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Craig Lee image 2020Senior Lecturer

Office OBS 2.50
Tel +64 3 479 8197
Email craig.lee@otago.ac.nz

Background

Dr Craig Lee joined the department in 2016. He holds a PhD in management, and a master’s and bachelor’s degree in hospitality and tourism management. Craig’s research focuses on entrepreneurship and innovation in hospitality and tourism. His key strengths lie in the design and administration of surveys (both in-person and online) and the analysis of quantitative data across a range of statistical techniques such as Partial Least Squares Path Modelling (PLSPM), Structural Equation Modelling (SEM), and Cluster Analysis. In addition, he is proficient in qualitative methods using interviews and the analysis of qualitative data through thematic analysis.

Craig’s research has been published in leading academic journals across tourism, business, and marketing. He also serves on the editorial boards of several academic journals including Tourism Management Perspectives and the Journal of Hospitality and Tourism Management. In addition, he has been involved in consultancy work within New Zealand and Australia’s tourism and hospitality industries. In 2018, Craig won the Otago Business School’s Best Emerging Researcher award.

Craig currently teaches undergraduate and postgraduate courses related to research methods and hospitality management. He has also taught subjects in entrepreneurship and small business, festivals and event management, tourism marketing, and business ethics. He is also actively supervising PhD and master’s-by-research students.

Among his service roles, Craig is currently the Chair of the Teaching and Learning Committee and the Undergraduate Course Adviser for the Department of Tourism. He was also a former Board Member of DunedinHOST (2017–2019), the primary industry body for tourism operators in and around Dunedin, New Zealand.

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Publications

Intason, M., Coetzee, W., & Lee, C. (2021). The development, implementation and challenges to water-saving practices in a water-stressed destination: A case study of the Songkran Festival, Thailand. International Journal of Event & Festival Management. Advance online publication. doi: 10.1108/IJEFM-10-2020-0065

Shaheer, I., Lee, C., & Carr, N. (2021). Factors motivating working holiday travel: The case of Latin American visitors to New Zealand. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584211003630

Jenkins, M., Houge Mackenzie, S., Hodge, K., Hargreaves, E. A., Calverley, J. R., & Lee, C. (2021). Physical activity and psychological well-being during the COVID-19 lockdown: Relationships with motivational quality and nature contexts. Frontiers in Sports & Active Living, 3, 637576. doi: 10.3389/fspor.2021.637576

Lee, C., & Hallak, R. (2020). Investigating the effects of offline and online social capital on tourism SME performance: A mixed-methods study of New Zealand entrepreneurs. Tourism Management, 80, 104128. doi: 10.1016/j.tourman.2020.104128

Hermann, U. P., Lee, C., Coetzee, W., & Boshoff, L. (2020). Predicting behavioural intentions of Craft Beer Festival attendees by their event experience. International Journal of Wine Business Research. Advance online publication. doi: 10.1108/ijwbr-05-2020-0019

Lee, C. (2017, March). Assessing experience at sporting events. Department of Tourism, University of Otago, Dunedin, New Zealand. [Department Seminar].

Other Research Output

Intason, M., Coetzee, W., & Lee, C. (2021). The development, implementation and challenges to water-saving practices in a water-stressed destination: A case study of the Songkran Festival, Thailand. International Journal of Event & Festival Management. Advance online publication. doi: 10.1108/IJEFM-10-2020-0065

Journal - Research Article

Jenkins, M., Houge Mackenzie, S., Hodge, K., Hargreaves, E. A., Calverley, J. R., & Lee, C. (2021). Physical activity and psychological well-being during the COVID-19 lockdown: Relationships with motivational quality and nature contexts. Frontiers in Sports & Active Living, 3, 637576. doi: 10.3389/fspor.2021.637576

Journal - Research Article

Shaheer, I., Lee, C., & Carr, N. (2021). Factors motivating working holiday travel: The case of Latin American visitors to New Zealand. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584211003630

Journal - Research Article

Hallak, R., Lee, C., & Onur, I. (2020). Examining healthy beverages in the hospitality industry: Evidence from Australia and New Zealand. British Food Journal, 122(2), 365-379. doi: 10.1108/BFJ-05-2019-0324

Journal - Research Article

Hermann, U. P., Lee, C., Coetzee, W., & Boshoff, L. (2020). Predicting behavioural intentions of Craft Beer Festival attendees by their event experience. International Journal of Wine Business Research. Advance online publication. doi: 10.1108/ijwbr-05-2020-0019

Journal - Research Article

Lee, C., & Hallak, R. (2020). Investigating the effects of offline and online social capital on tourism SME performance: A mixed-methods study of New Zealand entrepreneurs. Tourism Management, 80, 104128. doi: 10.1016/j.tourman.2020.104128

Journal - Research Article

Prayag, G., Mills, H., Lee, C., & Soscia, I. (2020). Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective. Journal of Business Research, 112, 373-384. doi: 10.1016/j.jbusres.2019.11.062

Journal - Research Article

Coetzee, W. J. L., Lee, C., & Faisal, A. (2019). Predicting intentions to revisit and recommend a sporting event using the event experience scale (EES). Event Management, 23(3), 303-314. doi: 10.3727/152599518X15403853721457

Journal - Research Article

Kumarasinghe, S., Lee, C., & Karunasekara, C. (2019). Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka. Journal of Quality Assurance in Hospitality & Tourism, 20(1), 44-65. doi: 10.1080/1528008X.2018.1483285

Journal - Research Article

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2019). Creativity and innovation in the restaurant sector: Supply-side processes and barriers to implementation. Tourism Management Perspectives, 31, 54-62. doi: 10.1016/j.tmp.2019.03.011

Journal - Research Article

Prayag, G., & Lee, C. (2019). Tourist motivation and place attachment: The mediating effects of service interactions with hotel employees. Journal of Travel & Tourism Marketing, 36(1), 90-106. doi: 10.1080/10548408.2018.1494087

Journal - Research Article

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing & Consumer Services, 40, 229-240. doi: 10.1016/j.jretconser.2017.10.014

Journal - Research Article

Lee, C., & Hallak, R. (2018). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis. Journal of Business Research, 88, 298-305. doi: 10.1016/j.jbusres.2017.12.004

Journal - Research Article

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Drivers of success in independent restaurants: A study of the Australian restaurant sector. Journal of Hospitality & Tourism Management, 29, 99-111. doi: 10.1016/j.jhtm.2016.06.003

Journal - Research Article

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and restaurant performance: A higher-order structural model. Tourism Management, 53, 215-228. doi: 10.1016/j.tourman.2015.09.017

Journal - Research Article

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2016). A qualitative study of innovation in the restaurant industry. Anatolia, 27(3), 367-376. doi: 10.1080/13032917.2016.1191769

Journal - Research Article

Hallak, R., Assaker, G., & Lee, C. (2015). Tourism entrepreneurship performance: The effects of place identity, self-efficacy, and gender. Journal of Travel Research, 54(1), 36-51. doi: 10.1177/0047287513513170

Journal - Research Article

Filep, S., Albrecht, J. N., Lee, C., & Coetzee, W. (2019). Special issue on CAUTHE 2017 conference: Time for big ideas? Re-thinking the field for tomorrow. Journal of Hospitality & Tourism Management, 38, 159-160. doi: 10.1016/j.jhtm.2018.04.003

Journal - Research Other

Intason, M., Coetzee, W., & Lee, C. (2019). The interplay between authenticity and commercialization in cultural festivals. Proceedings of the 28th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age. (pp. 531-533). Cairns, Australia: Central Queensland University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Coetzee, W., Hermann, U., & Du Plessis, L. (2018). Why should I come back? Predicting behavioural intentions of beer festival attendees by their event experience. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 582-585). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Sardeshmukh, S., & Hallak, R. (2018). Understanding the innovation development process in restaurants SMEs. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 111-124). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2017). Entrepreneurship in the fine-dining restaurant sector. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 875-878). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., & Coetzee, W. J. L. (2017). Event experience at sporting events: An assessment of the event experience scale. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 163-172). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2015). Innovation as driver of performance in the Australian restaurant industry. In E. Wilson & M. Witsel (Eds.), Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference: Rising tides and sea changes: Adaptation and innovation in tourism and hospitality. (pp. 224-234). Gold Coast, Australia: School of Business and Tourism, Southern Cross University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2012). Antecedents of business performance in small tourism firms: A conceptual framework and research propositions. Proceedings of World Business and Economics Research Conference. doi: 10.2139/ssrn.2184136

Conference Contribution - Published proceedings: Full paper

Intason, M., Coetzee, W., & Lee, C. (2019). The transformation of family leisure practices at the Songkran Festival, Thailand. In T. Walters, R. Kerr & E. J. Stewart (Eds.), The Diversity of Leisure: Proceedings of the Australian and New Zealand Association for Leisure Studies (ANZALS) 14th Biennial Conference. (pp. 73). Dunedin, New Zealand: Department of Tourism, University of Otago. Retrieved from https://www.otago.ac.nz/anzals2019

Conference Contribution - Published proceedings: Abstract

Coetzee, W., & Lee, C. (2017). The "ale" in female: The feminine voice at a craft beer fermentation fest. In M. van Niekerk & U. Couto (Eds.), Proceedings of the 4th International Conference on Events (ICE). (pp. 52-55). Orlando, FL: Rosen College of Hospitality Management. [Abstract]

Conference Contribution - Published proceedings: Abstract

Lee, C., & Hallak, R. (2017). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis [Extended abstract]. Proceedings of the 7th Global Innovation & Knowledge Assembly (GIKA) Conference. (pp. 299-300). Thomson Reuters. [Abstract]

Conference Contribution - Published proceedings: Abstract

Lee, C., Filep, S., Albrecht, J. N., & Coetzee, W. J. L. (Eds.). (2017). Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. Dunedin, New Zealand: Department of Tourism, University of Otago. 978p.

Conference Contribution - Edited volume of conference proceedings

Lee, C. (2015). Innovation, entrepreneurship, and business performance: A mixed methods study of the Australian restaurant sector (PhD). University of South Australia, Adelaide, Australia. Retrieved from http://researchoutputs.unisa.edu.au/11541.2/112058

Awarded Doctoral Degree

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