Office: Commerce 2.50
Tel: 64 3 479 8197
Dr Craig Lee is a lecturer in the Department of Tourism. He was previously a PhD candidate and sessional lecture at the University of South Australia, Adelaide, Australia before joining the University of Otago in 2016. Across his teaching experience he has taught hospitality and tourism subjects related to research methods, enterprise management, entrepreneurship and small business, festivals and event management, marketing, and business ethics.
Craig’s current research interests lie in the fields of innovation and entrepreneurship in hospitality and tourism, with the goal of identifying how these two factors can enhance the performance of small and medium sized hospitality enterprises. His work in this area, applying Structural Equation Modelling, Partial Least Squares Path Modelling, and Qualitative methods, has been published in leading academic journals such as Tourism Management and the Journal of Travel Research. In addition, Craig has been involved in consultancy work within Australia’s restaurant industry. He is currently the Undergraduate Course Adviser for the Department of Tourism, serves on several editorial boards including Tourism Management Perspectives, and is a Board Member of DunedinHOST, the primary industry body for tourism operators in and around Dunedin, New Zealand.
Lee, C., & Hallak, R. (2017). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis. Journal of Business Research. Advance online publication. doi: 10.1016/j.jbusres.2017.12.004
Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2017). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing & Consumer Services. Advance online publication. doi: 10.1016/j.jretconser.2017.10.014
Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2017). Entrepreneurship in the fine-dining restaurant sector. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 875-878). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]
Lee, C., & Coetzee, W. J. L. (2017). Event experience at sporting events: An assessment of the event experience scale. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 163-172). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]
Coetzee, W., & Lee, C. (2017). The "ale" in female: The feminine voice at a craft beer fermentation fest. In M. van Niekerk & U. Couto (Eds.), Proceedings of the 4th International Conference on Events (ICE). (pp. 52-55). Orlando, FL: Rosen College of Hospitality Management. [Abstract]