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TOUR304 Event and Conventions Management

Principles of meetings, event and festival management. Topics include the significance of conventions and events, conventions and meetings design, management planning processes, methods and evaluation of conventions and events, infrastructural requirements, impacts, volunteers, sponsorship, programming, event planning and development.

Events, festivals and conventions are increasingly important phenomena in the contemporary era. Not only do they generate significant economic benefits for economies, they also have social, cultural, political and environmental ramifications. Using examples from around the globe, this paper will illustrate the importance of events, festivals and the conference and incentives sector to local, regional, national and international communities. It will examine the socio-cultural and business aspects of event management and highlight the ways in which events and conventions impact upon societies.

Paper title Event and Conventions Management
Paper code TOUR304
Subject Tourism
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $829.65
International Tuition Fees (NZD) $3,993.30

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TOUR 103 or 54 200-level points
TOUX 304
Schedule C
Teaching staff
Dr Mingming Cheng
Paper Structure
This paper covers three main themes:
  • An overarching appreciation of the socio-cultural context in which events and festivals are held
  • Understanding the project management principles behind running an event
  • An understanding of business events and their importance to regional and national economies
Teaching Arrangements
One 2-hour lecture per week and one tutorial fortnightly.
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper will
  • Understand the social and cultural nature of events
  • Be able to situate events within the contemporary commercial context
  • Understand events as simultaneously production and consumption
  • Understand the experiential nature of events and the meeting, incentives, conferencing and exhibitions (MICE) sector
  • Become familiar with the principles of project management for the event industry
Suitable for undergraduates from a range of disciplines who are interested in event management.
Course outline
The Course Outline will be available on Blackboard at the start of the course.

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Second Semester

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Wednesday 10:00-11:50 28-34, 36-41


Stream Days Times Weeks
Attend one stream from
T1 Monday 14:00-14:50 29, 31, 33, 36, 38, 40
T2 Thursday 15:00-15:50 29, 31, 33, 36, 38, 40