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Marcus Hoefliger (EFTPlus)

The power of positive thinking. If other people could build successful companies – “and there are millions of them out there” – then “I can’t see why I can’t.” That mindset was the driving force for MHoefligerMarcus Hoefliger (BCom, Finance & Marketing Management, MEntr) as he completed both degrees and played a leading hand in an already successful loyalty and e-marketing service.

As part of an advanced paper he was completing for his BCom, Marcus undertook some consultancy work for TracPlus. That lead to a meeting with Julian Cox who was looking for an intern to do business development research for what is now Eftplus. Marcus took up the internship, staying in Dunedin after completing his BCom and realising the potential of the idea. “The Master of Entrepreneurship was a great way to work on the concept. I also wanted to meet other like-minded, passionate entrepreneurs and to develop networks. Both of those goals were achieved.”

He recommends the degree as a starting point for anyone looking to research an idea they believed could “possibly turn some heads”.

Eftplus links customers’ loyalty cards to their payment cards, removing the “hassle of having to carry around a whole bunch of loyalty cards in your wallet”.

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