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Hong Liu image
Area of specialisation
  • International Business
  • Strategy
  • Marketing
Faculty / key office
  • Founding Director, China Business Centre, Manchester Business School
Education
  • BSc in Engineering, Beijing University of Science and Technology, China
  • MSc in Economics, Renmin University of China, Beijing, China
  • PhD in Marketing & Strategy, Warwick Business School, United Kingdom
  • Alumnus, International Teachers Programme (ITP), London Business School

International teaching and industry experience

Apart from two-years working experience as an engineer in China, I have been involved extensively in executive development programmes with an international nature, as course director, designer, and teacher.

I have directed training programmes for over 700 Chinese senior officials, including several vice ministers, and executives. I designed and taught strategy courses for senior executives of both EADS, headquartered in Paris, and of AstraZeneca, based in Manchester, with trainees from subsidiaries worldwide.

I was invited to participate in discussion about strategies for European integration in 1991 and 1992 where I worked with many world-renowned scholars and European officials. I have extensive consulting experience with the OECD, British, Bruneian, Polish and Chinese governments as well as multinationals.

Why Hong enjoys teaching in the MBA programme?

I am an active thinker, researcher, and writer, constantly reflecting advances and limitations in strategy in terms of theoretical development and applicability in the international context. The Otago MBA programme has the characteristics that match my interests, providing a platform to share my knowledge with the students and discuss critical issues with them.

What global perspective is reflected in Hong's course/teaching?

Today any business is international business, as is commonly acknowledged. The global perspective is reflected in my course through three aspects:

  1. The teaching materials, which incorporate most recent theoretical development worldwide, including relevant case studies
  2. In classroom discussions, examples and mini cases of global nature will be used to address strategic issues
  3. It is recognised that 'strategy' is culturally bound, and strategic issues will be examined particularly through the eyes of an emergent power, Chinese players. This is unique in this course or in the world, as almost all existent strategy textbooks are invariably based on Western perspectives.
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