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Craig Lee image 2020Senior Lecturer

Office OBS 9.06
Tel +64 3 479 8197
Email craig.lee@otago.ac.nz

Background

Dr Craig Lee joined the department in 2016. He holds a PhD in management and a master’s and bachelor’s degree in hospitality and tourism management. Craig’s research focuses on entrepreneurship and innovation in hospitality and tourism. His key strengths lie in the design and administration of surveys (both in-person and online) and the analysis of quantitative data. In addition, he is proficient in qualitative methods using interviews and the analysis of qualitative data through thematic analysis.

Craig’s research is published in the leading tourism, marketing, and business journals. He also serves on the editorial boards of several academic journals including Tourism Management Perspectives and the Journal of Hospitality and Tourism Management. In addition, he is actively involved in consultancy work for New Zealand and Australia’s tourism and hospitality industries. Craig is the recipient of multiple awards within the Otago Business School (OBS) for Best Teaching Staff (2021), Best Emerging Researcher (2018), and Best OBS Citizen – Academic (2017).

Craig currently teaches undergraduate and postgraduate courses in research methods and hospitality management. He has also taught subjects in entrepreneurship and small business, festivals and event management, tourism marketing, and business ethics. He is actively supervising PhD and master’s-by-research students.

Among his service roles, Craig is the current Chair of the Teaching and Learning Committee and the Lead Undergraduate Course Adviser for the Department of Tourism. He was also a former Board Member of DunedinHOST (2017–2019), the primary industry body for tourism operators in and around Dunedin, New Zealand. Craig is available for media commentary on matters related to the hospitality industry.

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Publications

Abdullah, T., Carr, N., & Lee, C. (2022). Re-conceptualising the empowerment of local people in tourism. International Journal of Tourism Research, 24, 550-562. doi: 10.1002/jtr.2521

Abdullah, T., Carr, N., & Lee, C. (2022). The empowerment of street food vendors, a marginalised community within the hospitality industry. Tourism Recreation Research. Advance online publication. doi: 10.1080/02508281.2022.2076191

Prayag, G., Pung, J. M., Lee, C., & Chiappa, G. D. (2022). The self-concept and psychological antecedents of intention to recommend a heritage site: The moderating effects of visitor type. Tourism Management Perspectives, 42, 100962. doi: 10.1016/j.tmp.2022.100962

Hallak, R., Onur, I., & Lee, C. (2022). Consumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase. PLoS ONE, 17(5), e0267726. doi: 10.1371/journal.pone.0267726

Abdullah, T., Lee, C., & Carr, N. (2022). Conceptualising human and non-human marginalisation in tourism. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584221089735

Tseng, S. H.-Y., Higham, J., & Lee, C. (2022). Academic air travel cultures: A framework for reducing academic flying. In K. Bjørkdahl & A. S. Franco Duharte (Eds.), Academic flying and the means of communication. (pp. 327-353). Singapore: Palgrave Macmillan. doi: 10.1007/978-981-16-4911-0_13

Chapter in Book - Research

Abdullah, T., Carr, N., & Lee, C. (2022). Re-conceptualising the empowerment of local people in tourism. International Journal of Tourism Research, 24, 550-562. doi: 10.1002/jtr.2521

Journal - Research Article

Abdullah, T., Carr, N., & Lee, C. (2022). The empowerment of street food vendors, a marginalised community within the hospitality industry. Tourism Recreation Research. Advance online publication. doi: 10.1080/02508281.2022.2076191

Journal - Research Article

Abdullah, T., Lee, C., & Carr, N. (2022). Conceptualising human and non-human marginalisation in tourism. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584221089735

Journal - Research Article

Hallak, R., Onur, I., & Lee, C. (2022). Consumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase. PLoS ONE, 17(5), e0267726. doi: 10.1371/journal.pone.0267726

Journal - Research Article

Jenkins, M., Lee, C., Houge Mackenzie, S., Hargreaves, E. A., Hodge, K., & Calverley, J. (2022). Nature-based physical activity and hedonic and eudaimonic wellbeing: The mediating roles of motivational quality and nature relatedness. Frontiers in Psychology, 13, 783840. doi: 10.3389/fpsyg.2022.783840

Journal - Research Article

Lee, C., Pung, J. M., & Chiappa, G. D. (2022). Exploring the nexus of tradition, modernity, and innovation in restaurant SMEs. International Journal of Hospitality Management, 100, 103091. doi: 10.1016/j.ijhm.2021.103091

Journal - Research Article

Prayag, G., Pung, J. M., Lee, C., & Chiappa, G. D. (2022). The self-concept and psychological antecedents of intention to recommend a heritage site: The moderating effects of visitor type. Tourism Management Perspectives, 42, 100962. doi: 10.1016/j.tmp.2022.100962

Journal - Research Article

Hallak, R., Lee, C., & Onur, I. (2021). Health star ratings and beverage purchase intentions: A study of Australian and New Zealand hospitality consumers. Foods, 10, 2764. doi: 10.3390/foods10112764

Journal - Research Article

Hargreaves, E. A., Lee, C., Jenkins, M., Calverley, J. R., Hodge, K., & Houge Mackenzie, S. (2021). Changes in physical activity levels pre-, during and post-lockdown COVID-19 restrictions in New Zealand and the explanatory role of daily hassles. Frontiers in Psychology, 642954, 642954. doi: 10.3389/fpsyg.2021.642954

Journal - Research Article

Hermann, U. P., Lee, C., Coetzee, W., & Boshoff, L. (2021). Predicting behavioural intentions of Craft Beer Festival attendees by their event experience. International Journal of Wine Business Research, 33(2), 254-274. doi: 10.1108/ijwbr-05-2020-0019

Journal - Research Article

Intason, M., Coetzee, W., & Lee, C. (2021). The co-creation of the Songkran festival in Thailand and the co-destruction of its cultural significance. Event Management. Advance online publication. doi: 10.3727/152599521X16367300695708

Journal - Research Article

Intason, M., Coetzee, W., & Lee, C. (2021). The development, implementation and challenges to water-saving practices in a water-stressed destination: A case study of the Songkran Festival, Thailand. International Journal of Event & Festival Management. Advance online publication. doi: 10.1108/IJEFM-10-2020-0065

Journal - Research Article

Intason, M., Lee, C., & Coetzee, W. (2021). Examining the interplay between a hallmark cultural event, tourism, and commercial activities: A case study of the Songkran Festival. Journal of Hospitality & Tourism Management, 49, 508-518. doi: 10.1016/j.jhtm.2021.11.007

Journal - Research Article

Jenkins, M., Houge Mackenzie, S., Hodge, K., Hargreaves, E. A., Calverley, J. R., & Lee, C. (2021). Physical activity and psychological well-being during the COVID-19 lockdown: Relationships with motivational quality and nature contexts. Frontiers in Sports & Active Living, 3, 637576. doi: 10.3389/fspor.2021.637576

Journal - Research Article

Luong, A., & Lee, C. (2021). The influence of entrepreneurial desires and self-efficacy on the entrepreneurial intentions of New Zealand tourism and hospitality students. Journal of Hospitality & Tourism Education. Advance online publication. doi: 10.1080/10963758.2021.1963751

Journal - Research Article

Shaheer, I., Lee, C., & Carr, N. (2021). Factors motivating working holiday travel: The case of Latin American visitors to New Zealand. Tourism & Hospitality Research, 21(3), 330-343. doi: 10.1177/14673584211003630

Journal - Research Article

Hallak, R., Lee, C., & Onur, I. (2020). Examining healthy beverages in the hospitality industry: Evidence from Australia and New Zealand. British Food Journal, 122(2), 365-379. doi: 10.1108/BFJ-05-2019-0324

Journal - Research Article

Lee, C., & Hallak, R. (2020). Investigating the effects of offline and online social capital on tourism SME performance: A mixed-methods study of New Zealand entrepreneurs. Tourism Management, 80, 104128. doi: 10.1016/j.tourman.2020.104128

Journal - Research Article

Prayag, G., Mills, H., Lee, C., & Soscia, I. (2020). Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective. Journal of Business Research, 112, 373-384. doi: 10.1016/j.jbusres.2019.11.062

Journal - Research Article

Coetzee, W. J. L., Lee, C., & Faisal, A. (2019). Predicting intentions to revisit and recommend a sporting event using the event experience scale (EES). Event Management, 23(3), 303-314. doi: 10.3727/152599518X15403853721457

Journal - Research Article

Kumarasinghe, S., Lee, C., & Karunasekara, C. (2019). Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka. Journal of Quality Assurance in Hospitality & Tourism, 20(1), 44-65. doi: 10.1080/1528008X.2018.1483285

Journal - Research Article

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2019). Creativity and innovation in the restaurant sector: Supply-side processes and barriers to implementation. Tourism Management Perspectives, 31, 54-62. doi: 10.1016/j.tmp.2019.03.011

Journal - Research Article

Prayag, G., & Lee, C. (2019). Tourist motivation and place attachment: The mediating effects of service interactions with hotel employees. Journal of Travel & Tourism Marketing, 36(1), 90-106. doi: 10.1080/10548408.2018.1494087

Journal - Research Article

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing & Consumer Services, 40, 229-240. doi: 10.1016/j.jretconser.2017.10.014

Journal - Research Article

Lee, C., & Hallak, R. (2018). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis. Journal of Business Research, 88, 298-305. doi: 10.1016/j.jbusres.2017.12.004

Journal - Research Article

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Drivers of success in independent restaurants: A study of the Australian restaurant sector. Journal of Hospitality & Tourism Management, 29, 99-111. doi: 10.1016/j.jhtm.2016.06.003

Journal - Research Article

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and restaurant performance: A higher-order structural model. Tourism Management, 53, 215-228. doi: 10.1016/j.tourman.2015.09.017

Journal - Research Article

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2016). A qualitative study of innovation in the restaurant industry. Anatolia, 27(3), 367-376. doi: 10.1080/13032917.2016.1191769

Journal - Research Article

Hallak, R., Assaker, G., & Lee, C. (2015). Tourism entrepreneurship performance: The effects of place identity, self-efficacy, and gender. Journal of Travel Research, 54(1), 36-51. doi: 10.1177/0047287513513170

Journal - Research Article

Filep, S., Albrecht, J. N., Lee, C., & Coetzee, W. (2019). Special issue on CAUTHE 2017 conference: Time for big ideas? Re-thinking the field for tomorrow. Journal of Hospitality & Tourism Management, 38, 159-160. doi: 10.1016/j.jhtm.2018.04.003

Journal - Research Other

Intason, M., Coetzee, W., & Lee, C. (2019). The interplay between authenticity and commercialization in cultural festivals. Proceedings of the 28th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age. (pp. 531-533). Cairns, Australia: Central Queensland University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Coetzee, W., Hermann, U., & Du Plessis, L. (2018). Why should I come back? Predicting behavioural intentions of beer festival attendees by their event experience. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 582-585). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Sardeshmukh, S., & Hallak, R. (2018). Understanding the innovation development process in restaurants SMEs. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 111-124). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2017). Entrepreneurship in the fine-dining restaurant sector. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 875-878). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., & Coetzee, W. J. L. (2017). Event experience at sporting events: An assessment of the event experience scale. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 163-172). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2015). Innovation as driver of performance in the Australian restaurant industry. In E. Wilson & M. Witsel (Eds.), Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference: Rising tides and sea changes: Adaptation and innovation in tourism and hospitality. (pp. 224-234). Gold Coast, Australia: School of Business and Tourism, Southern Cross University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2012). Antecedents of business performance in small tourism firms: A conceptual framework and research propositions. Proceedings of World Business and Economics Research Conference. doi: 10.2139/ssrn.2184136

Conference Contribution - Published proceedings: Full paper

Su, O., & Lee, C. (2021). Predicting frequent flyer programs choice: An application of multinomial logit model. Proceedings of the 31st Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Transformations in Uncertain Times, Future Perfect in Tourism, Hospitality and Events. (pp. 527). Retrieved from https://cauthe.org/

Conference Contribution - Published proceedings: Abstract

Intason, M., Coetzee, W., & Lee, C. (2019). The transformation of family leisure practices at the Songkran Festival, Thailand. In T. Walters, R. Kerr & E. J. Stewart (Eds.), The Diversity of Leisure: Proceedings of the Australian and New Zealand Association for Leisure Studies (ANZALS) 14th Biennial Conference. (pp. 73). Dunedin, New Zealand: Department of Tourism, University of Otago. Retrieved from https://www.otago.ac.nz/anzals2019

Conference Contribution - Published proceedings: Abstract

Coetzee, W., & Lee, C. (2017). The "ale" in female: The feminine voice at a craft beer fermentation fest. In M. van Niekerk & U. Couto (Eds.), Proceedings of the 4th International Conference on Events (ICE). (pp. 52-55). Orlando, FL: Rosen College of Hospitality Management. [Abstract]

Conference Contribution - Published proceedings: Abstract

Lee, C., & Hallak, R. (2017). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis [Extended abstract]. Proceedings of the 7th Global Innovation & Knowledge Assembly (GIKA) Conference. (pp. 299-300). Thomson Reuters. [Abstract]

Conference Contribution - Published proceedings: Abstract

Lee, C., Filep, S., Albrecht, J. N., & Coetzee, W. J. L. (Eds.). (2017). Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. Dunedin, New Zealand: Department of Tourism, University of Otago. 978p.

Conference Contribution - Edited volume of conference proceedings

Tseng, S. H.-Y., Higham, J., & Lee, C. (2021, November). To fly or not to fly, is that the question? Understanding academic flying practices at a geographically isolated university. Verbal presentation at the 3rd Transport Research Network (TRN) Symposium, Dunedin, New Zealand.

Conference Contribution - Verbal presentation and other Conference outputs

Lee, C. (2017, March). Assessing experience at sporting events. Department of Tourism, University of Otago, Dunedin, New Zealand. [Department Seminar (University of Otago)].

Other Research Output

Lee, C. (2015). Innovation, entrepreneurship, and business performance: A mixed methods study of the Australian restaurant sector (PhD). University of South Australia, Adelaide, Australia. Retrieved from http://researchoutputs.unisa.edu.au/11541.2/112058

Awarded Doctoral Degree

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