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Direct To Consumer Advertising of prescription medicines: for health or for profit?

A talk presented by Les Toop, Professor of General Practice, University of Otago, Christchurch.

Also available to view live via the internet. See details below.


Professor Les Toop will outline the history of Direct To Consumer Advertising (DTCA) in New Zealand, a practice that is only permitted and not prohibited here and in the United States. He will summarise the evidence with examples of why other countries see it as of net harm to public health, and provide an update on the politics around the position taken in the substantial new Therapeutic Products legislation that is currently open for consultation to replace the 1981 Medicines Act.


Les has been involved in promoting the rational use of medicines for three decades, in particular through education of prescribers, and was very involved in the campaign to ban DTCA in favour of greater independent consumer health information 15 years ago. Les has worked as a family doctor in Philipstown, Christchurch since 1986 and headed the Department of General Practice at University of Otago Christchurch from 1997 until earlier this year.

Link in live via internet

For those unable to be there in person, this seminar will also be offered by webinar. Details on how the webinar works and the link to connect.

Seminar poster

Direct To Consumer Advertising of prescription medicines: for health or for profit? (PDF)

All welcome

Date Friday, 6 September 2019
Time 12:30pm - 1:15pm
Audience All University,Public
Event Category Health Sciences
Event Type Public Lecture
Departmental Seminar
DepartmentPublic Health (Wellington)
LocationSmall Lecture Theatre, Level D, University of Otago Wellington

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