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What does the tobacco endgame mean for young adults? (Tuesday 18 February, 2014) to be deleted

This course examines evidence of a shift to the late uptake of smoking and the rise of social smoking, exposes myths surrounding young adult smoking by questioning whether it is the “informed choice” claimed by tobacco companies, and presents new intervention options, including relevant cessation messages, pictorial warnings, and potential new innovations. We explore how adolescent and young adults see the tobacco endgame and workshop initiatives that could specifically target this group.

Topics covered

Participants will first be introduced to recent research documenting smoking behaviours, patterns and responses among New Zealand young adults. Workshops will explore how findings from these studies could inform end-game initiatives relevant to young adults and appropriate to participants’ workplace settings. The workshop will draw on participants’ experiences and presenters’ recently completed research studies.

Style of course

Small group – teaching and discussions in a group of up to 25 people

Who should attend?

The day will be particularly relevant to people involved in developing smoke-free initiatives and policy for young adults aged 16-35. The course is designed to assist and support members of the smoke-free community who work to support and maintain smoke-free behaviour among young adults. It should be of interest to researchers, and those involved in social marketing and health promotion initiatives at national or community level. Policy makers would also benefit from the course content and networking opportunities.

Draft timetable

9amSetting the scene: What is the latest evidence about young adult smoking?Janet Hoek
Richard Edwards
Rebecca Gray
10:30amMorning tea
11amCommunication interventions - what works, new campaignsJanet Hoek
Ninya Maubach
12:30pmLunch break
1:30pmWhat else should we be doing/. New intervention and implementation ideasRichard Edwards
Smoke-free youth advocates
3pmAfternoon tea
3:30pmDeveloping ideas for local actionAll presenters and participants

Teaching staff

Janet_Hoek_profileJanet Hoek is a Professor in the Department of Marketing at the University of Otago’s Dunedin campus. Her work explores smokers’ understanding of marketing stimuli, estimates the effect of smokefree interventions, and tests arguments advanced by the tobacco industry. Janet is co-Director of ASPIRE 2025; she is the principal investigator leading a Marsden Fund Grant project Exploring an oxymoron: Smoking as an ‘informed choice’ and an HRC project: SMIRQ: Smoke-free messages, interpretation, responses and quitting. Both projects focus on smoking among young adults.

photo of richard edwards public healthProfessor Richard Edwards is the Head of Department for the Department of Public Health at University of Otago, Wellington. He has over 15 years of experience in tobacco control practice and research in the UK and New Zealand. Richard is co-Director of ASPIRE2025, a partnership between major New Zealand research groups carrying out research to help achieve the Government's goal of a tobacco-free Aotearoa by 2025

Course cost

public health summer school registernow$300 early bird, $400 after 20 December 2013.

A 50% discount is available to full-time students, those unwaged and University of Otago staff.

For further information contact:
Janet Hoek, email: