An introduction to analysis of existing tourism products and the development of new tourism products, including how particular narratives are constructed to tell a story to be associated with the product. Also, this paper presents a framework, within persuasive communication, for managing consumer behaviour at the site where a product is offered.
Developing new tourism products and enriching existing ones is exciting. This paper provides opportunities to work individually and in groups on producing tourism products that are innovative, imaginative and practicable. The teaching is student-centred and combines formal content and experiential learning. The project assignment simulates the kind of task commonly encountered when working in consultancy firms. Completing this paper provides students with useful skills and is a great preparation for employment after graduation.
|Paper title||Tourism Product Development|
|Teaching period||Second Semester|
|Domestic Tuition Fees (NZD)||$829.65|
|International Tuition Fees (NZD)||$3,993.30|
- 54 200-level points
- Schedule C
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
- Dr Julia Albrecht
- Teaching Arrangements
- One 2-hour lecture weekly and five tutorials.
- Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking,
Cultural understanding, Information literacy.
View more information about Otago's graduate attributes.
- Learning Outcomes
- Upon successful completion of this paper, you should be able to develop tourism products and services that are relevant, meaningful and marketable.
- Course outline
- The Course Outline will be available on Blackboard at the start of the course.