Practical and theoretical considerations and the entrepreneurial skills required to operate, finance, manage and acquire tourism businesses.
This paper will engage students who are interested in entrepreneurship and innovation in the tourism sector. It employs class and online activities (including self-directed learning and group lectures) accompanied by online resources about entrepreneurship theory or research conducted within a tourism context. The paper has insights into the theoretical and operational issues encountered by tourism businesses and entrepreneurial issues associated with the sector, both in New Zealand and overseas.
|Paper title||Tourism Entrepreneurship and Business|
|Teaching period||Semester 2 (On campus)|
|Domestic Tuition Fees (NZD)||$1,113.72|
|International Tuition Fees (NZD)||$5,177.04|
Postgraduate students or those with approval of the Course Co- ordinator. Suitable for graduates and professionals of all disciplines interested in working within a tourism setting.
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
Course Co-ordinator: Associate Professor Anna Carr
- Paper Structure
The paper explores:
- Theory and practical cases of entrepreneurship in small-to-medium- size tourism enterprises (SMTEs)
- Entrepreneurial characteristics of SMTE owners and innovators Issues such as sustainability in SMTEs
Entrepreneurship will be investigated with online learning and class resources with an emphasis on characteristics of entrepreneurs, roles of government, business planning and specific strategies (for example networking). Business strategies for SMTEs will be examined through reference to academic research, published literature and case studies providing historical and contemporary perspectives. Within the New Zealand context, the paper will explore government/local body initiatives and the role of national and/or regional tourism strategies.
- Teaching Arrangements
One session for 2 hours and an online discussion group for 50 minutes per week. If practical a field trip component will occur otherwise there will be a guest speaker(s)
Students are expected to engage in class discussion and undertake course readings and their own searches for preparation for weekly class discussion session.
Textbooks are not required for this paper as materials area available at the library and online (Blackboard).
- Course outline
The course outline will be available in the first class and on Blackboard at the start of the paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Communication, Cultural understanding,
Ethics, Research, Self-motivation.
View more information about Otago's graduate attributes.
- Learning Outcomes
Students who successfully complete the paper will understand
- The characteristics of small business
- The characteristics of entrepreneurs
- Sustainable business-planning considerations
- The role of entrepreneurial activity in destination development and promotion, including the relationships between policy and businesses