Overview
Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but Marketing Management means more than just selling.
Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.
Contact details
Email marketing@otago.ac.nz
Website otago.ac.nz/marketing
Qualifications
- Bachelor of Commerce (BCom)
- Bachelor of Commerce with Honours (BCom(Hons))
- Diploma for Graduates (DipGrad)
- Postgraduate Diploma in Commerce (PGDipCom)
- Master of Commerce (MCom)
- Master of Marketing (MMart)
- Doctor of Philosophy (PhD)
Papers
See the full list of Marketing (MART) papers.
Programme Requirements
Bachelor of Commerce (BCom) majoring in Marketing
| Level | Papers | Points |
|---|---|---|
| 100-level | BSNS 112 Interpreting Business Data MART 112 Marketing Management BSNS 111 Business and Society, BSNS 113 Economic Principles and Policy, BSNS 114 Financial Decision Making, BSNS 115 Accounting and Information Systems – must normally be taken in first year of study | 18 18 72 |
| 200-level | MART 212 Understanding Markets Two of MART 201 Integrated Marketing Communications, MART 210 Consumer Behaviour, MART 211 Products to Market | 18 36 |
| 300-level | MART 301 Strategic Marketing Management three of MART 304, MART 305, MART 306, MART 308, MART 325, MART 326, MART 328, MART 329, MART 330, MART 333, MART 355 | 18 54 |
| Plus | 126 further points; must include 54 points at 200-level or above. Up to 90 points may be taken from outside Commerce. | 126 |
Every programme must include BSNS 111-115. At least three of these papers must be passed before enrolling in any 200-level Commerce paper, and all must be passed before enrolling in any 300-level Commerce paper. For single-degree BCom students, all five must be attempted in the first year of study or equivalent. STAT 110 or STAT 115 will be accepted as an alternative to BSNS 112 as a required paper or as part of the major subject requirements or as a prerequisite when: | ||
| Total | 360 |
Bachelor of Commerce with Honours (BCom(Hons)) in Marketing
| Papers |
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*Further information will be available for this paper in early September. Prerequisites: |
Diploma for Graduates (DipGrad) endorsed in Advertising
| Papers required |
|---|
Note: Admission to this programme is subject to approval from the Head of the Department of Marketing. |
Note: Endorsement may require enrolment in papers totalling more than 120 points, depending on the extent of prior study in relevant subjects and whether the student wishes to be eligible for postgraduate study in the subject of endorsement.
Postgraduate Diploma in Commerce (PGDipCom) in Marketing
| Papers |
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Master of Commerce (MCom) in Marketing
| Thesis |
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Master of Marketing (MMart)
| Papers |
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Three compulsory papers (20 points each): Four of the following elective papers, including at least two MART papers (20 points each):
Plus one of the following project papers (40 points each): |
Minor Subject Requirements
Marketing as a minor subject for a BA, MusB, BPA, BTheol, BSc, BAppSc, BCom, BHealSc or BASc degree
Available as a minor subject for a Bachelor of Arts (BA), Bachelor of Music (MusB), Bachelor of Performing Arts (BPA), Bachelor of Theology (BTheol), Bachelor of Science (BSc), Bachelor of Applied Science (BAppSc), Bachelor of Commerce (BCom), Bachelor of Health Science (BHealSc), or Bachelor of Arts and Science (BASc) degree
| Level | Papers | Points |
|---|---|---|
| 100-level | MART 112 Marketing Management | 18 |
| 200-level and above | Four MART papers at 200-level or above including at least two of: and at least one 300-level MART paper | 72 |
| Total | 90 |
