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Undergraduate programmes

Everyone uses marketing

Marketing provides an essential commercial perspective to just about every industry or organisation. Whether you are looking to ‘pound the corporate pavement’ or promote your career as a solo musician, marketing will help you!

Marketing at Otago is available either as a major subject in the BCom, or as a minor subject to complement other degree courses.

Read our Frequently Asked Questions for undergraduate Marketing students, if you have any queries about your course, assignments or examinations.

Take a look at the following undergraduate study options in Marketing at Otago:

Bachelor of Commerce (BCom) – Majoring in Marketing

The BCom is a three-year undergraduate degree. You can major in Marketing, combine it with another major (double major) or complete a double degree. In addition to completing the requirements of your Marketing major, all students starting a BCom must also complete the following core commerce papers.

100-level undergraduate Marketing Papers and Prescriptions

There is a standard set of papers to be completed by all BCom students, regardless of their major (indicated by the prefix BSNS).

View the BCom degree page for further information

Marketing Minor

A Marketing minor is perfect for students who have decided to study another commerce major or even a non-commerce degree, but would like to enhance this with a good grounding in marketing. A Marketing minor can be taken as part of a BCom, BA, BAppSc, BSc and BTheol and will be formally recognised on your academic transcript.

Take a look at further information on paper requirements for a BCom with a minor in Marketing

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Popular degree combinations

A BCom majoring in Marketing is a versatile degree that can be combined with a wide range of programmes at the University of Otago.

BCom (double Major)

You can combine your major in Marketing with a major in another commerce subject. This could lead to a double major in Accounting, Economics, Finance, Information Science, International Business, Management, or Tourism.

Alternatively, you can combine your major in Marketing with a major from almost any other discipline. Some popular double degree combinations are:

  • Bachelor of Arts (majoring in Art History and Theory, Communication Studies, Design, Film and Media Studies, Psychology)
  • Bachelor of Consumer Applied Science (majoring in Consumer Food Science, Design)
  • Bachelor of Physical Education (Exercise Prescription & Management Exercise & Sport Management, Sport & Leisure Studies)
  • Bachelor of Science (majoring in Psychology)
  • Bachelor of Laws
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