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Dr Phil Gendall, Senior Research Fellow

MAgrSc, MSc (Marketing), PhD

Room: Otago Business School 4.34
Tel: +64 3 479 9071
Email: philip.gendall@otago.ac.nz

Phil is a part-time Research Fellow, working on several research projects in the Department, including a Health Research Council-funded evaluation of tobacco branding and plain packaging and a gendallpMarsden grant-funded study into the notion of informed consent, and doing some teaching in marketing research.

Until the beginning of 2012, Phil was Professor of Marketing at Massey University, where he was also head of the Department of Marketing for 20 years. Subsequently, he was awarded the title of Emeritus Professor. Phil’s main interest is in market and social research, particularly aspects of survey research methodology, question wording and questionnaire design.

Teaching responsibilities

Phil’s teaching responsibilities include:

Office Hours

Phil’s Office Hours are:
Tuesday: 10am to 12pm

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Publications

Gendall, P., Hoek, J., Maubach, N., & Edwards, R. (2013). Public support for more action on smoking. New Zealand Medical Journal, 126(1375). Retrieved from http://www.nzma.org.nz/journal

Hoek, J. A., Hoek-Sims, A., & Gendall, P. (2013). A qualitative exploration of young adult smokers' responses to novel tobacco warnings. BMC Public Health, 13, 609. doi: 10.1186/1471-2458-13-609

Gendall, P., Hoek, J., Edwards, R., & McCool, J. (2012). A cross-sectional analysis of how young adults perceive tobacco brands: Implications for FCTC signatories. BMC Public Health, 12, 796. doi: 10.1186/1471-2458-12-796

Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2013). Social smokers' management of conflicted identities. Tobacco Control, 22(4), 261-265. doi: 10.1136/tobaccocontrol-2011-050176

Hoek, J., Vaudrey, R., Gendall, P., Edwards, R., & Thomson, G. (2012). Tobacco retail displays: A comparison of industry arguments and retailers' experiences. Tobacco Control, 21(5), 497-501. doi: 10.1136/tc.2011.043687

Journal - Research Article

Hoek, J. A., Hoek-Sims, A., & Gendall, P. (2013). A qualitative exploration of young adult smokers' responses to novel tobacco warnings. BMC Public Health, 13, 609. doi: 10.1186/1471-2458-13-609

Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2013). Social smokers' management of conflicted identities. Tobacco Control, 22(4), 261-265. doi: 10.1136/tobaccocontrol-2011-050176

Gendall, P., Hoek, J., Edwards, R., & McCool, J. (2012). A cross-sectional analysis of how young adults perceive tobacco brands: Implications for FCTC signatories. BMC Public Health, 12, 796. doi: 10.1186/1471-2458-12-796

Hoek, J., Gendall, P., Maubach, N., & Edwards, R. (2012). Strong public support for plain packaging of tobacco products. Australian & New Zealand Journal of Public Health, 36(5), 405-407. doi: 10.1111/j.1753-6405.2012.00907.x

Hoek, J., Gendall, P., Gifford, H., Pirikahu, G., McCool, J., Pene, G., Edwards, R., & Thomson, G. (2012). Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption. Qualitative Health Research, 22(5), 630-639. doi: 10.1177/1049732311431070

Hoek, J., Vaudrey, R., Gendall, P., Edwards, R., & Thomson, G. (2012). Tobacco retail displays: A comparison of industry arguments and retailers' experiences. Tobacco Control, 21(5), 497-501. doi: 10.1136/tc.2011.043687

Gendall, P., Hoek, J., Thomson, G., Edwards, R., Pene, G., Gifford, H., … McCool, J. (2011). Young adults' interpretations of tobacco brands: Implications for tobacco control. Nicotine & Tobacco Research, 13(10), 911-918. doi: 10.1093/ntr/ntr094

Holdershaw, J., Gendall, P., & Wright, M. (2011). Predicting blood donation behaviour: Further application of the theory of planned behaviour. Journal of Social Marketing, 1(2), 120-132. doi: 10.1108/20426761111141878

Hoek, J., Gendall, P., & Louviere, J. (2011). Rationalisation as delusion: Pictorial health warnings and tobacco industry arguments. Journal of Consumer Marketing, 28(7), 476-483. doi: 10.1108/07363761111181455

Hoek, J., Wong, C., Gendall, P., Louviere, J., & Cong, K. (2011). Effects of dissuasive packaging on young adult smokers. Tobacco Control, 20(3), 183-189. doi: 10.1136/tc.2010.037861

Hoek, J., Gendall, P., Rapson, L., & Louviere, J. (2011). Information accessibility and consumers' knowledge of prescription drug benefits and risks. Journal of Consumer Affairs, 45(2), 248-274. doi: 10.1111/j.1745-6606.2011.01202.x

Doyle, S., Gendall, P., Meyer, L. H., Hoek, J., Tait, C., McKenzie, L., & Loorparg, A. (2010). An investigation of factors associated with student participation in study abroad. Journal of Studies in International Education, 14(5), 471-490. doi: 10.1177/1028315309336032

Hoek, J., & Gendall, P. (2010). Colors, brands, and trademarks: The marketing (and legal) problem of establishing distinctiveness. Journal of Advertising Research, 50(3), 316-322. doi: 10.2501/S0021849910091476

Gendall, P., & Healey, B. (2010). Effect of a promised donation to charity on survey response. International Journal of Market Research, 52(5), 563-575. doi: 10.2501/S147078531020148X

Gendall, P., Hoek, J., & Douglas, R. (2009). The design of survey questions: Lessons from two attempts to reduce survey error rates. Australasian Journal of Market & Social Research, 17(1), 37-48.

Healey, B., Gendall, P., & Haslett, S. (2009). The nature and extent of postal survey noncontact: Implications for survey practice. Australasian Journal of Market & Social Research, 17(2), 31-48.

Gendall, P., & Healey, B. (2008). Asking the age question in mail and online surveys. International Journal of Market Research, 50(3), 309-317.

Gendall, P., & Healey, B. (2008). Alternatives to prepaid monetary incentives in mail surveys. International Journal of Public Opinion Research, 20(4), 517-527. doi: 10.1093/ijpor/edn048

Hoek, J., & Gendall, P. (2008). An analysis of consumers' responses to cause related marketing. Journal of Nonprofit & Public Sector Marketing, 20(2), 283-297. doi: 10.1080/10495140802224977

Gendall, P., & Hoek, J. (2006). A problem in questionnaire design. Australasian Journal of Market & Social Research, 14(2), 9-16.

Gendall, P., Hoek, J., Pope, T., & Young, K. (2006). Message framing effects on price discounting. Journal of Product & Brand Management, 15(7), 458-465. doi: 10.1108/10610420610712847

Hoek, J., & Gendall, P. (2006). Advertising and obesity: A behavioral perspective. Journal of Health Communication, 11, 409-423. doi: 10.1080/10810730600671888

Hoek, J., & Gendall, P. (2006). A classic case of deception? Canadian Journal of Marketing Research, 23(1), 27-37.

East, R., Hammond, K., & Gendall, P. (2006). Fact and fallacy in retention marketing. Journal of Marketing Management, 22(1-2), 5-23. doi: 10.1362/026725706776022245

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Journal - Research Other

Gendall, P., Hoek, J., Maubach, N., & Edwards, R. (2013). Public support for more action on smoking. New Zealand Medical Journal, 126(1375). Retrieved from http://www.nzma.org.nz/journal

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