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Diploma for Graduates endorsed in Sports Business DipGrad (Sports Business)

Sport is a multi-billion dollar global growth industry and a rapidly developing sector of the New Zealand economy.

In recent years that sports industry, both in New Zealand and elsewhere, has grown exponentially, and become increasingly business-orientated. Sport-related business development extends across various sectors of the economy, including:

  • Sports marketing
  • Sports law
  • Sport-related tourism
  • Events and conventions management
  • Sports management
  • Venue and facilities management
  • The personal fitness industry
  • Athlete/sport management companies

Read more about the Sports Business Industry

Find out about the DipGrad (Sports Business)

Information for DipGrad (Sports Business) applicants

The DipGrad is intended for students who have earned a degree. In some cases a student who has not earned a degree may also be eligible.

Contact the DipGrad Director for advice on your options, if you are thinking of doing a DipGrad.

You will then need to complete the online application process to apply for the DipGrad programme and select your papers. This is the usual enrolment process that starts with an online application and ends with a form for course approval. This form needs to be signed by the DipGrad Director.

While the DipGrad requires you to do at least seven papers, of which at least four are at 300-level, not all papers at the University are worth 18 points, so the regulations regarding the DipGrad are given directly in terms of points.

Summary of application process:

  1. Contact the Director
  2. Submit an online application form
  3. When you receive your form for course approval, go to the Director to have it signed

Contact Details for the DipGrad (Sports Business)

Diploma for Graduates Programme Director


For Tourism-specific enquiries contact Professor James Higham


Programme requirements for the DipGrad (Sports Business)

120pts (72 points at/or above 300-level)

Core Papers

Two of

Four of


Subject information for the DipGrad (Sports Business)

BSNS105 - Management and Organisations
Develops understanding of individual and group behaviour, communications, and the management of operations and human resources within organisations.

MANT101 - Managing Performance
Individual and group behaviour, communications, and the management of operations and human resources within organisations

TOUR216 - Sport Tourism
An application of tourism development concepts and themes to the subject of sport tourism. Critical consideration of theoretical and applied aspects of sport tourism in the context of their manifestations in space and time. Management implications and strategies relevant to the sustainable development of sport tourism businesses and destinations.

MART207 - Sports Marketing
An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.

PHSE204 - History of Sport
An introduction to the historical study of sport via the intellectual frameworks of cultural and social history.

PHSE206 - Sociology of Sport
The significance of physical activity and sport in contemporary society and an understanding of the characteristics and processes of sport in the modern world.

TOUR304 - Event and Conventions Management
Principles of meetings, event and festival management. Topics include the significance of conventions and events, conventions and meetings design, management planning processes, methods and evaluation of conventions and events, infrastructural requirements, impacts, volunteers, sponsorship, programming, event planning and development.

TOUR305 - Tourism Product Development
An introduction to analysis of existing tourism products and the development of new tourism products, including how particular narratives are constructed to tell a story to be associated with the product. Also, this paper presents a framework, within persuasive communication, for managing consumer behaviour at the site where a product is offered.

PHSE333 - Leisure Dimensions
Historical perspectives on leisure behaviour; the role and scale of contemporary recreation and leisure; social, economic and behavioural determinants of the demand for recreation; the identification and evaluation of recreational resources.

PHSE339 - Sports Governance and Administration
An introduction to organisation theory and its application to New Zealand sport agencies. An overview of the sport delivery system in New Zealand is presented with an emphasis on the relationships between the various organisations. Involves a review of the context within which organisations operate, examining their roles and structures along with the key issues they face.

PHSE340 - Sports Management and Strategy
An examination of selected principles of management and public administration considered important to New Zealand sport organisations.

PHSE 422 - Sport and Leisure Policy
An examination of sport and leisure policy formulation at the national, regional and local levels. Analyses social policy with respect to sport and leisure.

PHSE 430 - Critical Aspects of Sport Management
An analysis of sport management, using the application of critical theory to develop practice. There will be an opportunity to examine, discuss, and critique contemporary sport management issues.


1. Nature of the Diploma

The Diploma for Graduates is a justifiable and academically feasible programme of study, designed for graduates and others with equivalent qualifications or experience, who require additional training with or without the objective of undertaking postgraduate study in that discipline; or training in another discipline without the necessity to undertake another full degree programme; or who wish to extend their knowledge of an area of study or bring it up to date; or who wish to gain the equivalent of an additional major subject; or who wish to satisfy the requirements of an external professional body.

2. Admission to the Programme

(a) Admission to the programme shall be subject to the approval of the Senate.

(b) Every applicant shall
   (i) have been admitted to a degree or a diploma of a university in New Zealand; and
   (ii) have attained a satisfactory standard of performance in that degree or diploma; or
   (iii) have submitted evidence satisfactory to the Senate of previous training and experience appropriate to the planned programme of study.

3. Subjects of Study

The diploma may be taken in any subject or combination of subjects which constitutes a justifiable and academically feasible programme, taking into account the prior qualifications and experience of the candidate concerned. The papers to be included shall be decided in consultation with the Programme Director and the Heads of the Departments concerned.

4. Structure of the Programme

(a) Every programme of study for the diploma shall
   (i) consist of papers worth at least 120 points;
   (ii) include at least 72 points for papers at or above 300-level;
   (iii) include such other work as may be prescribed in particular cases.

(b) The Diploma may be endorsed in any of the subjects defined in the Schedule of Endorsements if the programme includes the requirements specified in the Schedule.

(c) Students who have been granted transfer credit, ad eundem credit, or RPL credit, on the basis of work which has not been counted towards any other qualification, may include up to 60 points for such credit in a programme. The credit may be at 100- or 200-level only, except in the case of students participating in the Student Exchange Programme, who may be credited with papers at 300-level or above.

5. Duration of the Programme

The programme may be completed by full-time candidates in one year, or by part-time candidates over more than one year. Any paper in which a candidate is enrolled in any year shall be examined in that year.

6. Variations

The Senate may in exceptional circumstances approve a course of study which does not comply with these regulations.

Further information about the DipGrad (Sports Business)

Further information regarding the Diploma for Graduates Programme can be found elsewhere on the University of Otago’s website.