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Associate Professor Ben Wooliscroft

BCom(Hons), PhD (Otago)

Room:Otago Business School 4.37
Tel: +64 3 479 8445

BenWooliscroftBen has taught in the marketing sector since graduating with a BCom(Hons) in 1998, mainly in the areas of marketing theory, consumer behaviour, history of business and marketing research. He has a passion for the history of general theory development and philosophical issues in marketing - his doctoral research being in this area. Postgraduate supervision is an aspect of the academic life that he particularly enjoys.

Other interests include researching complexity, chaos theory, self-organised critical states and the application of scientific methodology in marketing.

He is on the editorial board of the European Business Review, the Journal of Historical Research in Marketing and the policy board of the Journal of Macromarketing, and was Co-chair of the Macromarketing Conference 2006 in Queenstown. He is the editor of the Macromarketing Society website.

Ben is an enthusiastic long distance bike racer.

View the Macromarketing Society website:
The Macromarketing Society’s aim is to encourage, facilitate and help disseminate all things related to macromarketing.

Teaching responsibilities

Ben’s teaching responsibilities include:

Office Hours

Thursday: 11am to 11.50am

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McKague, F., Lawson, R., Scott, M., & Wooliscroft, B. (2017). Understanding energy poverty through the energy cultures framework. In N. Simcock, H. Thomson, S. Petrova & S. Bouzarovski (Eds.), Energy poverty and vulnerability: A global perspective. (pp. 33-45). Abingdon, UK: Routledge.

Conejo, F., Wooliscroft, B., & Insch, A. (2017). Exploring brand personality scale development using Rasch modelling. Marketing Bulletin, 27, 1-23.

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Well-being and everyday ethical consumption. Journal of Happiness Studies. Advance online publication. doi: 10.1007/s10902-017-9944-0

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Ethical behaviour on holiday and at home: Combining behaviour in two contexts. Journal of Sustainable Tourism, 25(4), 589-604. doi: 10.1080/09669582.2016.1260573

Ford, R., Walton, S., Stephenson, J., Rees, D., Scott, M., King, G., Williams, J., & Wooliscroft, B. (2017). Emerging energy transitions: PV uptake beyond subsidies. Technological Forecasting & Social Change, 117, 138-150. doi: 10.1016/j.techfore.2016.12.007

More publications...