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Dr Craig Lee

LecturerCraig Lee_LoRes

Office: Commerce 2.50
Tel: 64 3 479 8197
Email: craig.lee@otago.ac.nz

Background

Dr Craig Lee is a lecturer in the Department of Tourism. He was previously a PhD candidate and sessional lecture at the University of South Australia, Adelaide, Australia before joining the University of Otago in 2016. Across his teaching experience he has taught hospitality and tourism subjects related to research methods, enterprise management, entrepreneurship and small business, festivals and event management, marketing, and business ethics.

Craig’s current research interests lie in the fields of innovation and entrepreneurship in hospitality and tourism, with the goal of identifying how these two factors can enhance the performance of small and medium sized hospitality enterprises. His work in this area, applying Structural Equation Modelling, Partial Least Squares Path Modelling, and Qualitative methods, has been published in leading academic journals such as Tourism Management and the Journal of Travel Research. In addition, Craig has been involved in consultancy work within Australia’s restaurant industry. He is currently the Undergraduate Course Adviser for the Department of Tourism, serves on several editorial boards including Tourism Management Perspectives, and is a Board Member of DunedinHOST, the primary industry body for tourism operators in and around Dunedin, New Zealand.

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Publications

Prayag, G., & Lee, C. (2018). Tourist motivation and place attachment: The mediating effects of service interactions with hotel employees. Journal of Travel & Tourism Marketing. Advance online publication. doi: 10.1080/10548408.2018.1494087

Kumarasinghe, S., Lee, C., & Karunasekara, C. (2018). Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka. Journal of Quality Assurance in Hospitality & Tourism. Advance online publication. doi: 10.1080/1528008X.2018.1483285

Lee, C., & Hallak, R. (2018). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis. Journal of Business Research, 88, 298-305. doi: 10.1016/j.jbusres.2017.12.004

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing & Consumer Services, 40, 229-240. doi: 10.1016/j.jretconser.2017.10.014

Lee, C., Coetzee, W., Hermann, U., & Du Plessis, L. (2018). Why should I come back? Predicting behavioural intentions of beer festival attendees by their event experience. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 582-585). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Journal - Research Article

Prayag, G., & Lee, C. (2018). Tourist motivation and place attachment: The mediating effects of service interactions with hotel employees. Journal of Travel & Tourism Marketing. Advance online publication. doi: 10.1080/10548408.2018.1494087

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing & Consumer Services, 40, 229-240. doi: 10.1016/j.jretconser.2017.10.014

Lee, C., & Hallak, R. (2018). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis. Journal of Business Research, 88, 298-305. doi: 10.1016/j.jbusres.2017.12.004

Kumarasinghe, S., Lee, C., & Karunasekara, C. (2018). Comparing local and foreign perceptions of service quality of five-star hotels in Sri Lanka. Journal of Quality Assurance in Hospitality & Tourism. Advance online publication. doi: 10.1080/1528008X.2018.1483285

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2016). A qualitative study of innovation in the restaurant industry. Anatolia, 27(3), 367-376. doi: 10.1080/13032917.2016.1191769

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Drivers of success in independent restaurants: A study of the Australian restaurant sector. Journal of Hospitality & Tourism Management, 29, 99-111. doi: 10.1016/j.jhtm.2016.06.003

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and restaurant performance: A higher-order structural model. Tourism Management, 53, 215-228. doi: 10.1016/j.tourman.2015.09.017

Hallak, R., Assaker, G., & Lee, C. (2015). Tourism entrepreneurship performance: The effects of place identity, self-efficacy, and gender. Journal of Travel Research, 54(1), 36-51. doi: 10.1177/0047287513513170

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Conference Contribution - Published proceedings: Full paper

Lee, C., Coetzee, W., Hermann, U., & Du Plessis, L. (2018). Why should I come back? Predicting behavioural intentions of beer festival attendees by their event experience. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 582-585). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Lee, C., Sardeshmukh, S., & Hallak, R. (2018). Understanding the innovation development process in restaurants SMEs. In T. Young, G. McGinnis & P. Stolk (Eds.), Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference. (pp. 111-124). Newcastle, Australia: Newcastle Business School, The University of Newcastle. [Full Paper]

Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2017). Entrepreneurship in the fine-dining restaurant sector. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 875-878). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Lee, C., & Coetzee, W. J. L. (2017). Event experience at sporting events: An assessment of the event experience scale. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 163-172). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

Lee, C., Sardeshmukh, S. R., & Hallak, R. (2015). Innovation as driver of performance in the Australian restaurant industry. In E. Wilson & M. Witsel (Eds.), Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference: Rising tides and sea changes: Adaptation and innovation in tourism and hospitality. (pp. 224-234). Gold Coast, Australia: School of Business and Tourism, Southern Cross University. [Full Paper]

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2012). Antecedents of business performance in small tourism firms: A conceptual framework and research propositions. Proceedings of World Business and Economics Research Conference. doi: 10.2139/ssrn.2184136

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Conference Contribution - Published proceedings: Abstract

Coetzee, W., & Lee, C. (2017). The "ale" in female: The feminine voice at a craft beer fermentation fest. In M. van Niekerk & U. Couto (Eds.), Proceedings of the 4th International Conference on Events (ICE). (pp. 52-55). Orlando, FL: Rosen College of Hospitality Management. [Abstract]

Lee, C., & Hallak, R. (2017). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis [Extended abstract]. Proceedings of the 7th Global Innovation & Knowledge Assembly (GIKA) Conference. (pp. 299-300). Thomson Reuters. [Abstract]

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Conference Contribution - Edited volume of conference proceedings

Lee, C., Filep, S., Albrecht, J. N., & Coetzee, W. J. L. (Eds.). (2017). Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. Dunedin, New Zealand: Department of Tourism, University of Otago. 978p.

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Awarded Doctoral Degree

Lee, C. (2015). Innovation, entrepreneurship, and business performance: A mixed methods study of the Australian restaurant sector (PhD). University of South Australia, Adelaide, Australia. Retrieved from http://researchoutputs.unisa.edu.au/11541.2/112058

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