The PGDipCom endorsed in Marketing Management offers an advanced qualification in Marketing
Complete a selection of 400-level Marketing papers, in a flexible programme that can be structured to meet your requirements. It is available either as a full-time course taken over one year, or part-time over more than one year. The maximum period allowed for completion is three years.
If you’ve graduated with a BCom in Marketing (with a minimum B grade average across 72 points at 300-level), DipGrad or equivalent, this diploma offers you a chance to gain a higher qualification. Its status is similar to the BCom(Hons) degree but it is a taught programme which does not involve the completion of a research dissertation.
You may choose from any of the 400-level papers on offer (worth a total of 120 points excluding MART480), subject to the approval of Associate Professor Lisa McNeill. If you're considering continuing on to a Master of Commerce or Master of Marketing degree, your diploma must include the following papers:
MART460 Advanced Research Methods
This paper asks the question “why do we undertake research?” and considers the different forms of research that are applicable to Marketing. The paper picks up on some of the more practical elements of data collection methods you may have learnt in an undergraduate programme, and links these to different research philosophies. You will be asked to consider your own views on research, and develop a proposal for a research project linked to your particular interests in marketing. Overall, the paper will prepare you to undertake a research project of your own, such as an Honours dissertation, a Masters or a PhD.
MART461 Marketing Theory
This paper aims to create awareness and understanding of the different theoretical foundations of marketing thereby broadening and deepening your knowledge and perspective of marketing as an academic discipline, its role in organisations, as well as its broader social and economic functions.
MART462 Advanced Marketing Analysis
The applications of quantitative and qualitative research methods to marketing problems and the advancement of marketing theory. This paper will develop applied skills in research design and analysis.
Need more information on studying for a PGDipCom?
For further information on studying for a PGDipCom endorsed in Marketing Management, please take a look at the: