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MFCO205 Communication Research Methods

 

MFCO205

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Details

Introduction to communication research and methods used to conduct research on communication.

Communication Research Methods introduces students to the fundamental assumptions, principles and practices that are used in contemporary communication research. This practical knowledge is highly valued among prospective employers in government, corporate and community sectors. The paper assumes no prior knowledge of social science research and will guide students through to confidently undertake small-scale communication research projects.

Paper title Communication Research Methods
Paper code MFCO205
Subject Media, Film and Communication
EFTS 0.1500
Points 18 points
Teaching period Not offered in 2019
Domestic Tuition Fees (NZD) $886.35
International Tuition Fees (NZD) $3,766.35

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Prerequisite
18 MFCO or COMS points
Schedule C
Arts and Music
Contact
mfco@otago.ac.nz
Teaching staff
To be advised when next offered.
Paper Structure

The paper covers two key areas:

  • Assumptions, principles and practices, including ethical considerations, associated with quantitative methods used in communication research; and identifying appropriate tools to address a research question or hypothesis.
  • Assumptions, principles and practices, including ethical considerations, associated with qualitative methods used in communication research; and identifying appropriate methods to address a research question or issue.

These fundemental research methods are then combined utilizing online systems of data collection and analysis to present both quantitative and qualitative results in one research project.  The concept of Mixed Methods Research underlies this approach

Assessment:

  • Research proposal: 25%
  • Media Journal/Blog: 15%
  • In-Class Test: 20%
  • Research Report: 40%
Teaching Arrangements
Lectures and tutorials.
Textbooks
To be advised when next offered.
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Ethics, Information literacy, Research, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete the paper should be able to

  • Use analytical and applied skills to identify a communication problem or issue
  • Locate appropriate methods to analyse communication phenomena
  • Successfully plan, undertake and report upon a small research project utilizing both quantitative and qualitative research methods
  • Critically analyse communication research methods and findings reported in the media

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Timetable

Not offered in 2019

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard