi: 10.1108/JPMD-06-2015-0016

Insch, A., & Jackson, E. (2014). Consumer understanding and use of country-of-origin in food choice. British Food Journal, 116(1), 62-79. doi: 10.1108/BFJ-10-2011-0275

Bowden, B., & Insch, A. (2013). A study of resource dependency: The coal supply strategy of the Japanese steel mills: 1960-2010. Journal of Management History, 19(1), 73-86. doi: 10.1108/17511341311286204

Insch, A., & Sun, B. (2013). University students' needs and satisfaction with their host city. Journal of Place Management & Development, 6(3), 178-191. doi: 10.1108/JPMD-03-2013-0004

Janiszewska, K., & Insch, A. (2012). The strategic importance of brand positioning in the place brand concept: Elements, structure and application capabilities. Journal of International Studies, 5(1), 9-19.

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008

Insch, A. (2011). Conceptualization and anatomy of green destination brands. International Journal of Culture, Tourism & Hospitality Research, 5(3), 282-290. doi: 10.1108/17506181111156970

Insch, A., Prentice, R. S., & Knight, J. G. (2011). Retail buyers' decision-making and buy national campaigns. Australasian Marketing Journal, 19(4), 257-266. doi: 10.1016/j.ausmj.2011.07.003

McLeod, G. F., Insch, A., & Henry, J. (2011). Reducing barriers to sun protection: Application of a holistic model for social marketing. Australasian Marketing Journal, 19, 212-222. doi: 10.1016/j.ausmj.2011.05.008

Florek, M., & Insch, A. (2011). When fit matters: Leveraging destination and event image congruence. Journal of Hospitality Marketing & Management, 20(3), 265-286. doi: 10.1080/19368623.2011.562413

Kemp, K., Insch, A., Holdsworth, D. K., & Knight, J. G. (2010). Food miles: Do UK consumers actually care? Food Policy, 35(6), 504-513. doi: 10.1016/j.foodpol.2010.05.011

Insch, A. (2010). Managing residents' satisfaction with city ilfe: Application of Importance—Satisfaction analysis. Journal of Town & City Management, 1(2), 164-174.

Jozsa, L., Insch, A., Krisjanous, J., & Fam, K.-S. (2010). Beliefs about advertising in China: Empirical evidence from Hong Kong and Shanghai consumers. Journal of Consumer Marketing, 27(7), 594-603. doi: 10.1108/07363761011086344

Breitbarth, T., Harris, P., & Insch, A. (2009). Pictures at an exhibition revisited: Reflections on a typology of images used in the construction of corporate social responsibility and sustainability in non-financial corporate reporting. Journal of Public Affairs, 10, 238-257. doi: 10.1002/pa.344

Insch, A., & Florek, M. (2009). Prevalence of country of origin associations on the supermarket shelf. International Journal of Retail & Distribution Management, 37(5), 453-471. doi: 10.1108/09590550910954937

Florek, M., & Insch, A. (2008). The trademark protection of country brands: Insights from New Zealand. Journal of Place Management & Development, 1(3), 292-306. doi: 10.1108/17538330810911271

Insch, A., & Florek, M. (2008). A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents. Journal of Place Management & Development, 1(2), 138-149. doi: 10.1108/17538330810889970

Insch, A. (2008). Online communication of Corporate Environmental Citizenship: A study of New Zealand's electricity and gas retailers. Journal of Marketing Communications, 14(2), 139-153. doi: 10.1080/13527260701858505

Insch, A. (2008). Triggers and processes of value creation in Australia's chicken meat industry. British Food Journal, 110(1), 26-41. doi: 10.1108/00070700810844777

Florek, M., Insch, A., & Gnoth, J. (2006). City Council websites as a means of place brand identity communication. Place Branding, 2(4), 276-296. doi: 10.1057/palgrave.pb.6000036

Zarkada-Fraser, A., Fraser, C., & Insch, A. (2002). Assessment of Indonesia's country risk by Australian manufacturers. Journal of Asia-Pacific Business, 4(1), 3-31.

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Journal - Research Other

Insch, A. (2014). Positioning cities: Innovative and sustainable strategies for city development and transformation. Place Branding & Public Diplomacy, 10(4), 249-252. doi: 10.1057/pb.2014.30

Insch, A., & Avraham, E. (2014). Managing the reputation of places in crisis. Place Branding & Public Diplomacy, 10(3), 171-173. doi: 10.1057/pb.2014.18

Insch, A. (2011). Ethics of place making [Guest editorial]. Place Branding & Public Diplomacy, 7(3), 151-154. doi: 10.1057/pb.2011.23

Hoek, J., & Insch, A. (2011). Special section on marketing and public policy: Going beyond a nanny state [Editorial]. Australasian Marketing Journal, 19(3), 165-167. doi: 10.1016/j.ausmj.2011.05.001

Insch, A., & Florek, M. (2010). Marketing cities: Controversies, contradictions and consequences: A special issue of the Journal of Town and City Management [Guest editorial]. Journal of Town & City Management, 1(3), 233-238.

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Journal - Professional & Other Non-Research Articles

Insch, A. (2014). [Review of the book Branding the nation: The global business of national identity]. International Journal of Media & Cultural Politics, 10(2), 233-235.

Insch, A. (2007). [Review of the book From the hustings to harbour views: Electoral institutions in New South Wales]. Journal of Public Affairs, 7, 204-206.

More publications...