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Dr David Bishop, Professional Practice Fellow

BSc Econ (Hons) London, DipGrad, MCom, PhD (Otago)

Room: Otago Business School 4.18
Tel: +64 3 479 8196
Email: david.bishop@otago.ac.nz

David holds a Bachelor of Science degree in Economics, with honours, a DipGrad in Economics & Marketing and an MCom in Marketing completed in 2004 and in 2013 he completed his PhD. The research topic was based on study of how not-for-profit organisations market themselves and how marketing people within those organisations interact with other people and organisations.

David’s senior marketing management experience is extensive covering two of New Zealand’s largest food manufacturers and marketing companies, a major financial institution and a nationally known not-for-profit organisation.david_bishop

He also supervises Masters students from time to time.

David has been recognised as one of the Top Ten teachers at the University of Otago for eight of the last ten years, most recently in 2014 in the Otago University Students’ Association (OUSA) annual teaching awards based on student nominations and votes. In 2015 he received a special award from OUSA in recognition of his teaching excellence.

Teaching responsibilities

David’s teaching responsibilities include:

Office Hours

David’s Office Hours are

Monday: 1pm to 2pm

Tuesday: 12pm to 12.30pm

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Publications

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

Bishop, D. (2015). [Review of the book Defending your brand]. Journal of Product & Brand Management, 23(4/5), 377-378. doi: 10.1108/JPBM-11-2013-0452

Bishop, D. (2013). Cause related marketing: How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders (PhD). University of Otago. Retrieved from http://hdl.handle.net/10523/4252

Bishop, D. (2012). [Review of the book Brand resilience: Managing risk and recovery in a high-speed world]. Journal of Product & Brand Management, 21(7), 559-560. doi: 10.1108/10610421211276295

Bishop, D. (2010). Marketing your profession: Why bother? Nutrition & Dietetics. 67(Suppl. 2), (pp. 7). doi: 10.1261/j.1747-0080.2010.01440.x

Journal - Research Article

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

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Journal - Research Other

Bishop, D. (2015). [Review of the book Defending your brand]. Journal of Product & Brand Management, 23(4/5), 377-378. doi: 10.1108/JPBM-11-2013-0452

Bishop, D. (2012). [Review of the book Brand resilience: Managing risk and recovery in a high-speed world]. Journal of Product & Brand Management, 21(7), 559-560. doi: 10.1108/10610421211276295

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Journal - Professional & Other Non-Research Articles

Bishop, D. (2009). Getting the most out of your marketing budget. Winepress, 185, 24-25.

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Conference Contribution - Published proceedings: Full paper

Bishop, D. (2006). Not-for-profit brands: How they assist not-for-profit organisations to market themselves to a variety of stakeholders. Proceedings of the Thought Leaders International Conference on Brand Management. [CD-ROM] University of Birmingham: Birmingham Business School. [Full Paper]

Bishop, D. (2005). Not-for-profit brands: Why are many under-utilised by their owners? Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference. Melbourne, Australia: Deakin University. [Full Paper]

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Conference Contribution - Published proceedings: Abstract

Bishop, D. (2010). Marketing your profession: Why bother? Nutrition & Dietetics. 67(Suppl. 2), (pp. 7). doi: 10.1261/j.1747-0080.2010.01440.x

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Awarded Doctoral Degree

Bishop, D. (2013). Cause related marketing: How for-profit and not-for-profit brand managers can work together for the benefit of stakeholders (PhD). University of Otago. Retrieved from http://hdl.handle.net/10523/4252

More publications...