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The Otago Business School's Master of Business Data Science degree recognises the global demand for qualified Data Scientists.

Apply now for the Master of Business Data Science (MBusDataSc) through the Dunedin campus

Key information about the Master of Business Data Science (MBusDataSc):

  • 12 month duration
  • Taught on campus and through distance learning
  • Seven taught papers + either an applied or research project paper
  • Applicants normally require a B+ average (at 300 level) in an appropriate undergraduate degree
  • In considering an applicant's undergraduate qualification, regard will be given to the course of study followed to gain that qualification, as well as the applicant's performance
  • Applicants with relevant practical experience may also be considered
  • MBusDataSc brochure (PDF)

Regulations and online application for the MBusDataSc

Learn about the Regulations for the Master of Business Data Science and application details on the University of Otago website.

What is Data Science?

There is an enormous and increasing amount of data that is collected. Examples include not just traditional data such as sales transactions, but location data (GPS), interactions between people on social network, measurements of sleep patterns, medication being taken, state of health, and much much more.

A key challenge is then to make use of this wealth of data. How can we manage this data, and analyse it to exploit useful information that can guide decision making?

This emerging area goes under the name “Data Science”. There is growing demand for people, “Data Scientists”, who have the skills to manage and analyse enormous amounts of data using a range of techniques such as data mining, statistical techniques, and machine learning.

Data Scientist has been called the “Sexiest job of the 21st century”, and the unique combination of technical skills (stats, data management) and business understanding has been said to make Data Scientists “highly sought after and highly paid”.

Master of Business Data Science (MBusDataSc)

The MBusDataSc primary focus is to equip you to become a practitioner, allowing you to meet the needs of industry, and solve the data problems of the world. However, there will also be an alternative path that will focus on preparing students for research in the area (e.g. going on to do a masters by research or PhD).

The proposed degree is inherently multidisciplinary, featuring Information Science and Marketing, which gives the degree a strong business focus; as well as contributions from Computer Science and from Statistics.

Once you have completed the MBusDataSc you will have developed an advanced knowledge of data science. You will understand how data analysis can be used in business, including being able to identify opportunities to use data, be aware of ethical and privacy issues and possible mitigations, and be able to select appropriate means of presenting the results of analysis. You will be able to select and apply techniques to manage and analyse large collections of data.

Degree structure

The 180 point programme of study shall consist of eight compulsory papers. Papers are either taught in semester one, semester two or are full-year papers.

For detailed information about which papers you need to take, refer to the programme requirements on the MBusDataSc qualification page:

Master of Business Data Science (MBusDataSc)

Teaching style and methods

Papers within the MBusDataSc will be taught using a mixture of lectures, lab classes, and tutorials. In all papers, teaching and learning is done not just through contact time, but also through non-contact time, including a range of assessments.


For further information about the MBusDataSc please contact the programme coordinator:

Associate Professor Jeremiah Deng
Tel +64 3 479 8090
Office OBS 9.04
Email of Computing

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