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Senior LecturerCraig Lee image 2020

Office OBS 2.50
Tel +64 3 479 8197
Email craig.lee@otago.ac.nz

Background

Dr Craig Lee joined the department in 2016. He was previously a PhD candidate and sessional lecture at the University of South Australia. Craig holds a Bachelor’s, Master’s, and PhD in hospitality and tourism management. He teaches undergraduate, postgraduate, and online courses related to research methods, hospitality management, entrepreneurship and small business, festivals and event management, marketing, and business ethics. He is also actively supervising PhD and Masters by Research students.

Craig’s current research focus is in the fields of innovation and entrepreneurship in hospitality and tourism. His key strengths lie in the design and administration of surveys (both in-person and online) and the analysis of quantitative data across a range of statistical techniques such as Partial Least Squares Path Modelling (PLSPM), Structural Equation Modelling (SEM), and Cluster Analysis. In addition, he is proficient in qualitative methods using interviews and the analysis of qualitative data through thematic analysis.

Craig’s work has been published in leading academic journals across tourism, business, and marketing. In addition, he has been involved in consultancy work within New Zealand and Australia’s tourism and hospitality industries. In 2018, Craig won the Otago Business School’s Best Emerging Researcher award.

Craig is currently the Undergraduate Course Adviser for the Department of Tourism, serves on several editorial boards including Tourism Management Perspectives, and is a former Board Member of DunedinHOST (2017-2019), the primary industry body for tourism operators in and around Dunedin, New Zealand.

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Publications

Hallak, R., Lee, C., & Onur, I. (2020). Examining healthy beverages in the hospitality industry: Evidence from Australia and New Zealand. British Food Journal, 122(2), 365-379. doi: 10.1108/BFJ-05-2019-0324

Prayag, G., Mills, H., Lee, C., & Soscia, I. (2020). Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective. Journal of Business Research, 112, 373-384. doi: 10.1016/j.jbusres.2019.11.062

Kumarasinghe, S., Lee, C., & Karunasekara, C. (2019). Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka. Journal of Quality Assurance in Hospitality & Tourism, 20(1), 44-65. doi: 10.1080/1528008X.2018.1483285

Coetzee, W. J. L., Lee, C., & Faisal, A. (2019). Predicting intentions to revisit and recommend a sporting event using the event experience scale (EES). Event Management, 23(3), 303-314. doi: 10.3727/152599518X15403853721457

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2019). Creativity and innovation in the restaurant sector: Supply-side processes and barriers to implementation. Tourism Management Perspectives, 31, 54-62. doi: 10.1016/j.tmp.2019.03.011

Other Research Output

Lee, C. (2017, March). Assessing experience at sporting events. Department of Tourism, University of Otago, Dunedin, New Zealand. [Department Seminar].

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Journal - Research Article

Hallak, R., Lee, C., & Onur, I. (2020). Examining healthy beverages in the hospitality industry: Evidence from Australia and New Zealand. British Food Journal, 122(2), 365-379. doi: 10.1108/BFJ-05-2019-0324

Prayag, G., Mills, H., Lee, C., & Soscia, I. (2020). Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective. Journal of Business Research, 112, 373-384. doi: 10.1016/j.jbusres.2019.11.062

Kumarasinghe, S., Lee, C., & Karunasekara, C. (2019). Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka. Journal of Quality Assurance in Hospitality & Tourism, 20(1), 44-65. doi: 10.1080/1528008X.2018.1483285

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2019). Creativity and innovation in the restaurant sector: Supply-side processes and barriers to implementation. Tourism Management Perspectives, 31, 54-62. doi: 10.1016/j.tmp.2019.03.011

Coetzee, W. J. L., Lee, C., & Faisal, A. (2019). Predicting intentions to revisit and recommend a sporting event using the event experience scale (EES). Event Management, 23(3), 303-314. doi: 10.3727/152599518X15403853721457

Prayag, G., & Lee, C. (2019). Tourist motivation and place attachment: The mediating effects of service interactions with hotel employees. Journal of Travel & Tourism Marketing, 36(1), 90-106. doi: 10.1080/10548408.2018.1494087

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing & Consumer Services, 40, 229-240. doi: 10.1016/j.jretconser.2017.10.014

Lee, C., & Hallak, R. (2018). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis. Journal of Business Research, 88, 298-305. doi: 10.1016/j.jbusres.2017.12.004

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2016). A qualitative study of innovation in the restaurant industry. Anatolia, 27(3), 367-376. doi: 10.1080/13032917.2016.1191769

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Drivers of success in independent restaurants: A study of the Australian restaurant sector. Journal of Hospitality & Tourism Management, 29, 99-111. doi: 10.1016/j.jhtm.2016.06.003

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and restaurant performance: A higher-order structural model. Tourism Management, 53, 215-228. doi: 10.1016/j.tourman.2015.09.017

Hallak, R., Assaker, G., & Lee, C. (2015). Tourism entrepreneurship performance: The effects of place identity, self-efficacy, and gender. Journal of Travel Research, 54(1), 36-51. doi: 10.1177/0047287513513170

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Journal - Research Other

Filep, S., Albrecht, J. N., Lee, C., & Coetzee, W. (2019). Special issue on CAUTHE 2017 conference: Time for big ideas? Re-thinking the field for tomorrow. Journal of Hospitality & Tourism Management, 38, 159-160. doi: 10.1016/j.jhtm.2018.04.003

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Conference Contribution - Published proceedings: Full paper

Intason, M., Coetzee, W., & Lee, C. (2019). The interplay between authenticity and commercialization in cultural festivals. Proceedings of the 28th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age. (pp. 531-533). Cairns, Australia: Central Queensland University. [Full Paper]

Lee, C., Coetzee, W., Hermann, U., & Du Plessis, L. (2018). Why should I come back? Predicting behavioural intentions of beer festival attendees by their event experience. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 582-585). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Lee, C., Sardeshmukh, S., & Hallak, R. (2018). Understanding the innovation development process in restaurants SMEs. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 111-124). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2017). Entrepreneurship in the fine-dining restaurant sector. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 875-878). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Lee, C., & Coetzee, W. J. L. (2017). Event experience at sporting events: An assessment of the event experience scale. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 163-172). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2015). Innovation as driver of performance in the Australian restaurant industry. In E. Wilson & M. Witsel (Eds.), Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference: Rising tides and sea changes: Adaptation and innovation in tourism and hospitality. (pp. 224-234). Gold Coast, Australia: School of Business and Tourism, Southern Cross University. [Full Paper]

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2012). Antecedents of business performance in small tourism firms: A conceptual framework and research propositions. Proceedings of World Business and Economics Research Conference. doi: 10.2139/ssrn.2184136

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Conference Contribution - Published proceedings: Abstract

Intason, M., Coetzee, W., & Lee, C. (2019). The transformation of family leisure practices at the Songkran Festival, Thailand. In T. Walters, R. Kerr & E. J. Stewart (Eds.), The Diversity of Leisure: Proceedings of the Australian and New Zealand Association for Leisure Studies (ANZALS) 14th Biennial Conference. (pp. 73). Dunedin, New Zealand: Department of Tourism, University of Otago. Retrieved from https://www.otago.ac.nz/anzals2019

Coetzee, W., & Lee, C. (2017). The "ale" in female: The feminine voice at a craft beer fermentation fest. In M. van Niekerk & U. Couto (Eds.), Proceedings of the 4th International Conference on Events (ICE). (pp. 52-55). Orlando, FL: Rosen College of Hospitality Management. [Abstract]

Lee, C., & Hallak, R. (2017). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis [Extended abstract]. Proceedings of the 7th Global Innovation & Knowledge Assembly (GIKA) Conference. (pp. 299-300). Thomson Reuters. [Abstract]

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Conference Contribution - Edited volume of conference proceedings

Lee, C., Filep, S., Albrecht, J. N., & Coetzee, W. J. L. (Eds.). (2017). Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. Dunedin, New Zealand: Department of Tourism, University of Otago. 978p.

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Awarded Doctoral Degree

Lee, C. (2015). Innovation, entrepreneurship, and business performance: A mixed methods study of the Australian restaurant sector (PhD). University of South Australia, Adelaide, Australia. Retrieved from http://researchoutputs.unisa.edu.au/11541.2/112058

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