Travel publishers

Special Collections Exhibitions
Enlarging the prospects of happiness
  Great cities of Italy
  Pompeii & Vesuvius
  Philosophy of travel
  The picturesque
  England & Scotland
  Ireland & Wales
  Women travellers
  North & South America
  Travel publishers
  Twentieth-century travel writing
  Check lists
By the end of the nineteenth century some of the familiar names in travel guides, including Baedekar and Michelen, begin to capitalise on the market for guidebooks. These samples have been chosen more for what they tell us about their time and audience than for what they tell us about their geographical subject.

Travel advertisements

These advertisements inevitably evoke a longing for the past. As we trundle our luggage through airports, the idea of a servant seems most appealing. While the grandeur of train stations like Dunedin's meant that accommodation nearby was the most respectable. Travelling now had high and low seasons, but travel in this style was still limited to a well-heeled clientele.
check list

Michelin man

The Michelin man seems slightly thin by comparison with his modern counterpart, but the insistent endorsement of Michelin products is as modern as any web-page advertising. At this date, the guides had not yet adopted the star rating system and did not comment on dining establishments. However, the company did give the guides away, a new edition each year, to the extent that 'The Michelin Guides distributed gratis every year would, if placed one upon another, make a pile 60 times as high as St. Paul's Cathedral' (2).
check list

Markino's Rome

Although Markino's image of Rome is at least as romanticised as anything on display in the beginning of the exhibition, reader expectations have undoubtedly shifted, developing an interest in the 'personal & local', the individual experience that softens and colours the scene.
check list

Pressed flowers

This handbook is included as evidence of other uses to which travel guides may be put. One can easily imagine a character in A Room with a View placing a favourite flower into his or her Baedeker. Someone certainly did so with this volume, though we have not investigated whether this is a Mediterranean plant.
check list


This volume clearly reveals its heritage, in both shape and structure of its information, but it also enriches it with the benefits of colour printing and a more vibrant page layout.
check list



Michelen man - modern counterpart

Michelen man - modern counterpart  
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