NEW Zealanders are conducting a lot of research into cancer, according to a new University of Otago study.
The study, led by Dr Rose Richards of the Cancer Society Social and Behavioural Research Unit, shows a third of women and a quarter of men searching for cancer information over the past year.
Dr Richards said motivations for searching included their own cancer experience, concern about a possible symptom, an early detection result, or a family history of cancer.
“Most commonly, however, searchers were prompted by a family member or friend receiving a cancer diagnosis."