Overview
Marketing looks at the world from the point of view of business and consumption. Therefore, it is important to understand how business can work to satisfy consumer needs and wants, in a world full of an ever-increasing variety of goods and services.
At the same time, Marketing needs to recognise that consumption contributes to the depletion of resources and an increase in social inequalities.
Its role, therefore, is to help consumers and producers work together for the common good of society.
Career opportunities
Who uses Marketing? Everyone does.
Marketing influences just about every industry and organisation you can think of, including professions such as accounting, law, medicine, engineering and the sciences, providing them with an essential commercial perspective and an understanding of the importance of building honest and mutually beneficial relationships.
Marketing is people-oriented and it offers careers that are exciting, challenging, and rewarding. As Otago’s courses are broad-based, our graduates are well equipped to work in a large variety of roles in organisations large and small, ranging across private, public, and not-for-profit sectors.
Contact details
Email marketing@otago.ac.nz
Website otago.ac.nz/marketing
Qualifications
- Bachelor of Commerce (BCom)
- Bachelor of Commerce with Honours (BCom(Hons))
- Diploma for Graduates (DipGrad)
- Postgraduate Diploma in Commerce (PGDipCom)
- Master of Commerce (MCom)
- Master of Marketing (MMart)
- Doctor of Philosophy (PhD)
Papers
See the full list of Marketing (MART) papers.
Programme Requirements
Bachelor of Commerce (BCom) majoring in Marketing
| Level | Papers | Points |
|---|---|---|
| 100-level | BSNS 112 Interpreting Business Data MART 112 Marketing Management BSNS 111 Business and Society, BSNS 113 Economic Principles and Policy, BSNS 114 Financial Decision Making, BSNS 115 Accounting and Information Systems – must normally be taken in first year of study | 18 18 72 |
| 200-level | MART 212 Understanding Markets Two of MART 201 Integrated Marketing Communications, MART 210 Consumer Behaviour, MART 211 Products to Market | 18 36 |
| 300-level | MART 301 Strategic Marketing Management three of MART 304, MART 305, MART 306, MART 308, MART 325, MART 326, MART 328, MART 329, MART 330, MART 333, MART 355 | 18 54 |
| Plus | 126 further points; must include 54 points at 200-level or above. Up to 90 points may be taken from outside Commerce. | 126 |
Every programme must include BSNS 111-115. At least three of these papers must be passed before enrolling in any 200-level Commerce paper, and all must be passed before enrolling in any 300-level Commerce paper. For single-degree BCom students, all five must be attempted in the first year of study or equivalent. STAT 110 or STAT 115 will be accepted as an alternative to BSNS 112 as a required paper or as part of the major subject requirements or as a prerequisite when: | ||
| Total | 360 |
Bachelor of Commerce with Honours (BCom(Hons)) in Marketing
| Papers |
|---|
*Further information will be available for this paper in early September. Prerequisites: |
Diploma for Graduates (DipGrad) endorsed in Advertising
| Papers required |
|---|
Note: Admission to this programme is subject to approval from the Head of the Department of Marketing. |
Note: Endorsement may require enrolment in papers totalling more than 120 points, depending on the extent of prior study in relevant subjects and whether the student wishes to be eligible for postgraduate study in the subject of endorsement.
Postgraduate Diploma in Commerce (PGDipCom) in Marketing
| Papers |
|---|
|
Master of Commerce (MCom) in Marketing
| Thesis |
|---|
|
Master of Marketing (MMart)
| Papers |
|---|
Three compulsory papers (20 points each): Four of the following elective papers, including at least two MART papers (20 points each):
Plus one of the following project papers (40 points each): |
Minor Subject Requirements
Marketing as a minor subject for a BA, MusB, BPA, BTheol, BSc, BAppSc, BCom, BHealSc or BASc degree
Available as a minor subject for a Bachelor of Arts (BA), Bachelor of Music (MusB), Bachelor of Performing Arts (BPA), Bachelor of Theology (BTheol), Bachelor of Science (BSc), Bachelor of Applied Science (BAppSc), Bachelor of Commerce (BCom), Bachelor of Health Science (BHealSc), or Bachelor of Arts and Science (BASc) degree
| Level | Papers | Points |
|---|---|---|
| 100-level | MART 112 Marketing Management | 18 |
| 200-level and above | Four MART papers at 200-level or above including at least two of: and at least one 300-level MART paper | 72 |
| Total | 90 |
