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Modifying tobacco products to realise the Smokefree2025 goal?

Te whakarerekē i ngā momo hua tūpeka kia tutuki ai te whāinga Auahi Kore 2025?

Wednesday 26 February 2020

Smokefree policies have reduced tobacco marketing and the affordability of smoked tobacco products. But could we do more to make tobacco products less appealing and addictive, and have less impact on the environment?

Could changing the experience of smoking contribute to New Zealand’s smokefree goal and reduce disparities in smoking among Māori and Pacific peoples?

Hear about several new and emerging studies as we:

  • Consider how smoked tobacco regulation could reduce smoking prevalence and inequities.
  • Review how tobacco companies continue to make smoked tobacco appealing to young people, and their efforts to stymie product regulation.
  • Examine the potential impact of reducing nicotine in cigarettes to non-addictive levels.
  • Probe how removing filter ventilation could change the experience of smoking.
  • Explore the impact tobacco product waste has on the environment and how we could address this problem.
  • Review findings from the NZ International Tobacco Control and TAKe Surveys and explore smokers’ responses to policies that would change tobacco product design.
  • Consider how tobacco product regulation could improve well-being and support Māori and Pacific peoples to be smokefree.
  • Explore ideas with community and advocacy groups and probe how they could use these in their work

Style of course

Symposium – Multi-speaker presentations and panel discussion

Who should attend?

This course is aimed at people who want to know more about product modification, and how it might contribute to the 2025 goal. People who work with smokers, develop policy and undertake research will find the material covered relevant to their work. No specific prior experience is required.

Draft timetable

Time Session Presenter(s)
8:30am Registration  
9:00am Brief introduction, housekeeping Janet Hoek
9:10am How could smoked tobacco regulation reduce smoking prevalence and inequities Anaru Waa
9:40am On-going tobacco marketing: Capsule cigarettes and other innovations Janet Hoek
10:15am Open discussion  
10:30am Morning tea  
11:00am Creating non-addictive cigarettes TBC
11:30am Open discussion  
11:45am New Zealand smokers’ responses to reducing nicotine content Anaru Waa
12:30pm Lunch break  
1:30pm Removing filter ventilation TBC
2:10pm Tobacco filters and environmental harm Janet Hoek
2:45pm Open discussion  
3:00pm Afternoon tea  
3:30pm Translating findings into differences for Māori and Pacific peoples: Perspectives from community and NGO leaders and open discussion TBC
4:30pm Summary of key points Anaru Waa
4:45pm Course evaluation  
5:00pm Finish  
5:30pm Evening event (if relevant)  


Smokefree researchers from ASPIRE will lead these discussions, which will also include presentations from national and international experts. The day will end with a panel discussion where community, advocacy and NGO leaders discuss potential uptake of these ideas to shape policy and practice.

  • Janet Hoek, Co-Director ASPIRE2025, University of Otago
    Janet’s research has focussed on how policy measures could more effectively restrain tobacco marketing. Her work has examined plain packaging, removal of tobacco retail displays
  • Anaru Waa (Ngāpuhi/ Ngāti Hine), Co-Director ASPIRE2025, University of Otago
    Anaru is a long-standing tobacco control researcher. His work has examined how policy measures could reduce disparities in smoking prevalence between Māori and non-Māori.

Course cost and registration

$300 early bird, $400 after 19 December 2019.

A 50% discount is available to full-time students, those unwaged and University of Otago staff.

Register now