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BMBA502 Marketing

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An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.

The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.

Paper title Marketing
Paper code BMBA502
Subject Business Administration
EFTS 0.125
Points 15 points
Teaching period(s) 1st Non standard period (17 January 2022 - 4 March 2022) (Distance learning)
4th Non standard period (13 June 2022 - 29 July 2022) (Distance learning)
Domestic Tuition Fees (NZD) $2,292.75
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Restriction
CMBA 502
Limited to
PGDipBusAdmin, MBA, PGDipHealMgt, MHealSc, PGCertEM, PGDipEM, PGDipFBLM, MFBLM
Eligibility
Enrolments for this paper require departmental permission. View more information about departmental permission.
Contact

mba.manager@otago.ac.nz

Teaching staff

Convenor: mba.manager@otago.ac.nz

Textbooks

Textbooks are not required for this paper

Graduate Attributes Emphasised
Global perspective, interdisciplinary perspective, lifelong learning, communication, critical thinking, information literacy, self-motivation, teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.

Students who successfully complete the paper will be able:
  • To understand the concepts of marketing as it applies to business
  • To consider the key impacts of marketing in differing economic environments
  • To explore the need for market research
  • To understand customer behaviour and apply that knowledge to business strategy
  • To consider business buying behaviours and their impacts
  • To explore segmentation, targeting and positioning and how they impact business
  • To understand marketing communications in a number of different forms
  • To align new products and pricing strategies within a number of differing businesses

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Timetable

1st Non standard period (17 January 2022 - 4 March 2022)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

4th Non standard period (13 June 2022 - 29 July 2022)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard