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Associate Professor Ben Wooliscroft

BCom(Hons), PhD (Otago)

Room:Otago Business School 4.37
Tel: +64 3 479 8445
Email: ben.wooliscroft@otago.ac.nz

BenWooliscroftBen has taught in the marketing sector since graduating with a BCom(Hons) in 1998, mainly in the areas of marketing theory, consumer behaviour, history of business and marketing research. He has a passion for the history of general theory development and philosophical issues in marketing - his doctoral research being in this area. Postgraduate supervision is an aspect of the academic life that he particularly enjoys.

Other interests include researching complexity, chaos theory, self-organised critical states and the application of scientific methodology in marketing.

He is on the editorial board of the European Business Review, the Journal of Historical Research in Marketing and the policy board of the Journal of Macromarketing, and was Co-chair of the Macromarketing Conference 2006 in Queenstown. He is the editor of the Macromarketing Society website.

Ben is an enthusiastic long distance bike racer.

View the Macromarketing Society website:
The Macromarketing Society’s aim is to encourage, facilitate and help disseminate all things related to macromarketing.

Teaching responsibilities

Ben’s teaching responsibilities include:

Office Hours

Thursday: 11am to 11.50am

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Publications

Langer, K., & Wooliscroft, B. (2018). The acceptance of wind energy in a leading country and low deployment country of wind energy: A cross-national comparative analysis. Renewable Energy Focus, 27, 111-119. doi: 10.1016/j.ref.2018.09.003

Conejo, F. J., & Wooliscroft, B. (2018). Historical marketing systems research: Applying Layton’s (2015) MAS framework to the emergence and growth of Denver begging systems. Proceedings of the Macromarketing Conference (MMC): Changes between complexity and simplicity. (pp. 884-920). Leipzig, Germany: University of Leipzig. [Full Paper]

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2018). Housing, energy, transportation and quality of life in New Zealand: A representative sample. Proceedings of the 16th Annual Meeting of the International Society for the Quality-of-Life Studies (ISQOLS): Promotion of Quality of Life in the Changing World. (pp. 72). Retrieved from http://www.isqols2018.hk

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2018). Materialism in consumers & facets of well-being: An exploration using data from Austria. Proceedings of the 16th Annual Meeting of the International Society for the Quality-of-Life Studies (ISQOLS): Promotion of Quality of Life in the Changing World. (pp. 80). Retrieved from http://www.isqols2018.hk

McKague, F., Lawson, R., Scott, M., & Wooliscroft, B. (2017). Understanding energy poverty through the energy cultures framework. In N. Simcock, H. Thomson, S. Petrova & S. Bouzarovski (Eds.), Energy poverty and vulnerability: A global perspective. (pp. 33-45). Abingdon, UK: Routledge.

Edited Book - Research

Wooliscroft, B., Tamilia, R. D., & Shapiro, S. J. (Eds.). (2006). A twenty-first century guide to Aldersonian marketing thought. New York: Springer, 581p.

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Chapter in Book - Research

McKague, F., Lawson, R., Scott, M., & Wooliscroft, B. (2017). Understanding energy poverty through the energy cultures framework. In N. Simcock, H. Thomson, S. Petrova & S. Bouzarovski (Eds.), Energy poverty and vulnerability: A global perspective. (pp. 33-45). Abingdon, UK: Routledge.

Wooliscroft, B. (2014). Rehumanizing marketing (and consumer behaviour). In R. J. Varey & M. Pirson (Eds.), Humanistic Marketing. (pp. 53-58). Houndmills, UK: Palgrave Macmillan.

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2009). Co-production in memorable service encounters: Three hot chocolates in Belgium. In A. Lindgreen, J. Vanhamme & M. B. Beverland (Eds.), Memorable customer experiences: A research anthology. (pp. 149-158). Farnham, UK: Gower.

Wooliscroft, B. (2008). Wroe Alderson a life. In M. Tadajewski & D. G. B. Jones (Eds.), History of marketing thought (Vol. 2). (pp. 142-165). Los Angeles, CA: Sage.

Wooliscroft, B. (2006). Wroe Alderson's theory of market behavior: Selected writings. In B. Wooliscroft, R. D. Tamilia & S. J. Shapiro (Eds.), A twenty-first century guide to Aldersonian marketing thought. (pp. 35-37). New York: Springer.

Wooliscroft, B. (2006). Wroe Alderson a life. In B. Wooliscroft, R. D. Tamilia & S. J. Shapiro (Eds.), A twenty-first century guide to Aldersonian marketing thought. (pp. 3-32). New York: Springer.

Ganglmair, A., & Wooliscroft, B. (2001). K-Means vs topology representing networks: Comparing ease of use for gaining optimal results with reference to data input order. In J. A. Mazanec, G. I. Crouch, J. R. B. Ritchie & A. G. Woodside (Eds.), Consumer psychology of tourism, hospitality and leisure (Vol. 2). (pp. 231-242). Oxon, UK: CABI Publishing.

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Chapter in Book - Other

Tamilia, R. D., & Wooliscroft, B. (2006). A select list of authors who have commented on Aldersonian marketing thought: From 1951 to 2005. In B. Wooliscroft, R. D. Tamilia & S. J. Shapiro (Eds.), A twenty-first century guide to Aldersonian marketing thought. (pp. 561-571). New York: Springer.

Tamilia, R. D., & Wooliscroft, B. (2006). List of publications by Wroe Alderson: From 1928 to 1968. In B. Wooliscroft, R. D. Tamilia & S. J. Shapiro (Eds.), A twenty-first century guide to Aldersonian marketing thought. (pp. 541-560). New York: Springer.

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Journal - Research Article

Langer, K., & Wooliscroft, B. (2018). The acceptance of wind energy in a leading country and low deployment country of wind energy: A cross-national comparative analysis. Renewable Energy Focus, 27, 111-119. doi: 10.1016/j.ref.2018.09.003

Conejo, F., Wooliscroft, B., & Insch, A. (2017). Exploring brand personality scale development using Rasch modelling. Marketing Bulletin, 27, 1-23.

Ford, R., Walton, S., Stephenson, J., Rees, D., Scott, M., King, G., Williams, J., & Wooliscroft, B. (2017). Emerging energy transitions: PV uptake beyond subsidies. Technological Forecasting & Social Change, 117, 138-150. doi: 10.1016/j.techfore.2016.12.007

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Ethical behaviour on holiday and at home: Combining behaviour in two contexts. Journal of Sustainable Tourism, 25(4), 589-604. doi: 10.1080/09669582.2016.1260573

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Well-being and everyday ethical consumption. Journal of Happiness Studies. Advance online publication. doi: 10.1007/s10902-017-9944-0

Lawson, R., Robertson, K., & Wooliscroft, B. (2016). Health, vulnerability, and energy: Assessing energy markets and consumer agency in New Zealand. Energy Research & Social Science, 19, 119-123. doi: 10.1016/j.erss.2016.05.021

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Diffusion of innovation: The case of ethical tourism behavior. Journal of Business Research, 69(8), 2711-2720. doi: 10.1016/j.jbusres.2015.11.006

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Ethical holiday behavior, wellbeing and orientations to happiness. Applied Research in Quality of Life, 11, 83-103. doi: 10.1007/s11482-014-9356-9

Conejo, F., & Wooliscroft, B. (2015). The times (and brands) are a changin’: A response to Gaski’s commentary. Journal of Macromarketing, 35(3), 391-396. doi: 10.1177/0276146714563543

Conejo, F., Parthasarathy, M., & Wooliscroft, B. (2015). On using big five facets for entrepreneurship's personality research: Conscientiousness' taxonomy. Journal of International Marketing Strategy, 3(1), 55-73.

Conejo, F., & Wooliscroft, B. (2015). Brands defined as semiotic marketing systems. Journal of Macromarketing, 35(3), 287-301. doi: 10.1177/0276146714531147

Lawson, R., Williams, J., & Wooliscroft, B. (2015). Contrasting approaches to fuel poverty in New Zealand. Energy Policy, 81, 38-42. doi: 10.1016/j.enpol.2015.02.009

Stephenson, J., Barton, B., Carrington, G., Doering, A., Ford, R., Hopkins, D., Lawson, R., McCarthy, A., … Scott, M., Thorsnes, P., Walton, S., Williams, J., & Wooliscroft, B. (2015). The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand. Energy Research & Social Science, 7, 117-123. doi: 10.1016/j.erss.2015.03.005

Kadirov, D., Varey, R. J., & Wooliscroft, B. (2014). Authenticity: A macromarketing perspective. Journal of Macromarketing, 34(1), 73-79. doi: 10.1177/0276146713505774

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2014). Improving conditions for potential New Zealand cyclists: An application of conjoint analysis. Transportation Research Part A, 69, 11-19. doi: 10.1016/j.tra.2014.08.005

Wooliscroft, B., Ganglmair-Wooliscroft, A., & Noone, A. (2014). The hierarchy of ethical consumption behavior: The case of New Zealand. Journal of Macromarketing, 34(1), 57-72. doi: 10.1177/0276146713508560

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2014). “Part of me”: National parks integration into the extended self of domestic tourists. Journal of Hospitality Marketing & Management, 23(4), 360-379. doi: 10.1080/19368623.2013.768188

Poulsen, S., & Wooliscroft, B. (2013). Exploring social marketing messages: How to be a responsible healthy consumer? International Journal of Marketing, 52, 27-35.

Mitchell, R., Wooliscroft, B., & Higham, J. E. S. (2013). Applying sustainability in national park management: Balancing public and private interests using a sustainable market orientation model. Journal of Sustainable Tourism, 21(5), 695-715. doi: 10.1080/09669582.2012.737799

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2013). A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights. Journal of Business Research, 66, 765-770. doi: 10.1016/j.jbusres.2011.09.016

Rosenstreich, D., & Wooliscroft, B. (2013). An improved method for assessing the impact of management journals. Asian Academy of Management Journal, 18(2), 37-54.

Rosenstreich, D., & Wooliscroft, B. (2012). Assessing international journal impact: The case of marketing. European Business Review, 24(1), 58-87. doi: 10.1108/09555341211191553

Kovalenko, A., & Wooliscroft, B. (2012). Risky products in movies: A special type of the embedded message requiring special treatment? International Journal of Nonprofit & Voluntary Sector Marketing, 17(4), 334-340. doi: 10.1002/nvsm.1433

Mitchell, R. W., Wooliscroft, B., & Higham, J. (2010). Sustainable market orientation: A new approach to managing marketing strategy. Journal of Macromarketing, 30(2), 160-170. doi: 10.1177/0276146710361928

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2010). Different Englishes? Investigating equivalency of the affective-response-to consumption scale amongst geographically disparate groups of English speakers. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 23, 137-155.

Wooliscroft, B., & Lawson, R. (2010). Teaching the history of marketing theory. Journal of Historical Research in Marketing, 2(4), 467-478. doi: 10.1108/17557501011092501

Rosenstreich, D., & Wooliscroft, B. (2009). Measuring the impact of accounting journals using Google Scholar and the g-index. British Accounting Review, 41(4), 227-239. doi: 10.1016/j.bar.2009.10.002

Wooliscroft, B. (2008). Re-inventing Wroe? Marketing Theory, 8(4), 367-385. doi: 10.1177/1470593108096541

Rosenstreich, D., & Wooliscroft, B. (2006). How international are the top academic journals? The case of marketing. European Business Review, 18(6), 422-436.

Lawson, R., & Wooliscroft, B. (2004). Human nature and the marketing concept. Marketing Theory, 4, 311-326.

Wooliscroft, B. (2003). Wroe Alderson's contribution to marketing theory through his textbooks. Journal of the Academy of Marketing Science, 31(4), 481-485.

Ganglmair, A., & Wooliscroft, B. (2000). K-means vs. topology representing networks: Comparing ease of use for gaining optimal results with reference to data input order. Tourism Analysis, 5, 157-162.

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Journal - Research Other

Wooliscroft, B. (2016). Introduction to the special issue on research methodologies for macromarketing: Macromarketing research; It’s not rocket science … it’s much harder. Journal of Macromarketing, 36(1), 8-10. doi: 10.1177/0276146715623616

Wooliscroft, B. (2011). Marketing theory as history [Commentary]. Marketing Theory, 11(4), 499-501. doi: 10.1177/1470593111418800

Wooliscroft, B. (2008). [Review of the book The great influenza: The story of the deadliest pandemic in history]. Journal of Public Affairs, 8, 217-218. doi: 10.1002/pa.295

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Conference Contribution - Published proceedings: Full paper

Conejo, F. J., & Wooliscroft, B. (2018). Historical marketing systems research: Applying Layton’s (2015) MAS framework to the emergence and growth of Denver begging systems. Proceedings of the Macromarketing Conference (MMC): Changes between complexity and simplicity. (pp. 884-920). Leipzig, Germany: University of Leipzig. [Full Paper]

Wooliscroft, B., Conejo, F., Ganglmair-Wooliscroft, A., Kovalenko, A., Mirosa, M., & Sumida, K. (2017). A taxonomy of voluntary street exchanges: From beggars to concert musicians. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 701-708). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Jafari Moghadam Fard, P., Wooliscroft, B., & McNeill, L. (2017). Utilization of system dynamic modelling approach for understanding macro-marketing topics. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 635-639). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Hassan, M. K., Higham, J., Wooliscroft, B., & Hopkins, D. (2017). Managing tourism at the coalface of anthropogenic climate change. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 815-818). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Karami, M., & Wooliscroft, B. (2015). Macromarketing research in Iran: On the dangers of hearsay. In C. Shultz, R. Benton & O. Kravets (Eds.), Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. (pp. 551-561). Macromarketing Society. [Full Paper]

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