| Area of specialisation | Corporate social responsibility Business ethics Sustainability |
|---|---|
| Faculty / key office | Associate Professor of Management, Business School, Sun Yat-sen University |
| Education | Ph.D. from Nankai University |
International teaching and industry experience
Dr Yin is an associate professor of management at the Business School in Sun Yat-sen University, China. Before she joined Sun Yat-sen University, she worked as an assistant professor in the University of International Business and Economics and an associate professor in Xi'an Jiaotong-Liverpool University. She holds a PhD from Nankai University, did her postdoctoral research in Harvard Business School, was a visiting research fellow in the Ivey Business School of Western University, an honorary professor in the University of Liverpool, UK and currently serves as an external research fellow in the Kiel University, Germany. She is also a fellow of Higher Education Academy (HEA) in the UK. She currently serves as an associate editor of the international journal Business Ethics: A European Review and is an editorial member of Business and Society, Management and Organization Review and Quarterly Journal of Management. She has published four teaching cases on CSR in China in the Harvard Business Publishing database.
Dr Yin has published over 30 articles in journals such as Journal of World Business, Journal of Business Ethics, Long Range Planning and Business & Society and is currently interested in CSR in the globalization context, sustainability implications of the sharing economy, and social innovation and entrepreneurship, especially through an institutional theory perspective. Dr Yin also has rich research and consulting experience through working for companies and organizations such as Syntao (a leading CSR consultancy in China), AccountAbility (UK) and the Centre of International Business Ethics in the past years. She has also advised the local Chinese governments on the responsible competitiveness of local industrial clusters and businesses. She used to serve as a member of the American Chamber Shanghai Business Council for Sustainability and Responsibility, and now is an expert in the CSR Think Tank affiliated with Southern Weekend, dedicated to actively contributing to the public-private collaboration on sustainability and CSR.
Why does Lynn enjoy teaching in the MBA programme?
“Education is not the filling of a pail, but the lighting of a fire.” As a strong believer in realizing purpose in life, I am passionate about integrating sustainability into my teaching and research and igniting the reflections and thinking about corporate responsibility and sustainability in my MBA classroom.
What global perspective is reflected in her teaching?
The international movement towards increased sustainability in the business environment is strong, but local differences vary greatly in their impact on the business community. A common challenge globally is staying current with development and policies that take the next step of meeting ever-more ambitious business sustainability goals. The course will take a managerial approach to the business and society relationships, emphasizing three main themes that are of vital importance to managers and organizations today: business ethics, sustainability and stakeholder management.