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Angelique BridsonAngelique Bridson
Graduate
Management, Marketing and Art History

Hundreds of thoroughbred enthusiasts from around the world admired the type and breeding of some of New Zealand's finest horses at the Karaka Sales this year.

For Angelique Bridson, the event was a particularly busy day at the office.

As a marketing executive for New Zealand Thoroughbred Marketing, her role to promote the New Zealand thoroughbred and its supporting industry saw her advocating the event to international interests, hosting a select panel of Australian media and ascertaining the editorial content for the first of the week's tri-weekly email newsletters.

It's an ideal job for a person with a love of horses, seeking a career in business with the ability to communicate well to a diverse range of stakeholders.

Angelique is no stranger to multi-tasking. At Otago, she completed an undergraduate degree that combined a Bachelor of Commerce in marketing and management and a Bachelor of Arts in art history.

"The business side of my degree really taught me what is required in the workplace. The arts, on the other hand, required a lot more free thinking and a broader perspective. They complemented one another really well."

Fundamentally, she says, both disciplines were concerned with human behaviour: what people do, their motivations and how they express themselves.

Angelique followed this up with a Master of Business degree, investigating branding in the thoroughbred industry. She then took off to London, working in personnel recruitment. Upon returning to New Zealand, she spied a marketing job in the thoroughbred industry email-newsletter, and before long found herself fully ensconced in the world of racing, bloodstock and - more recently - international travel.

"This is an industry full of opportunities for those with an interest in thoroughbreds," she says, noting, of course, that it helps to be promoting an outstanding product.

"New Zealand horses have a great reputation on the international stage. We're here to make sure everyone knows it."