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Master of Marketing

The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.

Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.

MMart admission and programme information

Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).  Every applicant must either be a graduate and normally have achieved an average grade of B+ at 300-level, or have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).  No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.

The programme of study consists of seven 20-point taught papers, together with a 40-point applied project or research project.

The programme consists of three compulsory papers (20 points each):

MART 460 Research Methods
MART 461 Marketing Theory
MART 462 Advanced Marketing Analysis

and four elective papers chosen from the list below (20 points each) (your electives must include at least two MART papers):

BSNS 401 The Environment of Business and Economics
ENTR 411 Introduction to Entrepreneurship
ENTR 415 New Venture Strategy
MANT 454 Global Management
MART 448 Advanced Business Analytics
MART 463 Food Marketing
MART 464 Consumer Behaviour
MART 465 Retailing
MART 466 Digital Marketing
MART 467 Tourism Marketing
MART 468 Branding
MART 469 Advertising Planning and Concept Development
MART 470 Special Topic in Marketing

plus one of the following project papers (40 points each):

MART 501 Applied Project
MART 580 Research Project

University of Otago Coursework Master's scholarships are open to both Domestic and International applicants.  The scholarships are limited to 20 each year, and application invitations are restricted by a nomination system. 

Apply for admission to the Master of Marketing

Master of Marketing Handbook

Need more information about studying for a MMart?

For further information on studying for a Master of Marketing (MMart) please take a look at the Master of Marketing regulations (MMart) or contact the Masters Programme Director, Dr Matthew Parackal (