Dr Masoud Karami, Staff profiles, Department of Marketing, University of Otago, New Zealand

BA(ATU Iran) M.S.(IERMP Iran) PhD(UT-Iran), PhD(Otago)

Masoud Karami image Room 4.34 Otago Business School
Tel +64 3 479 8159
Email m.karami@otago.ac.nz

I am a tenured lecturer in the Department of Marketing with a focus on entrepreneurship and small firms. As an undergraduate at Allameh Tabatabai University in Iran I earned a B.A. in Business Administration, and followed immediately into the Master’s program, earning an M.S. in International Business at the Institute for Education and Research in Management and Planning.

My first two degrees left me with research questions about culture and consumers which needed time and academic guidance to answer, so I joined the doctoral program at the University of Tehran. There I earned my first PhD, with a dissertation focusing on Iranian modern and traditional cultural values and their influence on consumers’ buying behaviours. Enjoying both the academic and practical sides of business, I proceeded to split my time between lecturing at the University of Tehran, and working as a marketing consultant and a sales manager. The combination helped me better understand and appreciate small businesses. At the same time, the experience generated more questions, especially about how small businesses grow and expand internationally.

In 2014 I joined the Marketing department at the University of Otago to pursue my second PhD. My thesis investigated the entrepreneurial internationalisation of SMEs in New Zealand. After graduation, I served as a lecturer and head of research program at Queenstown Resort College in New Zealand from 2017–2020.

The combination of my education and work background continues to motivate my learning about entrepreneurship and small firms, which I consider as change agents for a more sustainable society and economic freedom for individual entrepreneurs. My current research ranges across areas that include entrepreneurial co-creation, entrepreneurial opportunity, effectuation theory, and international entrepreneurship.

Co-winner of the Best Empirical Paper Award at the United States Association for Small Business and Entrepreneurship conference (USASBE), USA, 2022.

Teaching responsibilities

MART 301 Strategic Marketing
MART 461 Marketing Theory

Office hours

Masoud’s Office Hours are:

Wednesdays, 12:00–1:00pm

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Publications

Araujo, C. F., Karami, M., Tang, J., Roldan, L. B., & dos Santos, J. A. (2023). Entrepreneurial alertness: A meta-analysis and empirical review. Journal of Business Venturing Insights, 19, e00394. doi: 10.1016/j.jbvi.2023.e00394

Karami, M. (2023). [Review of the book Small and medium-sized enterprises and the COVID-19 response: Global perspectives on entrepreneurial crisis management]. Thunderbird International Business Review. Advance online publication. doi: 10.1002/tie.22340

Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2023). The gendered effects of effectuation. Journal of Business Research, 155, 113403. doi: 10.1016/j.jbusres.2022.113403

Karami, M., Ojala, A., & Saarenketo, S. (2023). Entrepreneurial orientation and international opportunity development by SMEs: The mediating role of decision-making logic. Journal of Small Business Management, 61(2), 994-1022. doi: 10.1080/00472778.2020.1824529

Karami, M., Tang, J., Istipliler, B., & Adomako, S. (2022). Resource-induced coping heuristics transform psychological capital into opportunity recognition. Journal of General Management. Advance online publication. doi: 10.1177/03063070221089402

Karami, M., & Liñán, F. (2022). Entrepreneurial self-identity, social ties and self-efficacy affecting persuasion ability. In V. Ratten (Ed.), Entrepreneurship as practice: Time for more managerial relevance. Singapore: Sporinger Nature. doi: 10.1007/978-981-19-4819-0_3

Chapter in Book - Research

Karami, M., Kasim, A. B., & Ojala, A. (2022). The transformation of embedded means into resources during community-based venture creation. In V. Ratten (Ed.), Innovation in ASEAN: Change and development. Singapore: Springer Nature. doi: 10.1007/978-981-19-0644-2

Chapter in Book - Research

Hoang, D., Karami, M., & Spector, S. (2020). Employees’ social capital, self-efficacy, and turnover intention: A study in the context of tourism and hospitality. In V. Ratten, V. Braga, J. Álvarez-García & M. de la Cruz del Rio-Rama (Eds.), Tourism innovation: Technology, sustainability and creativity: Innovation and technology horizons. (pp. 79-94). Abingdon, UK: Routledge. doi: 10.4324/9780429022814-6

Chapter in Book - Research

Karami, M. (2020). Effectual versus causal international opportunity discovery and creation: Implications for SMES' competitive advantage. In V. Ratten (Ed.), Entrepreneurship and the community: A multidisciplinary perspective on creativity, social challenges, and business. (pp. 29-48). Cham, Switzerland: Springer. doi: 10.1007/978-3-030-23604-5_3

Chapter in Book - Research

Sheth, M., Karami, M., & Murphy, K. (2020). Sustainable entrepreneurial opportunities and innovations in the Queenstown food sector. In V. Ratten, M. Ramirez-Pasillas & H. Lundberg (Eds.), Managing sustainable innovation. (pp. 121-151). Abingdon, UK: Routledge. doi: 10.4324/9780429264962

Chapter in Book - Research

Karami, M., & Dubinsky, A. J. (2019). Negotiating with managers from Iran. In M. A. Khan & N. Ebner (Eds.), The Palgrave handbook of cross-cultural business negotiation. (pp. 241-265). Cham, Switzerland: Palgrave Macmillan. doi: 10.1007/978-3-030-00277-0

Chapter in Book - Research

Karami, M., He, C. X., & Zhengang, S. (2018). Social ties and human capital in family SMEs’ internationalization. In V. Rattan, V. Braga & C. S. Marques (Eds.), Knowledge, learning and innovation: Research insights on cross-sector collaborations. (pp. 59-73). Springer. doi: 10.1007/978-3-319-59282-4_5

Chapter in Book - Research

He, C. X., & Karami, M. (2016). International opportunity development of internationalizing SMEs from emerging economies. In T. M. Devinney, G. Markman, T. Pedersen & L. Tihanyi (Eds.), Global entrepreneurship: Past, present & future: Advances in international management (Vol. 29). (pp. 203-233). Emerald Group. doi: 10.1108/S1571-502720160000029013

Chapter in Book - Research

Journal - Research Article

Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2023). The gendered effects of effectuation. Journal of Business Research, 155, 113403. doi: 10.1016/j.jbusres.2022.113403

Journal - Research Article

Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2022). The spectrum of perceived uncertainty and entrepreneurial orientation: Impacts on effectuation. Journal of Small Business Management. Advance online publication. doi: 10.1080/00472778.2022.2051179

Journal - Research Article

Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2022). Uncertainty and decision making in small firms. Journal of the International Council for Small Business. Advance online publication. doi: 10.1080/26437015.2022.2098081

Journal - Research Article

Crick, J. M., Karami, M., & Crick, D. (2022). Is it enough to be market-oriented? How coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance. Industrial Marketing Management, 100, 62-75. doi: 10.1016/j.indmarman.2021.11.002

Journal - Research Article

Karami, M., & Tang, J. (2022). Decision-makers’ logic of control and SME international performance. Journal of Business & Industrial Marketing, 37(5), 1138-1149. doi: 10.1108/jbim-11-2020-0516

Journal - Research Article

Karami, M., Baber, W. W., & Ojala, A. (2022). The effectual process of business model innovation for seizing opportunities in frontier markets. Technovation. Advance online publication. doi: 10.1016/j.technovation.2022.102595

Journal - Research Article

Karami, M., Chandra, Y., Wooliscroft, B., & McNeill, L. (2022). Effectual control and small firms' international performance: The mediating role of partnership and gaining new knowledge. International Journal of Entrepreneurial Behaviour & Research, 28(4), 829-852. doi: 10.1108/IJEBR-02-2021-0097

Journal - Research Article

Karami, M., Crick, D., & Crick, J. M. (2022). Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance. Journal of Strategic Marketing. Advance online publication. doi: 10.1080/0965254x.2022.2052938

Journal - Research Article

Karami, M., Ojala, A., & Laatikainen, G. (2022). Pricing of digital services as an effectual co-creative process. Technology Analysis & Strategic Management. Advance online publication. doi: 10.1080/09537325.2022.2088342

Journal - Research Article

Levasseur, L., Tang, J., Karami, M., Busenitz, L., & Kacmar, K. M. (2022). Increasing alertness to new opportunities: The influence of positive affect and implications for innovation. Asia Pacific Journal of Management, 39, 27-49. doi: 10.1007/s10490-020-09724-y

Journal - Research Article

Romanello, R., Karami, M., Gerschewski, S., Evers, N., & Xiao He, C. (2022). International opportunity development of born global firms: The role of institutions. Critical Perspectives on International Business, 18(3), 303-337. doi: 10.1108/cpoib-02-2020-0013

Journal - Research Article

Crick, J. M., Karami, M., & Crick, D. (2021). The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance. International Journal of Entrepreneurial Behaviour & Research, 27(6), 1423-1447. doi: 10.1108/IJEBR-12-2020-0871

Journal - Research Article

Karami, M., & Read, S. (2021). Co-creative entrepreneurship. Journal of Business Venturing, 36(4), 106125. doi: 10.1016/j.jbusvent.2021.106125

Journal - Research Article

Tang, J., Levasseur, L., Karami, M., & Busenitz, L. (2021). Being alert to new opportunities: It is a matter of time. Journal of Business Venturing Insights, 15, e00232. doi: 10.1016/j.jbvi.2021.e00232

Journal - Research Article

Karami, M., Wooliscroft, B., & McNeill, L. (2020). Effectuation and internationalisation: A review and agenda for future research. Small Business Economics, 55, 777-811. doi: 10.1007/s11187-019-00183-4

Journal - Research Article

Karami, M., & Tang, J. (2019). Entrepreneurial orientation and SME international performance: The mediating role of networking capability and experiential learning. International Small Business Journal, 37(2), 105-124. doi: 10.1177/0266242618807275

Journal - Research Article

Levasseur, L., Tang, J., & Karami, M. (2019). Insomnia: An important antecedent impacting entrepreneurs’ health. Journal of Risk & Financial Management, 12(1), 44. doi: 10.3390/jrfm12010044

Journal - Research Article

Chetty, S., Karami, M., & Martín Martín, O. (2018). Opportunity discovery and creation as a duality: Evidence from small firms’ foreign market entries. Journal of International Marketing, 26(3), 70-93. doi: 10.1509/jim.17.0005

Journal - Research Article

He, C. X., Karami, M., & Insch, A. (2018). SMEs' foreign operation mode package development. Journal of Applied Business and Economics, 20(6), 108-124.

Journal - Research Article

Journal - Research Other

Levasseur, L., Tang, J., Karami, M., & Busenitz, L. (2020). Time, sleep, and alertness. Academy of Management Proceedings, 2020(1). doi: 10.5465/AMBPP.2020.65

Conference Contribution - Published proceedings: Full paper

Karami, M. (2015). Opportunity creation in the internationalisation process of SMEs. In A. Ganglmair-Wooliscroft, J. Williams & B. Wooliscroft (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Midyear Doctoral Colloquium. (pp. 57-63). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Karami, M., & Wooliscroft, B. (2015). Macromarketing research in Iran: On the dangers of hearsay. In C. Shultz, R. Benton & O. Kravets (Eds.), Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. (pp. 551-561). Macromarketing Society. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Karami, M., Hejazinia, M., & Wooliscroft, B. (2021). Effectuation and everyday life decisions of people in an economy under stress: Responding to economic stress, pathways to quality of life. In B. Wooliscroft, F. Conejo, A. Ganglmair-Wooliscroft & A. Samuel (Eds.), Proceedings of the 46th Annual Macromarketing Conference: Macromarketing Putting the Local into Global. (pp. 4-6). Retrieved from http://www.macromarketing.org/conference