Straight Jackets: the Art of the Book Jacket University of Otago Straight Jackets: the art of the book jacket

The jacket blurb not only mentions Huxley's theme of 'the evils resulting from the misapplication of modern technological progress', but also puffs up the work as 'an exciting and powerful plea for the humanistic application of scientific knowledge.' The Prisma typeface was originally designed by Rudolf Koch at the Klingspor Foundry, Germany, in the late 1920s. Here Chatto & Windus have used a slight variant on this to announce the title on a rather drab red-brown jacket. Prisma was often used in the advertising industry in the 1930s.

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