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GEND305 Gender and the Media


Explores societies’ constructions of gender as formative of, and reproduced by, media, and how that process is subject to change. Considers the production, consumption and circulation of media in various forms.

In this paper we ask how and why 'gender' and 'media' seem to have so much to do with each other. Why is 'the media' so influential in creating and perhaps changing ideas and practices of gender? Why are masculinity and femininity such prominent elements of our media fare, so constantly present that often we don't even notice them?
In the paper, we start with some of the theory that has tried to tackle these vexed questions. Armed with this theory, we go on to take a look at a variety of media and media issues (blockbuster and independent film, television, video, celebrity, the music and beauty industries, Internet and social media and phones). In each case we ask how media shapes gender, but also how gender shapes media.

Paper title Gender and the Media
Paper code GEND305
Subject Gender Studies
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $904.05
International Tuition Fees (NZD) $3,954.75

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18 200-level GEND or SOCI points or 108 points
GEND 205
Schedule C
Arts and Music
This paper is more suitable for students taking GEND or MFCO.
Teaching staff

Co-ordinator: Dr Annabel Cooper

Paper Structure
Key topics:
  • Theories of gender and media
  • Film
  • Television
  • Music
  • Beauty industry and advertising
  • Celebrity
  • Internet and social media
  • Mobile phones
Teaching Arrangements
There are two lectures per week and a tutorial for eight weeks of the paper. In most weeks there is also a 1-to-2-hour screening.

Text books are not required for this paper.

Graduate Attributes Emphasised
Critical thinking.
View more information about Otago's graduate attributes.
Learning Outcomes
By the end of the paper, students should:
  • Be able to discuss relationships between gender and media
  • Be able to critically analyse a media text
  • Have had practice in developing written and verbal arguments

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Second Semester

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Tuesday 12:00-12:50 28-34, 36-41
Thursday 12:00-12:50 28-34, 36-41


Stream Days Times Weeks
T1 Wednesday 15:00-15:50 30-34, 36-40