The Master of Marketing (MMart) is a 12 or 18 month full-time degree that encompasses both coursework and research. It suits both marketing majors and graduates from related disciplines.
This internationally recognised degree will broaden and deepen your understanding of marketing and equip you with the academic, professional and marketing skills to accelerate your career and differentiate yourself in the market. You will cover advanced marketing strategy, research and analysis, as well as a range of options to allow you to specialise in your chosen field including Entrepreneurship, Branding, Consumer Behaviour, and Advertising.
The coursework is spread over two semesters and is followed directly by the research component (12 months). Alternatively, students may opt to take a break over the summer and complete their project in semester 1 of the following year (18 months).
Students will have the opportunity to choose between an academic or an industry focus for their research project at 300 level. Applicants should normally have a B+ in marketing or a related discipline.
As a Master of Marketing, you will have the ability to add value to industry, or pursue higher level doctoral study – one degree, two ways forward.
MMart admission and programme information
Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce). Every applicant must either be a graduate and normally have achieved an average grade of B+ at 300-level, or have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce). No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.
The programme of study consists of seven 20-point taught papers, together with a 40-point applied project or research project.
The programme consists of three compulsory papers (20 points each):
- MART 460 Research Methods
- MART 461 Marketing Theory
- MART 462 Advanced Marketing Analysis
and four elective papers chosen from the list below (20 points each) (your electives must include at least two MART papers):
- BSNS 401 The Environment of Business and Economics
- ENTR 411 Introduction to Entrepreneurship
- ENTR 415 New Venture Strategy
- MANT 454 Global Management
- MART 448 Advanced Business Analytics
- MART 463 Food Marketing
- MART 464 Consumer Behaviour
- MART 465 Retailing
- MART 466 Digital Marketing
- MART 467 Tourism Marketing
- MART 468 Branding
- MART 469 Advertising Planning and Concept Development
- MART 470 Special Topic in Marketing
plus one of the following project papers (40 points each):
- MART 501 Applied Project
- MART 580 Research Project
University of Otago Coursework Master's scholarships are open to both Domestic and International applicants. The scholarships are limited to 20 each year, and application invitations are restricted by a nomination system.
If you are interested in finding out more about our Master of Marketing programme, please contact the Director of Masters Programmes: