The Diploma for Graduates is a qualification open to students who want to complete a second major in addition to an existing BCom, BA or BSc degree. This route to a major does not include the obligation to include the core of Year 1 or Year 2 BCom papers in marketing. In its flexible form, it is intended for graduates who wish to deepen their disciplinary background, in any combination of subjects across the University of Otago campus. You can use the DipGrad to add a new major subject, achieve professional accreditation, build a bridge to postgraduate study, retrain in a new discipline, and improve job opportunities.
A DipGrad requires the completion of 126 points (7 papers), including at least 72 points at 300 level or higher. It is a good choice if you have a firm perspective of what you would like to achieve in your career path, and want to choose a tailor made, multi-disciplinary portfolio towards your particular objectives. It is also a good option if you want to mix advanced marketing knowledge with creative communication, digital, mobile, visual culture, writing or, art and coding or programming options. The creative industries are by nature multi-disciplinary ranging from strategy to the arts, from copywriting to digital media production, and from research to business.
The Department of Marketing offers two DipGrad programmes:
Diploma for Graduates endorsed in Marketing
The Diploma for Graduates Endorsed in Marketing includes MART 301 Strategic Marketing, plus at least three other MART papers at 300 level. Other courses may be chosen from any discipline at any level. This allows students to pursue options to continue to build their own profile.
Candidates may choose to specialise in strategic and/or consumer behaviour portfolios. It is an excellent option for bachelors students from any discipline who want to add a marketing qualification.
Diploma for Graduates endorsed in Advertising
The Diploma for Graduates Endorsed in Advertising includes MART 333, MART 469 and one other MART paper at 300 level or higher. Given this endorsement includes a compulsory 400 level paper, a minimum B average across courses in the previous bachelor degree is required.
The core papers may be complemented by cross-disciplinary papers from commerce, health sciences, sciences, and humanities to allow students to build a creative portfolio that suits their individual interests.
This endorsement has a special focus on how to use creative marketing for good to foster sustainable development, environmental conservation and social change.
If you are interested in finding out more about our endorsed DipGrad programmes, visit: