Associate Professor Andrea Insch, Staff profiles, Department of Marketing, University of Otago, New Zealand

Andrea Insch 2020 image BBus(Hons)(Qld UT) PhD (Griffith)

Room 4.24 Otago Business School
Tel +64 3 479 4005
Email andrea.insch@otago.ac.nz

Associate Professor Andrea Insch’s research interests focus on the wellbeing and resilience of people and place through the lenses of marketing and urban studies. Designed to contribute to the debate on the role and impacts of place branding for cities, nations and their stakeholders, her research activity investigates several sub-themes – the interplay of cities’ branding and urban development, resident engagement with city branding and how people, brands and places build resilience throughout the COVID-19 pandemic and beyond.

Andrea is on the Editorial Advisory Board of the Journal of Management History, a member of the Editorial Board of Place Branding & Public Diplomacy, the journal of Tourism and Hospitality, Sustainability, the Journal of Public Affairs, and the International Journal of Tourism Cities.

Andrea serves as a Board Member of Otago Festival of the Arts Trust, a Member of the OPEL Academic Advisory Group and a Member of the OBS Staff and Student Experience Strategic Initiative. Within the Department of Marketing, Andrea is the Director of Undergraduate Studies and a Member of the External Relations Team. Andrea also supervises Master and PhD students and convenes PhD Examinations at Otago.

Teaching responsibilities

Andrea’s teaching responsibilities include:

MART 301 Strategic Marketing Management
MART 326 International and Export Marketing
MART 330 Current Issues in International Branding
MART 501 Applied Project
MART 580 Research Project

Office hours

Andrea’s Office Hours are:

Monday 1–2pm

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Publications

Nguyen, Y. D. H., Insch, A., & Mather, D. (2023). Exploring students’ lived experiences and wellbeing at a New Zealand University: Perspectives of international exchange students. Journal of the Australian & New Zealand Student Services Association. Advance online publication. doi: 10.30688/janzssa.2023-1-01

Shaheer, I., Carr, N., & Insch, A. (2023). Qualitative analysis of social media historical data: A case study of Twitter and tourism boycotts. In F. Okumus, S. M. Rasoolimanesh & S. Jahani (Eds.), Advanced research methods in hospitality and tourism. (pp. 163-178). Bingley, UK: Emerald. doi: 10.1108/978-1-80117-550-020221006

McLeod, G. F. H., Fenton, A., Manning, B., Insch, A., & Boden, J. M. (2022). Just because you can...does not mean you should: An examination of efficacy and potential harms from non-prescribed supplements taken by members of the Christchurch Health and Development Study at age 40. New Zealand Medical Journal, 135(1560), 114-116. Retrieved from https://journal.nzma.org.nz

Conejo, F. J., Gamboa, E. A., & Insch, A. (2022). It’s ultimately social: Exploring the Costa Rican bar servicescape. In J. S. Chen (Ed.), Advances in hospitality and leisure (Vol. 17). (pp. 3-20). Bingley, UK: Emerald. doi: 10.1108/S1745-354220210000017001

Shaheer, I., Carr, N., & Insch, A. (2022). Spatial distribution of participation in boycott calls: A study of tourism destination boycotts associated with animal abuse. Anatolia, 33(3), 323-334. doi: 10.1080/13032917.2021.1931896

Chapter in Book - Research

Insch, A. (2021). Demystifying participation and engagement in the branding of urban places. In D. Medway, G. Warnaby & J. Byron (Eds.), A research agenda for place branding. (pp. 47-65). Cheltenham, UK: Edward Elgar Publishing. doi: 10.4337/9781839102851.00011

Chapter in Book - Research

Insch, A. (2021). New Zealand. In M. Honey & K. Frenkiel (Eds.), Overtourism: Lessons for a better future. (pp. 300-312). Washington, DC: Island Press.

Chapter in Book - Research

Insch, A. (2021). Peoplescapes and placemaking in a multicultural world: Residents identity, attachment, and belonging. In N. Papadopoulos & M. Cleveland (Eds.), Marketing countries, places, and place-associated brands: Identity and image. (pp. 114-134). Cheltenham, UK: Edward Elgar. doi: 10.4337/9781839107375.00017

Chapter in Book - Research

Insch, A. (2020). Do cities leverage summits to enhance their image online? Examining the Twittersphere of the inaugural U20 Mayoral Summit, Buenos Aires, Argentina. In S. Amiri & E. Sevin (Eds.), City diplomacy: Current trends and future prospects. (pp. 161-185). Cham, Switzerland: Palgrave Mamillan. doi: 10.1007/978-3-030-45615-3_8

Chapter in Book - Research

Insch, A., & Collier, A. (2016). Food manufacturers' adoption of eco-labels: Motives, barriers, and pressures. In A. Lindgreen, M. K. Hingley, R. J. Angell & J. Memery (Eds.), A stakeholder approach to managing food: Local, national, and global issues. Abingdon, UK: Routledge.

Chapter in Book - Research

Florek, M., & Insch, A. (2013). When fit matters: Leveraging destination and event image congruence. In L. Dwyer & E. Wickens (Eds.), Event tourism and cultural tourism: Issues and debates. (pp. 27-48). Abingdon, UK: Routledge.

Chapter in Book - Research

Insch, A. (2011). Branding the city as an attractive place to live. In K. Dinnie (Ed.), City branding: Theory and cases. (pp. 8-14). Basingstoke, UK: Palgrave Macmillan.

Chapter in Book - Research

Insch, A. (2011). Leveraging nation branding for export promotion: 100% sustainable? [Case study]. In R. Fletcher & H. Crawford (Eds.), International marketing: An Asia-Pacific perspective. (5th ed.) (pp. 616-619). Sydney, Australia: Pearson.

Chapter in Book - Research

Florek, M., & Insch, A. (2010). Sales promotion in Poland. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 211-224). Wellington, New Zealand: Asia Business Research Corporation.

Chapter in Book - Research

Insch, A. (2010). Breaking the mould: Characterstics and consequences of becoming market oriented in Australian meat retailing. In A. M. K. Lindgreen Hingley, D. Harness & P. Custance (Eds.), Market orientation: Transforming food and agribusiness around the customer. (pp. 229-244). Farnham, UK: Gower.

Chapter in Book - Research

Insch, A., & Florek, M. (2010). Place satisfaction of city residents: Findings and implications for city branding. In G. Ashworth & M. Kavaratzis (Eds.), Towards effective place brand management: Branding European cities and regions. (pp. 191-204). Cheltenham, UK: Edward Elgar.

Chapter in Book - Research

Insch, A., Conejo, F., & Florek, M. (2008). Znaczenie kampanii popierających zakup produktów krajowych w konkurowaniu z producentami dóbr importowanych, na przykladzie Australii, Nowej Zelandii i Polski [Why 'buy national'? A critical review of buy national campaigns and examination of their application in Australia, New Zealand and Poland]. In H. Szulce (Ed.), Determinanty i instrumenty konkurowania w dzialaniach marketingowych. (pp. 27-48). Poznań, Poland: Wydawnictwo Akademii Ekonomicznej.

Chapter in Book - Research

Fischer, W. C., Insch, A., Knight, J., & Krausbeck, E. (2007). Promotion campaigns in Canada, Germany, New Zealand & USA. In W. C. Fischer & K. K. Mwenda (Eds.), Country of origin: A law and economics approach to the concept of Made in Australia. (pp. 31-52). Köln, Germany: Josef Eul Verlag.

Chapter in Book - Research

Insch, A., & Knight, J. (2007). Buy New Zealand made: Is it 'all good'? In W. C. Fischer & K. K. Mwenda (Eds.), Country of origin: A law and economics approach to the concept of Made in Australia. (pp. 43-52). Lohmar, Germany: EUL Verlag.

Chapter in Book - Research

Insch, A., & Loughran, I. (2020). Chernobyl Disaster, 26 April 1986. In P. Harris, A. Bitonti, C. S. Fleisher & A. Skorkjær (Eds.), The Palgrave encyclopedia of interest groups, lobbying and public affairs. Cham, Switzerland: Palgrave Macmillan. doi: 10.1007/978-3-030-13895-0_23-1

Chapter in Book - Other

Journal - Research Article

Adeloye, D., Carr, N., & Insch, A. (2021). Domestic tourists' types of exposure to terrorism and travel intentions. Current Issues in Tourism, 24(17), 2489-2500. doi: 10.1080/13683500.2020.1844161

Journal - Research Article

Richardson, N., & Insch, A. (2021). Enabling transformative experiences through nature-based tourism. Tourism Recreation Research. doi: 10.1080/02508281.2021.1952396

Journal - Research Article

Shaheer, I., Carr, N., & Insch, A. (2021). Rallying support for animal welfare on Twitter: A tale of four destination boycotts. Tourism Recreation Research. Advance online publication. doi: 10.1080/02508281.2021.1936411

Journal - Research Article

Shaheer, I., Carr, N., & Insch, A. (2021). Voices behind destination boycotts: An ecofeminist perspective. Tourism Recreation Research. Advance online publication. doi: 10.1080/02508281.2021.2011590

Journal - Research Article

Adeloye, D., Carr, N., & Insch, A. (2020). Conducting qualitative interviews on sensitive topics in sensitive places: The case of terrorism and tourism in Nigeria. Tourism Recreation Research, 45(1), 69-79. doi: 10.1080/02508281.2019.1656872

Journal - Research Article

Florek, M., & Insch, A. (2020). Learning to co-create the city brand experience. Journal of International Studies, 13(2), 163-177. doi: 10.14254/2071-8330.2020/13-2

Journal - Research Article

Shaheer, I., Carr, N., & Insch, A. (2019). What are the reasons behind tourism boycotts? Anatolia, 30(2), 294-296. doi: 10.1080/13032917.2018.1562948

Journal - Research Article

Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home: Choosing a destination wedding. Anatolia, 29(3), 422-432. doi: 10.1080/13032917.2018.1433698

Journal - Research Article

He, C. X., Karami, M., & Insch, A. (2018). SMEs' foreign operation mode package development. Journal of Applied Business and Economics, 20(6), 108-124.

Journal - Research Article

Insch, A. (2018). Auckland, New Zealand's super city. Cities, 80, 38-44. doi: 10.1016/j.cities.2017.08.019

Journal - Research Article

Insch, A., & Black, T. (2018). Does corporate social responsibility cushion unethical brand behavior? Insights from chocolate confectionery. Journal of Public Affairs, 18(3), e1853. doi: 10.1002/pa.1853

Journal - Research Article

Insch, A., & Cuthbert, R. (2018). Why country of origin still matters in food retailing: Implications for promotion management research. Journal of Promotion Management, 24(3), 363-375. doi: 10.1080/10496491.2018.1378304

Journal - Research Article

Insch, A., & Walters, T. (2018). Challenging assumptions about residents’ engagement with place branding. Place Branding & Public Diplomacy, 14(3), 152-162. doi: 10.1057/s41254-017-0067-5

Journal - Research Article

Shaheer, I., Insch, A., & Carr, N. (2018). Tourism destination boycotts: Are they becoming a standard practise? Tourism Recreation Research, 43(1), 129-132. doi: 10.1080/02508281.2017.1377385

Journal - Research Article

Walters, T., & Insch, A. (2018). How community event narratives contribute to place branding. Journal of Place Management & Development, 11(1), 130-144. doi: 10.1108/JPMD-09-2017-0089

Journal - Research Article

Conejo, F., Wooliscroft, B., & Insch, A. (2017). Exploring brand personality scale development using Rasch modelling. Marketing Bulletin, 27, 1-23.

Journal - Research Article

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Journal - Research Article

Hoksbergen, E., & Insch, A. (2016). Facebook as a platform for co-creating music festival experiences: The case of New Zealand's Rhythm and Vines New Year's Eve festival. International Journal of Event & Festival Management, 7(2), 84-99. doi: 10.1108/IJEFM-02-2016-0012

Journal - Research Article

Insch, A., & Bowden, B. (2016). Possibilities and limits of brand repositioning for a second-ranked city: The case of Brisbane, Australia's “New World City”, 1979–2013. Cities, 56, 47-54. doi: 10.1016/j.cities.2016.03.003

Journal - Research Article

Insch, A., Williams, S., & Knight, J. G. (2016). Managerial perceptions of country-of-origin: An empirical study of New Zealand food manufacturers. Journal of Food Products Marketing, 22(3), 304-319. doi: 10.1080/10454446.2014.940116

Journal - Research Article

Insch, A., & Stuart, M. (2015). Understanding resident city brand disengagement. Journal of Place Management & Development, 8(3), 172-186. doi: 10.1108/JPMD-06-2015-0016

Journal - Research Article

Insch, A., & Jackson, E. (2014). Consumer understanding and use of country-of-origin in food choice. British Food Journal, 116(1), 62-79. doi: 10.1108/BFJ-10-2011-0275

Journal - Research Article

Bowden, B., & Insch, A. (2013). A study of resource dependency: The coal supply strategy of the Japanese steel mills: 1960-2010. Journal of Management History, 19(1), 73-86. doi: 10.1108/17511341311286204

Journal - Research Article

Insch, A., & Sun, B. (2013). University students' needs and satisfaction with their host city. Journal of Place Management & Development, 6(3), 178-191. doi: 10.1108/JPMD-03-2013-0004

Journal - Research Article

Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008

Journal - Research Article

Janiszewska, K., & Insch, A. (2012). The strategic importance of brand positioning in the place brand concept: Elements, structure and application capabilities. Journal of International Studies, 5(1), 9-19.

Journal - Research Article

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Journal - Research Article

Florek, M., & Insch, A. (2011). When fit matters: Leveraging destination and event image congruence. Journal of Hospitality Marketing & Management, 20(3), 265-286. doi: 10.1080/19368623.2011.562413

Journal - Research Article

Insch, A. (2011). Conceptualization and anatomy of green destination brands. International Journal of Culture, Tourism & Hospitality Research, 5(3), 282-290. doi: 10.1108/17506181111156970

Journal - Research Article

Insch, A., Prentice, R. S., & Knight, J. G. (2011). Retail buyers' decision-making and buy national campaigns. Australasian Marketing Journal, 19(4), 257-266. doi: 10.1016/j.ausmj.2011.07.003

Journal - Research Article

McLeod, G. F., Insch, A., & Henry, J. (2011). Reducing barriers to sun protection: Application of a holistic model for social marketing. Australasian Marketing Journal, 19, 212-222. doi: 10.1016/j.ausmj.2011.05.008

Journal - Research Article

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